A little while ago, Jim Marks asked a question about whether address searches were valuable or not, trying to spur some discussion on that, among other things.
Allow me to answer. To provide the agent perspective on address searches.
Yes, they're valuable. In fact, on my listings search where all listings are searchable by Google by address and subdivision and zip code and whatnot, 30 of my top 50 keywords in the last month were address searches.
People Google property addresses for lots of reasons. Some have driven by the property, made a sign call, and the agent hasn't called them back. Many times, the house they're looking at is already under contract, so the agent doesn't call back immediately, and they turn to the internet for more information. Some drive by and just google it for more information when they get home. Some are checking out their neighbors homes for sale, and some are just looking to see if their own home on the market is ranking at all.
So they Google the address, and then they call me, because my site shows up with all the information about the house. Would you want those calls? I sure do. Those are the calls that keep my buyer agents busy in a down market.
Worthwhile to compete on address search in your market? It is in mine. Absolutely.
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