Google LogoIs Google a Scraper site?

If not then why is NAR lumping Google and all search engines together in the same policy?

On this post you wil read the conversation Morgan Carey had with Cliff Niersbach concerning this policy.

 

If you don't know what I am talking about, then you need to read the following posts and get a grasp of this issue before us. Colleen and Joe Lane posted on it this week, and it was featured. But, only 45 comments??????

Agent GeniusThe issue began on Agent Genius with this post.

You need to go read this post and then come back so you have a grasp of the issue. Go ahead I will wait.

Folks this is a Critical Issue, the rule is outdated, and needs to be changed immediately. It in a nutshell prevents us from having our listings indexed by Google and other search engines yet allows the 3rd party vendors to take our data, sell it back to use in many cases and not allow us to promote our listings or any other listing through our IDX sites.

My goal when I list a home is to GET AS MUCH EXPOSURE FOR MY SELLERS AS HUMANLY POSSIBLE.

 

 

Keller Wiliam LogoI don't care if I am a Keller Williams agent and my listing is on another site, I want it there. Consumers come to us through many portals, the more the merrier.

I want that house sold.

I want Google to index them.

Now my IDX site is framed so I don't get indexed per listings but I don't want 3rd party vendors, who don't belong to NAR and don't have to follow the rules have an unfair advantage. I certainly don't want Realtor.com to be able to do what we can't do which is index them according to how they choose, and not allow Realtors to do so.

Do you ?

Do you want Realtor.com, Trulia, Zillow ranking higher than you in SERPS because of an old antiquated NAR, MLS rule created in 2005? Shouldn't we all have an equal advantage in the indexing of our data if we want it?

The MLS Forum will be held The MLS Forum will be next Thursday, May 14, 2009 beginning at 9:00 a.m. in the Regency Ballroom, Lower Level, Omni Shoreham Hotel.

Jay Thompson and Paula Henry have been asked to speak before the committee. If you are going to NAR Mid-Year attend this meeting. You  can also contact Chris Niersbach at: cniersbach@realtors.org and express your views.

This comment is from Morgan's blog on his response to Mr. Niersbach at NAR.

The "NEW" arguement here seems to be that Google (a search engine) is being lumped in as a scraper site - and our contention is that Google is NOT a scraper site, rather a technology (just like a browser) with a significant user base with which the public access websites. Google simply tells the user where to go - they are not creating web pages of their own out of the data they index. I am sorry, but I just simply do not see how NAR could consider a search engine to fit under the same designation as a "scraper site"

Here is the defination of a Scraper Site from Wikipedia: A scraper site is a website that copies all of its content from other websites using web scraping.[1] No part of a scraper site is original.[citation needed] A search engine is not a scraper site:[citation needed] sites such as Yahoo and Google gather content from other websites and index it so that the index can be searched with keywords. Search engines then display snippets of the original site content in response to a user's search.

The ZebraMy favorite part of the discussion is from the Zebra, Daniel Rothamel, "the fact that REALTOR.com uses the same data that brokers use, from the same source (the MLS of the local association), but are not required to adhere to the same rules, is UNCONSCIONABLE. It is completely indefensible. The fact that our National Association controls the use of its data by its paying members, but not by a private company, is a disgrace."

 

So to answer my own question?

 

No, Google is not a scraper site and this rule needs to be changed so our listings can be indexed.

 

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99 Comments on Is Google a Scraper Site?

MAY
09

I just love the fact that we built realtor.com and now have to pay through the nose for the service.

9:34am • #1
2 Featured Posts Outside Blog

H Missy,

I commented on the Agent Genius post and have been following the comments there closely. It's ridiculous that NAR has allowed a decision of this magnitude to be made by CRT based on the web server saying that there is no difference between scraping and indexing. What a crock. I certainly am not an expert on scraping or indexing, but I know enough to know that indexing (what Google, Yahoo and every other search engine does) and scraping (what all the low-life copy cat fraudulent listing sites do) are at opposite ends where intent  is concerned. In my comment on AG, I pointed out that a web server has no capacity to infer intent, it justs does what it's been designed to do. Only a human can decide if the INTENT of what Google does is good or bad, and that has not yet been done. If it had been, the NAR powers that be should have said, "Yes, Google does scrape data, but we LIKE it when Google does it, and therefore we will happily and enthusiastically allow it. Fraudulent scrapers, not so much." Hopefully, when Jay and Paula present the argument for reexamining the decision, the committee will be open-minded and insightful enough to recognize the far reaching implications of what has been done and will act swiftly to rectify it. Well, at least as swiftly as a committee can act. Committees, by their very nature, are not built to be able to make fast decisions. Maybe this will be the exception to the rule.

