I'm in the process of listening to a webinar tht David Wood put out. As I'm listening to the program, I'm writing an email to David inviting him to a group I have on LinkedIn for Real Estate Trainers and Coaches and asking to talk with him about a new project I'm rolling out in June. The funny thing is, as I'm writing this email to him, I'm listening to his voice. I feel like he's chatting with me. I feel like I know him - even though we've never met.
I Just Love You!
It occurred to me that this was exactly how my prospects feel when they listen to my online materials and read my newsletter. And this is exactly how YOUR readers can feel if you give them the tools to do so. For the longest time, I was surprised every time I got a call from a new potential client who would start the conversation with "I just love you!" I had no idea who they were, but they felt like they were in relationship with me already
Give Them Access to a Relationship With You
So here's my challenge for you today. What can you put up on your website this week that will allow your prospects to get into relationship with you long before they ever meet you?
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