My Real Estate Photo Fetish.

I'm more of an exhibitionist:

For your viewing pleasure... Here are the results from a recent photo shoot in Clear Lake- Houston. I discovered a new technique to use for front elevations that really produced great results. In order to distribute the light evenly, I physically "painted" the house with light during the ten second exposure so that every part can be illuminated - including the yard and roof. It also helps eliminate shadows that are caused by trees and bushes. I actually moved the light around and over under-lit areas while the shutter was open.

Here is my process for exteriors in a nutshell:

I use 2 halogen work lights you can find at any hardware store (mine were about $15 each) . I set them up on each side of the house and try to point them so that they spread the light evenly over the house. (you need to remove the metal covering grate-like safety sheild first) I set the camera up on a tripod and close the aperture enough to use a 10 second or longer exposure shutter speed. I use my on-camera light meter and manual settings to set this.

Wait until the sun is completely down - it can be pretty dark at the perfect moment (lasts 5-10 minutes or so) You have to learn to recognize the lighting conditions by looking at the sky and waiting for that deep dark blue. I usually get anxious and shoot too early thinking I will lose the opportunity - that is ok because better safe than sorry. I have about a Gig of memory on my camera card.

Then I set the timer that delays the photo (usually used to give time for the cameraman to jump in the picture) since I dont have a remote shutter switch. This is to reduce camera movement caused from pushing the button. I also use that 10 second delay time to walk over to a light an pick it up (whichever light is dominant - your choice)

I can hear the shutter open up, and I know the picture is being taken now. I use this time to shine the light across the house and sweep side to side and all around to give a little light to every area...even the grass and shrubs which are usually neglected since the light is focused on the house most of the time.

After about ten seconds or so(whatever you set the shutter speed), I can hear the shutter close again. It's finished - so I walk back over to the camera to see the results.

And usually - it's beautiful. I take a few more just be be sure though - and get a few alternate angles. Always shoot in RAW mode. Remember to set your white balance to tungsten even though you are outdoors.

Thanks for reading, I hope this "sheds some light?" on the issue...

 
Post is included in group: Home Builders of America

29 Comments on My Real Estate Photo Fetish.

Looks awesome - catchy title to you post also.  Were the exterior lights already there or did you put them just for the shot?  

05/23/2007 03:00 PM by Ronnie Roach (Wells Fargo Home Mortgage)


That is fantastic! I used to pay a guy to come out and take photos professionally. Frankly, I was not terribly impressed so I went ahead and got my own Nikon D80 to take my own shots. Using techniques like what you describe (and a few others found in Digital Photography Magazine), I am able to create amazing shots of my listings.  The best part is, its fun.

05/23/2007 03:27 PM by Robert Whitelaw, Broker, CEO, RealtorĀ®, ePro (Whitelaw & Sons Real Estate Services)


Great shots! Could you explain in a little more detail how you're lighting the exterior shots?  I assume that your interiors are all ambient light long exposures? What kind of camera body are you using? Thanks.

05/23/2007 10:39 PM by Norm Fisher


Thanks for sharing those tips with us. The photos look amazing!

05/25/2007 10:45 PM by Alma & Vincent Ambrose (Re/Max OTB Estates)


I'd be interested in knowing what you used to light the home.  Was it simply a high power flash light?  One or more of those halogen work lights?  How did you manage to light the home without actually getting into the picture yourself?  This is a great technique, we'd love to hear more!

05/29/2007 01:00 AM by John Hurlbut (John L. Scott - Puyallup)


What kind of uplights were you using? Those are great photos.

05/29/2007 04:01 AM by Sandra Williams (Rancon Real Estate)


Carson - these shots are fantastic.  Can't wait to hear more tips from you.

05/31/2007 01:25 PM by Maureen Henry - Rockland Home Staging (www.rocklandhomestaging.com)


Thanks for all the great compliments. 

I appended my process to the blog entry - so you can get an idea of what I do by reading that.

This requires an SLR camera set on manual of course.

You are all great and I apologize for the racy title I just thought it was funny at the time - and it would get clicks.

And it's true.

 

06/02/2007 02:15 PM by Real Estate Remix - Carson Coots (RealEstateRemix.com)


Great photos and tutorial. 

07/15/2007 02:52 PM by Shelly Fagin (Realasites.com)


Great shots Carson! I love that you have used Picasa Web Albums for this. I am a huge Picasa fan.

