The Ultimate WEB 2.0 Business Card

By
Education & Training with Director of Education & Industry Outreach at eXp Realty & RE Tech Campus

Today I was reading Russell Lewis's post about "The Trials and Trepidations" regarding Business Cards.  The video "Your Business Card Is Crap" he has posted is very interesting and is actually what sucked me into the "Think and Wonder" tank today.  How valuable is your business card these days?  What do people do with them?  What do you do with yours that you've collected?  I have hundreds, maybe thousands, all rubber-banded together, sitting in boxes located under my desk. 

Now don't get me wrong, they are very important, and I would never throw yours away, but.....

All the important folks I know or have met in life are either in my phone, in my email contacts, or available via the web.  Heck, I have a database right here on AR with over 145,000 and it's so much easier to access them on-line than it would ever be trying to find their business card in one of those dusty buried boxes.  It's time to re-evaluate the most commonly used marketing piece in business, your business card.  Here's the card I like to use when I DON'T want to be contacted by an acquaintance: lol~

What is my idea of the ultimate business card in a web 2.0 world?   Here's my thought:  Do you want to drive traffic to your Blogs or sites?  Do you want Google to know your name?  Do you want to be the ONLY ONE that shows up on pages of the search engines with NO competitors?  You can, and here's a unique and creative way.  If you must give out a card, getting people to remember your name is the key.  If they lose the card or forget your website, or even parts of the conversation you had, hopefully they will never forget your name! 

Here's my NEW WEB 2.0 business card and it actually works so don't laugh at it.

So the next time someone asks you where you work or for your business card, just say Google.com.  First off, they'll be shocked thinking that you work for Google, (love that shock factor) then they'll most likely ask you if you really do?  At this point, get them to know and remember your name, then hand them the above card, and just say "Google Me!"  I know this is different than the typical business card exchange, but that's exactly what makes it more impressionable.  Try this yourself and test the results.  The card will be destined for the same place it ends up normally, but the concept, delivery, and message hopefully won't be forgotten. 

Go ahead, Google me!! 

Disclaimer: Sorry John Smith and Mary Jones, you may have to find a better way... or change your name.  :-)

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Ambassador
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Nestor & Katerina Gasset
International Properties and Investments LLC - Wellington, FL
Realtors, Wellington Florida Homes For Sale

Dave from Flyerstoyou also makes some awesome bookmarks that you put your blog address on to pass along your blog to everyone you meet. They have a nice high end look and feel which is a great way to gain new readers. Katerina

May 05, 2009 03:08 PM #72
Ambassador
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Dave - I think we can negotiate.  You help our members, and I'll try and help you.  Might be best to do over the phone at this point, just click on my name below, my number's on my profile page.  I have a presentation in the morning for some brokers in Alameda, but should be back in the office by the afternoon.  Let's see what we can put together.  Thanks. 

BTW - If I really felt your comment wasn't contributing to this thread and it was truly just a solicitation and spam, it wouldn't still be there, just so you know.  :-)

May 05, 2009 03:24 PM #73
Rainer
39,171
David Daniels
Owner of FlyersToYou, Inc. and former Top Realtor - Hemet, CA

Brad,

Tomorrow afternoon it is!! It'll be great to meet you! By the way, I kinda knew it wouldn't be there if it was totally over the line. Still, please accept my apology for the momentary brain fart  <---can I say that?

Katerina,

Awww....thank you for that!! I'd post a picture of one...but I'm a bit nervous now. LOLOL!!! But thank you so very much for those kind words!! Hey, didja sell that big listing of yours yet??

Dave

May 05, 2009 03:59 PM #74
Rainmaker
345,358
Dawn Maloney
RE/MAX Haven - Northeast Ohio Real Estate Specialist - Hudson, OH
330-990-4236 Hudson & Northeastern Ohio

 I tell people to google me all the time.

May 05, 2009 05:32 PM #75
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Roland - she sings like an angel, maybe you can come see us when we come to YOUR town.  :-)
Mark - thanks, I get a great response when I hand these out.  Business should be fun at times too.
Christianne - A calling Card?  I wonder what she would think? 
Helpful Hannah - that's a real easy one to remember, great branding.
Chris - just a spoonful of sugar helps the medicine go down.  You can do it, give it time and effort, you'll move up.
Gail - it also helps prevent your competitors from showing up when they search you in the engines.
Lora - easy to do.  I used word and publisher, they already have templates, the bus card stock is available at any stationary store.
Christine - you rock!  Maybe you should start singing too??  LOL~  Keep on Blogging, it works.
Lisa - thanks for being honest, I think a lot of people do the same thing.
Dona - that was sweet of you, just trying to get people to look at the options in a fast paced and changing world.
Eva - that is exactly the point. When someone googles you, they have many options to find and access you.  And ONLY you.
Thomas - I have multiple bus cards, including my AR card.  It just depends on where I'm at and the situation.  The key is to not only be #1 on google, but to be on all 10 pages of google when they search your name.  Many times I don't even give the card, I just say google.com.
Tony - let me know how the group responds in your meeting. I'd love to hear the results. :-)
Don - not sure what happens, but if you're on Facebook, AR, twitter, friendfeed, naymz, LinkedIn etc.  You'll show up more than the other.
Linda - thanks, glad you liked it.
Irene - I kinda am your personal secretary, you know I'm always here for ya.  Use my card, just put your name there.

