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Spice Up Your Post With Sub Headlines!

By
Real Estate Agent with Jaclyn Smith Properties

In my previous Active Rain post, many of you voiced your desire to know "a little HTML code" so you could add those uber important h3 tagged sub headlines I mentioned on several occcassions. I confess, I'm a novice at HTML code, but I can wip out some code when I need to and sub headlines beg to be coded with h3 tags. With that said, here are some quick, and easy to follow instructions on using and adding HTML code to your AR post.

Tips to Adding H3 Tags in Your Sub Headlines

  1. To make it easy, write your post first, then save it as a draft
  2. Click the edit button and click the "HTML" code view tab. You'll need to locate the sub headlines you created previously in visual view and substitute the "p" in code with an "h3"
  3. You will also need to close the tag. Again, substituting the "p" with the "h3"in the closing tag (</h3>.
  4. Next save the draft again, and take a look at the saved draft post. You should see a "bolded, larger text" of the sub headline.
  5. Once you have designated all your sub headlines with the h3 tag, you are ready to change the visibility from "draft" to "public" for your AR post. You may have toggle back and forth several times to get the post the way you want it.
  6. BTW-Don't forget to also include your hyper-local keyword references in your sub headlines. It has tremendous impact when your post is indexed by Google.

Add Interest & Some SEO Pop!

Taking these extra steps will help make your post not only more interesting but it will make them easier to read, and even add a little SEO POP to the post as well.

If you have a question, do leave a comment. I'll do my best to help. :)

Bobby Carroll - Dakno Real Estate Marketing

Connect with Me on Twitter: @rewebcoach

P.S. If you own a WordPress blog, be sure to take advantage of the h3 tag in the dropdown in your WP blog dashboard. Most bloggers using WordPress are clueless and never use it!

Lisa Hill
Florida Property Experts - Daytona Beach, FL
Daytona Beach Real Estate

Uh Oh. Better be careful. You're playing with fire. Now we're gonna have a bunch of blogs that look like school kids just learned how to use their large lined writing pads =P  LOL

May 05, 2009 02:29 PM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Lisa - You know you're probably right and that's hilarious! LOL! But then again, sometimes you have to tell the children it really is ok to color outside the lines.

May 05, 2009 02:35 PM
Heather Tawes Nelson
Live Better in Arizona - Scottsdale, AZ
Associate Broker, ABR, CLHMS, CRS - Scottsdale, AZ

What a great "aha"! Thanks for the tutorial and I am looking forward to implementing h3 tags in future posts.

May 05, 2009 05:43 PM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Hi Heather - Great seeing you here. I'm glad you were able to experience your "aha" moment.

May 05, 2009 11:56 PM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

I've noticed over the last few months people starting to do this and I'm starting to work it in.  Thanks for the tutorial.

May 06, 2009 02:08 AM
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Bobby,

Thanks for sharing tips and Blog SEO strategy.

**  THIS POST IS FEATURED IN THE E-PRO INTERNET MARKETING GROUP**

May 08, 2009 06:57 AM
Raymond Stoklosa
Eleven Oaks Realty - Austin, TX
CRS, ABR

Bobby, Great tip!  Once we started using this on our Wordpress blog, we noticed more people were reading and responding to the posts.  A lot of us are so busy, we tend to skim posts and the h3 tags really help to highlight the important points we wanted our readers to see.  Thanks for sharing this!

May 08, 2009 12:50 PM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Hi Lyn - The biggest decision one can make about adding sub headlines (designated with h3 tags), is to "Just Do It". You and your readers will be glad you did!

May 08, 2009 10:43 PM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

How kind of you Rebecca to feature this post! I'm just continuing the giving tradition of AR. Thanks.

May 08, 2009 10:45 PM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Greetings Raymond - I'm happy to see implementation of these SEO best practices is paying off for you and your blog. When it comes to blogging like a pro, the "devil really is in the details"!

May 08, 2009 10:48 PM
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent

Bobby,

Great Post.  I am definitely going to start using H3 tags in my future blogs and webpages.

Thanks for sharing,

Matt Naumann

May 10, 2009 08:07 AM
Scott Larson
First Weber Hedeman Group - Monroe, WI
SRES

Bobby, thank you for sharing, I love to try new things in my blog. I hope I don't really mess things up.

Scott

May 15, 2009 04:11 PM
Kathryn Gorham
Green Key Realty - Emerald Isle, NC
Emerald Isle NC Crystal Coast

Bobby,

Thanks for the tip. I love learning new tricks that add "pop" without a lot of work.

 

May 18, 2009 11:54 PM
Laura Warden Nordin
Century 21 Camco Realty - Albuquerque, NM
30-year Top Producer in Greater ABQ Real Estate

Great tips, Bobby. And you don't really have to know anything about html to do this.

Jun 04, 2009 11:17 AM
Marian Goetzinger
Pine Knoll Shores Realty 252-422-9000 - Pine Knoll Shores, NC
Crystal Coast Real Estate NC

Bobby,  I've learned more tech tips since joining AR than the entire rest of my life.  This looks pretty easy.  I'll try and then if I get in trouble I'll be back.

BTW, I'm looking forward to seeing you at our Crystal Coast Chapter Women's Council of REALTORS.  I just heard so I thought I'd drop by your blog and begin to get to know my AR neighbor.

Nov 21, 2009 11:14 AM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Hi Marian - AR is a terrific portal for RE Pros to cut their teeth on blogging and learn all kinds of tech information.

I'm super excited to be coming to the Crystal Coast for the WCR Meeting in February! I've been asked to share how women age 40-65 are the single most influential group of consumers in our economy. By the way, a social media site like Facebook is a fertile space for real estate pros to engage these consumers. This demographic dominates Facebook with the average user spending in excess of 20 minutes a day there. Unfortunately, some agents are approaching social media all wrong in many cases doing more harm than good! Knowing how to listen for social triggers, and being strategic in their social media plan is critical for ROI. I'm eager to share more on this timely topic!

Nov 21, 2009 12:33 PM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Bobby,

Thanks for the great tips. I must admit I was only "bolding" my subtitles. From now on I will use the h3 tags instead. I had no idea they were telling Google to give those words special treatment. Thanks!

Betina

Dec 16, 2009 08:57 AM
Bobby Carroll
Jaclyn Smith Properties - Clayton, NC
Clayton NC New Home Happiness Coordinator

Hi Betina - Giving sub headlines the "special treatment" by designating them with an h3 tag is the perfect way to say it Betina! Glad the post was beneficial to you. By the way, it's amazing that you "dug up" this old post from days of old!

Dec 16, 2009 11:18 PM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

Dear Bobby,

I found this old post while looking for info on post drafts and thought the information was great. I don't know why you did not get featured, this one is a gem!

Betina

Dec 17, 2009 05:21 AM
Betina Foreman
WJK Realty - Austin, TX
Realtor, C.N.E., with WJK REALTY

BTW- There are lots of great "old" posts. Sometime when your bored search topics that interest you. You might be surprised to see whats out there!

;)

 

Dec 17, 2009 05:22 AM