Love the pics!

07/24/2007 03:42 PM by Jennifer Wilson - Agent Solutions (Agent Solutions)


Carson - Waiting patiently for more photos from you. ;)

07/24/2007 09:48 PM by Maureen Henry - Rockland Home Staging (www.rocklandhomestaging.com)


"Thanks for reading, I hope this "sheds some light?" on the issue... " ...

..LOL..These look lovely. I am wanting to invest in some lights for this purpose. I thought I would have to get huuuge expensive ones. So glad you shared!

-Susie

07/26/2007 08:20 PM by Susie L. ...Picture Book Acres Photography (Picture Book Acres Photography)


Great shots Carson!  The helpful hints you've provided will inspire my photo's too.

08/08/2007 12:51 PM by nwRealty.com


Incredible. That's such a practical tip and the results speak for themselves. Thanks for sharing, Carson.

08/08/2007 02:07 PM by Tom Plant - Murrieta Real Estate Expert - Coldwell Banker Residential Brokerage (Coldwell Banker Residential Brokerage)


Great post and pics. I can't wait to try you tips.

08/09/2007 01:33 AM by Matt Dunshie-Realtor (Keller Williams Integrity First Realty)


I love your post and the photo's are great!  You did a wonderful job on them!

09/06/2007 12:28 AM by Candy Henthorne- Spring Texas Real Estate (Results Realty)


I have long been a fan of light painting, a la Aaron Jones. 

The one danger, for real estate, is creating lighting that is not duplicable in reality.  I don't want to make a prospective buyer think there is lighting there that isn't possible. 

09/06/2007 11:14 AM by Lane Bailey - The REALTOR for Car People (Diamond Dwellings Realty)


From one photo geek to another -- LOVE IT!

09/10/2007 12:32 AM by Crystal Freeman (Oregon Home 360)


Light Painting :)   great way of using your creativitiy...

09/27/2007 09:05 AM by Mehmet Met Dilsiz (FND Photography)


Carson, I have a pro-photographer buddy that paints with light on both interior and exterior photos. He uses the "natural light" light bulbs to counter the "yellow" affect left by tungsten light. I usually have a couple of the $5 shop lamps with natural light bulb in my car in case I need them.

Great Photos! Thanks for sharing them with us. What camera and lens did you use for exterior and interior? I have to step up and buy a digital SLR, so I like to see what others use.  

10/17/2007 11:24 AM by Ryan Martin - Bellingham Real Estate Agent (Windermere Real Estate / Whatcom Inc.)


The exterior shots did turn out really well and I love the creativity in the approach.  The Halogen work lights are a great way to get some pretty serious contrast with the higher temperature natural light.  The fact that it is dusk and you set the White Balance to Tungsten is even better because the contrast is that much more pronounced as the camera is 'looking' for that orange-ish light given off by indoor lights and halogens. 

The indoor shots looked good as well, but they looked like night shots.  Not that that is a bad thing per se, its just that most of the people that will be viewing the home will be seeing it in the daytime and sometimes that can throw them off.  Some shots look great with on a sunny day, others look better at dusk.  In a perfect world we could make several trips to the property to get it just right...

10/17/2007 07:59 PM by I. Lee Watson (Keller Williams Realty Platinum Partners)


Wow..someone is talented!  And we were educated by the same university -- they didn't teach me this in the PR classes!!!! 

10/19/2007 01:12 PM by Eric W. Gage (Realtek Real Estate Services)


Great idea.  Ironically, we purchased a set of two of those halagon lights on a tripod for interior photos on Thursday.  We talked to a guy at a camera shop and then headed to Home Depot.  Saved a considerable amount of money too.

12/29/2007 02:07 PM by Kim Peasley-Parker (AgentOwned Realty)


Carson ~ Awesome tips. I love the technique. best of success in 2008!

01/01/2008 12:47 AM by Des Moines Iowa Real Estate- Brian Wentz REALTORĀ® (Burnett Realty)


Here's a house that I recently shot for an agent in Massachusetts. CLICK on the photo to see a video of the home.

 

CLICK THIS LINK for an interactive tour of the home 

 

Jay Groccia

OnSite Studios 

02/17/2008 04:27 PM by Jay Groccia (OnlinePropertyShowcase.com)


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