May 05, 2009 05:54 PM #76
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Margaret - I'm working with Dave to see what we can work out as a deal for members.  Stay parked and on standby...  :-)
Mike - you better get posting then, time and content will move you up and them down.  Get on the social networks that drive Google juice so your name is above all the others.
Gary - Cleveland State?  Are you kidding me?  You should post about it, maybe that would move you to the top on that one. :-)
Craig - nice approach and if it's working, no need to change.  You have an easy name to remember, in fact I have googled you before.
Joe - my picture is only a year old and I need to change it already.  I don't use photos on my card, but I know many do.
Annie - good luck with that, let me know how it goes.
Angela - that is so awesome, it really does work.  I just googled your name and you aren't kidding!!  WOW!
Mike - just keep Blogging and join a few of the other "SEO" power networks, you'll be on top in no time at all.
Stephanie - the same thing happened to me, and when I repeated my Blog address 3 times, I finally just said "Google Me!" it worked.
Roger - my comment about smith and jones was somewhat in gest, it's all about the "Search Term" that gets the results.
Rebecca - it is a fun card and great conversation piece.  They'll remember you for sure.  I have a lot of fun with these.
Esko - I used MS Word and MS Publisher Bus Card templates.  Bought some Bus Card stock and viola!!  Easy and cheap.
Svetlana - she's a teacher, you're in Real Estate....  no competition. :-))
Deborah - the google profile is another way to get these, mine was just done at home on my computer as explained above. Enjoy.
Mike - what's there to think about, try it and just see what happens.  The worst that can happen is nothing.  lol~
Heather - I see you read the comments, we're doing it, so like Margaret, hang in there and stay parked and on standby...
Katerina - I have a blast handing out that first card, always gets a laugh and people seem to remember the experience more.  Thanks for pointing out and endorsing Dave's stuff too, we'll be talking more later this week.  Seems like a great guy.  Thanks. Tell Nestor I said hi and I hope you are both doing well. 
Dawn - as you should.  The more you do on the web and AR, the more they'll find when they search you. Nice!

May 05, 2009 06:16 PM #77
Rainmaker
722,227
Eileen Hsu
Douglas Elliman Real Estate - Manhattan, NY
LICENSED REAL ESTATE SALESPERSON

Thanks for the morning laugh. I am all over the first page of google. I think the Google Me strategy will work.

May 05, 2009 11:59 PM #78
Rainer
291,941
Diane Aurit
LKN Realty, LLC - Mooresville, NC
Lake Norman Real Estate

Brad, I think I read a post, perhaps Lola Audu, who had a sign rider that said simply "Google me".  I love it!

May 06, 2009 09:07 AM #80
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Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Brad...Oh boy, I Googled my name and it filled up 14 pages and part of the 15th.  I can't imagine how many you fill.

I sure need to get one of those Goole Me cards. 

Kate

May 06, 2009 09:44 AM #81
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Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

Brad--I can't add anything that anyone else hasn't said but, I have to say, I LOVE IT!  EXCELLENT idea and I hope you don't mind me snagging it!?

 

Debe in Charlotte
May 06, 2009 03:45 PM #82
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Diane - a sign rider, what an awesome idea. 

Kate - no worries about the competition with your name, that's for sure. 

Debe - it's yours for the taking!!  :-)  PS.  Can you call me tomorrow so we can finalize those details?  I'm around in the afternoon.

May 06, 2009 05:59 PM #83
Rainer
26,847
Amy Whiffen
RE/MAX Southern Shores - Myrtle Beach, SC
REALTOR - Myrtle Beach Real Estate

Brad, I love the idea thank you.  Just what I needed to get motivated today!

May 07, 2009 03:08 AM #84
Ambassador
1,995,904
Debe Maxwell, CRS
www.AtHomesCharlotte.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
Charlotte Homes for Sale - Charlotte Neighborhoods

I'll do!  Now, I spent WAY too long trying to find your new card!  The only thing that I found had the Google search box with a large Google and small name--yours is much more appealing!  Any pointers?!

Talk to you tomorrow!

Debe in Charlotte
May 07, 2009 02:30 PM #85
Ambassador
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Amy - thanks, you'll get even more motivated when folks google you and then buy or sell a home using you as their agent!  :-O

May 08, 2009 02:43 AM #86
Ambassador
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Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Debe - I just used the MS Publisher Bus Card Template and MS Word to create these cards, but you should check out my friend David Daniels, (comment above #60), let him know we are buds and see what he can do to hook you up. I spoke to him yesterday on the phone and he had some really great ideas on how to help out AR members with cards. 

Let's try and connect today regarding our conversation this week, I was hoping we could move forward with that today.  YEAH!!  :-)

May 08, 2009 02:49 AM #87
Rainmaker
176,114
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

HI Brad,

THat is clever.  I do list a few core sites and then I do write and tell people, "Google me".  It does work.

May 08, 2009 09:51 AM #88
Ambassador
780,824
Brad Andersohn
Director of Education & Industry Outreach at eXp Realty & RE Tech Campus - Fairfield, CA
ActiveBrad - 707.646.1876

Rebecca -  I agree.  I have been using this method now for months, and it does work.  I think google must have caught on to my idea.  Missy just wrote a post last week about how to get your free "Google Me" cards from google if you're one of the first 10,000.   I love how google really has changed the way we do business nowadays.  :-))

May 09, 2009 04:22 AM #89
Rainer
70,149
The Rains Team
Keller Williams Realty Atlanta Partners - Hoschton, GA
A higher standard in real estate

Hi Brad, I LOVE this idea! Next time I have to buy cards, I'm definitely doing this!! That's certainly a way to stand out above others, drive traffic to your website and obtain more business.

Have a great day,

Anne Rains

May 13, 2009 07:51 AM #90
Anonymous
Xinh Truong

Google Me...I like that.

May 20, 2009 04:19 AM #91
Ambassador
833,254
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA
FrankRubiRealEstate.com

Brad, I will try it just to get the word out. I have been telling people just to look me up but now...

May 23, 2009 10:20 PM #92
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