I recently had an agent visit my office to drop off a contract offer. The receptionist called me and I went to the reception area but could not find the agent among the half dozen people in the sitting area. Returning to my desk, the receptionist called me again and said "Russell, are you going to meet with this agent?" I explained to her that I had already been up front but did not see anyone resembling the lady who was supposedly in the lobby. Our receptionist lowered her voice and said, "Well...she does not look a thing like the picture on her card!" Okay, I said, just discreetly point her out when I come back up to the reception area! Arriving again, I met a person who had no resemblance to the photo on her card, website or blog!
Business cards can be a big deal to people in any profession, especially when starting any new venture and I was reminded of this when I recently read a post by Active Rain newcomer and fellow Austinite Daren Krause about the subject of business cards. So many people (including myself many years ago) go to such extremes trying to decide what type, shape, size and style will best represent them to the world! In Daren's post he included the following YouTube clip and I have to say it is hands down the most over the top sales pitch for a business card that I have ever seen. Go ahead, it's only a couple of minutes long and you really need to see this commercial for the "ultimate" business card.
See what I mean? This guy is the most incredible huckster I’ve seen in a long time and that card?!?! OMG! (as my 16 year old daughter would say) a fold out, flip up, die cut piece of “art” at four dollars apiece and took TWENTY FIVE YEARS to develop? So cool that we would want to keep it and maybe even frame it for posterity? I still do not know what he does except that he somehow builds crowds?!?! Well…so did the Frankenstein Monster, of course those crowds were angry torch wielding villagers! There must be a market for this sort of over the top business card but I am not always the sharpest knife in the drawer and I must be missing something! I thought his statement that “Life is not about being liked” was interesting; he appears to be on the road to phenomenal success in that department!
So that brings us back to the business card that works best for an individual. For me, I do not use a picture and yes, I actually look like my photo! My card is of good stock, I guess and is designed to fit our company logo and style but it really is just for contact info. Name, numbers, email and web address all in a pleasant style and quality that reflects a positive image for me and my company. Again, I think it is an individual choice and will only say that if you do use a picture, make it one the rest of us will recognize and if you pick one of the $4 super fantastic works of art, don’t bother leaving one with me, I usually use extra business cards to mark interesting recipes in my favorite cookbooks!
In the meantime, if you or anyone you know is anticipating purchasing or selling real estate anywhere in Central, West or Southwest Austin or the Westlake/Eanes School District area, I would be happy to be of assistance. Let me put my nineteen years success helping upscale buyers and sellers in Austin's finest neighborhoods to work for you. Contact me for a private consultation at your convenience!