Just sent out my May newsletter.  As much trouble as it is, I have found that clients truly enjoy getting the newsletter.  I send it out to almost 400 people on a monthly basis and about 85% get opened every month.  It is so much easier than traditional mailing and it is great exposure as often it will be forwarded to a friend.

If you don't do a newsletter, I strongly encourage you to look into it.  It is a tremendous marketing tool that only requires a few hours a month.

Tell me about your newsletter, we can share ideas and maybe get some good new ones in the process.

Thanks

Todd Pierceall
Prestige Properties

 
This post has been included in North Carolina Real Estate News
Post is included in group: Active Rain Newbies

6 Comments on Newsletters

MAY
05
2009

I don't think I caught how you sent your news letters did you e-mail them.
1:08am • #1
228,392 Points 1 Featured Post Called Shot Master

Do you write your own or is it done professionally.  Our association has ClientDIRECTTM , you can select from a library of written articles, personalized it or create your own and its free for California REALTORS®.
1:21am • #2
940,760 Points 26 Featured Posts Outside Blog Attended Rain Camp

We send out a newsletter each month to our clients. We have many great tips and real estate investment advice from my Network of professionals. It gives them a chance to be the featured vendor of the month. They give away specials. Keep it consistent and fun
4:16am • #3
1,419,334 Points 41 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

It is the cost and the time it takes to send a newletter that prevents me from doing it every month. 
5:25am • #4

Thanks Dee, that's a great tip. will have to look in my area if something like that is offered.
6:08am • #5
MAY
12
2009
1 Featured Post

The newsletter is emailed.  Each email has a forward feature as well as a subscribe feature.  I am suprised to see how many newsletters are forwarded and then new subscribers.  I see where Fernando mentioned the time and cost.  It takes me only a few hours to put the newsletter together and with companes like IContact the cost is about $10.00 a month.  To me that is worth the new business it generates.  It also keeps my company in front of former clients and often they forward it to a friend that is thinking about buying or selling.  I frequently get emails from former clients letting me know they forwarded it to a friend so they could have my contact info.

It is definately worth the time and because I write them myself, they can include personal information like a congratulations note to new buyers or new listing announcements.  Sellers love getting a newsletter that has thier property featured on it.

Try it!  Trust me!
12:33pm • #6


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Todd Pierceall

Gastonia, NC

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Prestige Properties

Office Phone: (980) 329-6294

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