The recent Earth Day gave the green revolution another shot up the arm.  When Earth Day started in 1970 a large number of people (20 million people one country) had already committed to celebrate it. Since then that number has exploded to 500 million (175 countries); about 7% of the world's population.

But even prior to 2000 "building green" still remained outside mainstream awareness - but has that changed, and for many good reasons. Elevating the profile of "Green" has been added to the agenda of movie celebrities such as Brad Pitt and Leonardo DiCaprio, music stars like Radiohead and of course, political celebrities like former vice president Al Gore.

Closer to the home front, the U.S. Green Building Council has made great strides with the release of the first green building standards under its Leadership Energy and Environmental Design (LEED) rating system for new construction, existing building operations and commercial interiors. The USGBC also created its Certified Green Professional (CGP) designation that recognizes builders, remodelers and other industry professionals who incorporate green building principles into homes without driving up the cost of construction. The National Association of REALTORS® has also validated this growing trend when they launched their new designation aptly called "Green" for Realtors®.

With buildings accounting for large amounts of land use, energy and water consumption, and air and atmosphere alteration, it's important that we start building new eco-cities. Here are some of the buzz words and concepts that are contributing to reducing the impact of building on human health and the world we live in:

  • Advanced water conservation
  • Greywater and wastewater-treatment techniques
  • Lush planted terraces with parapets collecting rainwater for reuse
  • Air-quality-enhancing garden filled atriums
  • Photovoltaics
  • Passive solar building design
  • Heavily insulated walls, triple-glaze doors and windows
  • Heat recovery ventilation systems
  • Reduced surface area designs to minimize loss of heat
  • Environmentally-controlled systems
  • Reducing environmental degradation

So after years of doing very little and now after months of consultation with the American Institute of Architects comprehensive, new legislation is at last being introduced that is aimed at promoting energy efficiency in residential buildings. The bill would provide incentives to lenders and financial institutions to provide lower interest loans and other benefits to consumers who build, buy, or remodel their homes and businesses to improve their energy efficiency.

Living "green" isn't an one-legislation-event or an all-or-nothing proposition.  It is an evolution, a growth process, and a re-thinking of our existing patterns, habits and thoughts. Above it all we must recognize that we have a responsibility to our children to take care of the place we call earth and to preserve it for future generation.

What could/should Realtors do to help?

 
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10 Comments on Realtors What Are You Doing About Green?

MAY
06
403,143 Points 63 Featured Posts Localism Sponsor Outside Blog

I am not sure at this time I would advocate for REALTORS doing more ( such as joining lobbying efforts).

5:11pm • #1
MAY
07
634,297 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

That was funny, calling Al Gore green... the guy flies in private jets to places where he can take a parade of Suburbans to a speech... And water isn't "consumed"... there is about the same amount in the world now as there was millions of years ago...

Aside from those little things, I think that the green movement in building IS important.  Not because of the impacts on the environment, but rather because of their impacts on efficiency and cost.  As the costs of energy and such are reduced, consumers can enjoy a higher standard of living at a lower cost.  Businesses save money and that in turn further cuts the cost of goods and services.

11:14am • #2
MAY
08
5 Featured Posts

@Bill, are you saying Realtors should do nothing to get involved with the "Green movement" - not even improve their knowledge about it such as taking the NAR GREEN course?

10:07am • #3

I believe we always can use knowledge however, we are in a down turned economy right now.  With this said I do note that most of "the green thing" cost is extreme.  However the plus side to that is that they do pay for themselves in the long run. 

Knowledge is gold.  However, I intend to keep my mind open but, my wallet shut.

katie
11:01am • #4

On the subject of green, the Vatican/all of Vatican City is going green so that they can eliminate all fuel oil use.  Beringer Wines have the largest photovoltaic cell field in the world in California wine country!  They have eliminated 25% of their reliance on the power companies, and they are planning to add photovoltaic cells to the rest of their wineries.  By the way, Beringer is owned by Australian conglomorate, Fosters. Recycling garbage cans are a common sight on trash pick up days. 

Studies show that 65% of luxury home buyers are interested in "greening up" their homes!  For many buyers it is a selling point!

THIS IS A MEGATREND!

11:20am • #5

Other than advocacy and helping buyers to find good green-built homes and properties, I'n not sure what Realtors can specifically do to enlarge the market.

However, they can do their part to save energy and resources by eliminating the use of paper fliers. The company I co-founded  provides a flier-to-cell-phone service but we're not the only ones who do this. There are a myriad of companies who provide similar features as we do. We'd be happy if Realtors started doing this more.

I drive around and see empty flier boxes all the time or soggy, rain-soaked fliers which represent lost time, fuel and trees to the benefit of the petroleum, paper, toner and printing companies only. The customer doesn't get the information he desires, the Realtor has no idea who looked at the fliers, and the seller has no idea how many people showed an interest unless they happened to be in front of the property when the flier was retreived.

I think the person who mentioned Gore's credibility gap was correct. The best policy is to lead by example. There are also economic concerns.

 

Rick Fisk
12:52pm • #6
MAY
09
5 Featured Posts

@Ron & Alexandra, thanks for insightful comment. The Vatican a trendsetter in green! Wow, that says a lot.

9:40am • #7
MAY
10

I have a customer who is going to build a green house.  What I have found is, that I need to be a resource.  The customer wants me to find green builders, local suppliers, and up-to-the minute trends.  I have always felt that Realtors must focus on customer service and the customers demand for us to be knowledgeable in all things real estate, including going green.  My business plan includes taking the NAR GREEN course and I have already joined the LIBOR green committee. 

Janine Armata
5:39pm • #8
MAY
14
278,791 Points 9 Featured Posts Localism Sponsor Outside Blog

I've noticed a growing concern with upscale buyers regarding the "green efficiency" of homes.  Conspicuous consumption is no longer cool.

8:58am • #9
JUN
13
2 Featured Posts Outside Blog

I large Broker in Southern CA finally made the commitment to green -- no longer is he allowing his agents and associates in the office to receive paper flyers -- kudos to him!

4:25pm • #10

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Stefan Swanepoel

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