It's Who You Know

You can look at traditional web sites, fliers and brochures all day providing original or canned information and touting accomplishments.

But then you meet someone, shake their hand, look them in the eye, trade information and suddenly a bond begins to form, trust eeks in and no web page or sheet of paper with a call to action can compete with that.

Social networking can emote as tangibly as a handshake. Since becoming active in Active Rain last summer, then joining other social networks, my online friends are more trusted and respected than most agents I know in person.

No mere web site, flyer or brochure could ever take the place of genuine connection - whether in person or through social media.

Following banter back and forth on twitter, the bond is apparent. These people live in the four corners of our country yet trade minutia as though they lived next door. The friendships are real. Connected.

Your potential to reach out and be known is unlimited.

Your next client may bond with you before you ever meet.

It's who you know - and who knows you.