A synopsis of the presentation:

So the topic was “Rules for a Changing Game” and I was presenting to a group called Sparkt (sparkt.org).

Anyway, what I was trying to convey in the first 11 slides was that Social Media is not the silver bullet to a changing RE market.

11-20 Examples of what innovative companies are doing using it – to be more human

20-28 is a little bit about monitoring social brand online and reputation management

And from 28+ here’s where I stepped outside the RE.net model to take some things from Peter Kim and David Armano.

If you haven’t read Peter Kim’s paper about “Social Media Predictions 2009” you should definitely check it out.

My thoughts in the presentation are that if “we” (those using social media to promote our business) could go through a simple 4 part checklist prior to sending the message, it would protect our brand, reputation, enhance our connecting with clients, and allow us to speak in a human and authentic voice.

Like this? Read more at www.TheYouFactor.com

Posted by Matthew Dollinger on 04/30/2009 02:40 PM

Comments (2)

Social Media Marketing in the Training Channel

real estate, social media, networking, twitter, customer service, branding

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2 Comments on Rules for a Changing Game - The Rules of Social Media for Real Estate

MAY

Excellent presentation Matt. Did you meet my daughter at Spark? She was with Bob Stewart or either in the hotel setting up appointments for the weekend.

MAY

Matt- Just went through your presentation. Nicel laid out way to show the "why" of SMM.

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