We've had lots of articles about what makes a successful real estate website and I think most of us can agree that there are 3 key ingredients that must be present to ensure success.

1. Has to be easily findable by buyers and sellers
2. Has to have compelling content to cause visitors to want to stay and return another day
3. Has to have compelling reasons to cause visitors to contact you and do business with you.

Items 2 & 3 can often be combined with a feature that raises the comfort level of your visitors and also gives them a reason to want to contact you and do business with you.

In my case I've recently added some audio testimonials to my site from some audio business cards I had made several years ago. I had the 4 testimonials re-recorded in an MP-3 format and places in a couple of highly visible pages.

• "Search Homes"
• "Selling"
• "Buying"

Too soon to tell if they're going to wow anyone or generate some leads but I can't help but believe they will cause most to click on at least one and listen if for no other reason than curiousity.

All four are very impressive; I couldn't have written a better script but they're all off the cuff remarks recorded from interviews the guys that did my audio cards did.