In years past there have been changes made to the industry that have affected us all across the board. There is a new breed of Realtor in the mix and those of us who have managed to embrace change have managed to thrive in a changing market. Those of us who have held firm to the past are closer and closer to becoming a part of history along with that past they cling to so tightly.

 Your parents' Realtor put a home on the MLS and a sign in the yard. From there they would wait, knowing that buyers would have to come to them as they were the only people who knew what was for sale and how much they cost. They would wait for another Realtor to notice that home was for sale and bring them a contract. Then the home would be sold while they were just waiting.

 I on the other hand understand that waiting will get you nowhere. I do not have the luxury of a monopoly on the MLS as most of them are now available for the public to view. Buyers are rarely going to walk through the door of a real estate office and ask for help. Therefore, today Realtors like myself have to market a property, be creative, and get out there and find a buyer for our listings. Advertise to both buyers and other Realtors and reach the ultimate goal of another sold listing.

 Your parents' Realtor would throw an ad in the newspaper, knowing that people would read it. These days more people read their news online without ever going out and buying a newspaper. In fact with each passing day it seems that less and less people have any interest at all in the newspaper and thus it has become a colossal waste of time and money as far as advertising dallors are concerned.

 I on the other hand realize that all those people who left the newspaper, went to the Internet. In fact, more people than ever start online with their search for anything these days, and a new home is no different. Over 80% of home buyers start right there at home on their computer when they decide to research the market and see what's available for them. I understand how to reach them, if you need proof, you're reading this aren't you? There's your proof.

 Your parents' Realtor knew that people would remain loyal. By loyal I mean that people had no place else to go, so they would go back to the same place over and over again. They had to make no special effort to keep good customer relations, they could again sit back and wait.

 I on the other hand know that competition has completely reshaped the face of real estate as we know it. You no longer have to settle for going back to the same place time and time again. Your options are nearly limitless and you now have the ability to pick and choose exactly who you want to work with in any transaction. I want you to work with me, that's why I act like it when you do.

 Your parent's Realtor would never write a blog. Most of them would see it as a waste of time that's not worth their effort. They would do more important things like harass for sell by owners and pass out their business cards at the local feed and seed.

 I obviously write a blog and I understand the benefits of it. It allows me to reach a wide audience and inform people on a variety of topics. It also allows me to boost my search engine optimization and beef up my web presence as well as my website.

 Your parents' Realtor likely thought you need to be a hardcore salesman. Yes they were taught to constantly ask for the sale and go after business. They were taught to bull their way through a situation and be extremely persistent.

 I on the other hand know that marketing is the best way to get us where we need to be. I am much more into marketing than I am selling. Let's face it, if you prepare your home for sale, price it right, then market it right, then it will sell when the right person comes along. I see it as my job to protect my clients and get the right person into that home at the right time.

 No, I am not your parents' Realtor, but in the end, you are not your parents.

www.jlboney.com