Mortgage Daily News is reporting that the mega-millionaire Brit has been an innovator from the beginning of his career and now it is hard to remember exactly when and where that started because his company, Virgin, is into so many industries and Sir. Richard himself seems to be everywhere. Virgin, which describes itself as a "leading branded venture capital organization" says its business plan in North American involves "blasting into markets where the customer is underserved, offering value for money, good quality, innovation, exceptional customer service, fun and a sense of competitive challenge." Virgin's existing businesses include Virgin Atlantic Airways; Virgin Mobile USA, the leading wireless youth network; Virgin Megastores; and Virgin Comics. Now Virgin is officially in the mortgage business.
But it is a mortgage business with a real twist. Last week Virgin USA, the North American investment arm of the company, acquired a majority stake in CircleLending, Inc. I wonder what he will do to the market? We shall see...
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