To sign or not to sign?  That seems to be the latest controversy within the Chicago Real Estate Community.  Apparently the City of Chicago has had on its books an ordinance that prohibits advertising signs on public property.  Public property certainly includes sidewalks and the like.  As Spring approaches the City has indicated that they are going to place added emphasis on the enforcement of the ordinance.

This seems to have a number of my colleagues in a tizzy.

Although I can image that open house signs bring in some traffic I find it very hard to believe the numbers are of any significance.  We all know that consumers are getting information from the internet and the "more traditional" methods of attracting buyers and sellers are becoming obsolete. 

As a community, Realtors should view this as a positive.  The City of Chicago has created a situation where the public is forced to find open house information from the real estate community.  Wouldn't it be nice if every buyer needed to consult with his/her Realtor in order to get open house information?  I would not object to a law banning for sale signs?  Providing information that clients and consumers want and need is the future of the industry.  Anything that allows me to do that is a plus.  

 

1 Comments on To Sign or Not to Sign? A Chicago Story

MAY
01
2009
345,857 Points 1 Featured Post

Open house signes are an issue across the country.  It's a problem here in Hawaii as well with signs being confiscated and thrown in the landfills.  There is some discussion going on about proper (legal) disposal of confiscated property and we will see how that turns out.
1:46pm • #1


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Jeff Castner

Jeff Castner

Chicago, IL

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