Business Card Makeovers (how do you know when you need one?)
The last couple days have been interesting. We've had soooo many requests for Business Card Makeovers lately that I'm beginning to wonder if spring fever is in the air??!! Time to clean the house, reorganize, and take a closer look at one of your most important "first impression" marketing pieces.
Your business card.
Above are three examples of makeover requests that came to us yesterday. The first two are for businesses owned by the same guy. Rod's been using his old business cards for a lonnnnnnng time (they're the faded ones in the background behind the "madeover" versions). Well, it was time to reoder, and a real estate customer of ours recommended that he give us a call to see if we could help.
When I first saw his cards, my knee-jerk reaction was that he'd probably been using these since...oh I don't know, the 70's?? Yikes!! And the card on the far right is for a woman who is starting a health oriented business. The card in the background is the ACTUAL card she designed in Publisher...and printed out on her inkjet printer on perforated paper from Staples. Wow, that paper sure is flimsy, and the ink absorbed a little too much, causing the letters to be blurry.
BUT....she was actually handing them out, and I was left wondering whether people were taking her as seriously as they might have had she used a more professional layout.
When Lynnie came to us, she had started her limousine company about 45 days earlier. She had also gone to a graphic designer who created a business card (see top left). If you look REAL close, you can actually see some white letters just to the left of the clipart chauffeur tipping his hat. You know what that is??? HER CONTACT INFORMATION!!!! I couldn't believe it!! Even in real life, it's so hard to read that it was hard for me to imagine she actually paid for these to be done. Cheap paper, and did you notice the name of her company??? Phat Daddy'z Limousine!! All I could think of was "Where's the bling?" If you're gonna use the name Phat Daddy'z, it seems like your cards should be totally different than what she had.
So, we did a makeover. Wound up doing that diamond-like lettering for the name....and included a cropped out image of her actual limousine!!! Then, it was printed on heavy duty, ultra thick cardstock in color on both sides, and the front was finished with an extreme gloss UV finish. They look awesome, and her business has exploded!!
I love that!
Oh...by the way...
Yes, of course we do real estate business cards!!!
They're probably not the "run-of-the-mill" business cards that many of your competitors are using. And yes, we have a tendency to go slightly overboard in creating a unique and distinctly different look for Realtor marketing. Some people don't like 'em (and that's okay). But the ones that DO like 'em...
If your "spring cleaning" includes thoughts of possibly making over your own business card, give us a call or email us to give us an idea of what you have in mind. We'll even do plain and boring if that's what you want (although we might sneak in an idea or two just because we can't help ourselves!)
:: grin ::
Ph: (951) 652-8365