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Be Your Own PR Manager... Write Your Own Press Release...

By
Real Estate Broker/Owner with McCoy Real Estate and Property Management, Lincoln, CA

Public Relations is an ongoing task of any professional.  You can be your own PR manager.  And the price is right!   One of the easiest ways to get publicity is to send a press release to your local newspaper.  If you're in a small to medium size town, the newspaper is read by many residents.  Here's the one we just published.  The associations you belong to sometimes even have "canned" formats for you to cut/paste/edit. 

Another way is to call the newspaper and ask to be interviewed on a real estate topic. The interview can be done on the phone, and you can email photos, if appropriate. 

Local property managers attend Association State Conference By ShoniJones  Lincoln News Messenger

Elaine Giamona and Alysia Giffin

Elaine Giamona and Alysia Giffin, owners of McCoy Real Estate and Property Management, in Lincoln, California, and local leaders in the residential property management field, have just returned from the 2009 Annual California Conference of the National Association of Residential Property Managers (NARPM®) held April 22-23 in Burlingame, California. General sessions emphasized professionalism and workshops offered current information to help residential property managers keep abreast of the latest developments in the field. Suppliers and vendors were present with samples of goods and services for improving the management of property.

 "The CalNARPM® Annual Conference is a great way to keep up with current trends and changes in our industry and products helpful for efficient property management and professional development" said Elaine Giamona. "Workshop topics ranged from Fair Housing to Technology, and there was a strong emphasis on the residential property management designation programs NARPM® provides. Elaine has been associated with NARPM since 1993, and earned her RMP designation in 1993. There are currently over 2,000 members of NARPM®, the nation's only professional organization dedicated exclusively to enhancing the professionalism and ethics of the resident property management industry. Members represent over $24 billion in residential rental properties nationwide. For additional information on the Association, visit www.narpm.org.

 

Keywords McCoy Real Estate and Property Management

Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker Associate ,CRS,GRI,SRES, Brea,CA, Orange Co

Hi Elaine,

Good stuff, I liked your idea but contacting your newspaper directly. Unfortunately as I'm sure you can imagine so many of our publications are drying up. IMHO seems like the print media has become today's buggy-whip to the online services. I think more of us are doing our promotions at places like this.

BTW, Blackhawk, youzza what a beautiful area!

May 04, 2009 05:33 AM
Elaine Giamona
McCoy Real Estate and Property Management, Lincoln, CA - Lincoln, CA
Broker

Thanks Lynda. I agree, blogs and twitter... up up and away... 

Altho in our small town, Lincoln, CA, many people read our weekly newspaper, and it will be around for a long time.  It's the kind of place where you put on your lipstick before you go into Safeway, cuz someone you know will be there...  Have a Great Day!   

May 04, 2009 05:50 AM
George & Arlene Paukert
Road to Wealth, Inc. - West Palm Beach, FL

The news papers are having a hard time right now and they need all the help they can get and if they can get an interview that they don't have to chase down, you are correct you are building your own PR better than any company probably could for FREE or for the price of a letter.

 

When I was an agent I did this and eventually it worked in to having my own show.

May 04, 2009 09:09 AM