I wish Jay and Paula luck, and wish I could be there as well, but I'm sure everyone who will be there will give them all the suport they need. Just don't have too much fun at Petits Plats the night before, we need Jay and Paula at their best if they hope to slay this dragon! Best of luck!!

10:31am • #2
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I am so confused about this whole thing... I have been trying to get my head around it...since reading it on Agent Genius.  I just don't get it.

10:37am • #3
208,338 Points 7 Featured Posts Outside Blog

If the person or persons who decided on this are still employed by the NAR they should be removed immediately for incompetence. They are obviously not qualified for any sort of technology position. Indexing and scraping are two very different things. I dont see how any qualified person would mistake that.

My idx is framed as well.

10:41am • #4
183,053 Points 14 Featured Posts Outside Blog

Hi Missy.  This is all slightly beyond me...

But I am happy you are fighting my fight!

Thanks for writing,

Ken

10:45am • #5
477,401 Points 151 Featured Posts Outside Blog

Missy... even though I am not a realtor, I understand most of the terms and what is going on. It just seems to me that NAR wants its hands in other pots to potentially make more money. As you talked about, that some of these sites take your info and sell it back. Such as realtor.com with is part of NAR.  I truly want to know what NAR's intentions are. Are they like a Union per se?  They are now talking about being a Credit Union.  I am just rethinking their role and that it seems to be a big business, etc, etc.  Or am I way off base...??

jeff belonger

10:47am • #6
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Missy, I'm so glad you posted this. I imagine this will be the Front Page News story for most of us today!

10:50am • #7
404,862 Points 21 Featured Posts Localism Sponsor Outside Blog

Missy, Thank for bringing this to our attention. Paula's post was very good on the issue.  It seems like big brother is looking on and that should JUST NOT be the case with our listings.

10:50am • #8
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Shane, this was written in 2005, technology changes ALL the time. It just needs to be dropped to fit the times.

Maureen, it is complicated as most agents probably don't get it. Since  you have read it I'm not going to go into anymore details here. It helped me a lot reading Morgans post and dialogue as well as following the links.

Wayne, I know you have I've read your comments, trying to get more Realtors here to know the issue and implications.

Barry, ditto another issue however.

Ken, only being supportive of the folks on the front line.

10:52am • #9
6 Featured Posts

With apologies to those with strong religious convictions, Associations of Realtors are proof that we are still in a process of evolving from lower forms of life.

10:58am • #10
359,055 Points 95 Featured Posts Localism Sponsor Outside Blog

NAR is doing the usual and sticking their nose into business that they clearly they do not understand!  I have always been supportive of NAR but the past two years I have seen the writing on the wall.  Google a skyscraper site???? WTH  

We pay...dues and if this is in effect..our customers suffer and pay...why is everything we do related to dollars to NAR???   It's all a matter of money...and really truly its a bunch of crap!  There are times I just want to drop the REALTOR part of being an agent but who suffers then?  Our customers

Don't even get me started with NAR and REALTOR.com.  It's wrong..It's disgraceful and really truly those that discuss these policies really should understand modern day technology.

I just wonder do they really have the authority to do this??????  I don't think so but I could be wrong.

One day NAR will no longer be so big...to me NAR is a monopoly and they do not always do what's in the best interest of the entire membership!  Hmmmm...sounds like politics and greed to me. 

I believe this issue has enough weight to be fought in court but then again..it seems NAR has an endless supply of money...our money! 

In truth stupid manuevers like this will only change the way real estate will be done...the people will speak and act...and decide for themselves.

NAR better think twice..and go back and review their policies.  Think about it..its us who make NAR is use that can break NAR..it would suck for them to lose a huge membership!

 

 

11:08am • #11
4 Featured Posts

Hi Missy

Great post!!!

I don't think it's quite fair to separate Google from the rest, many search engines index (spider) sites in similar ways, but I guess Google being #1 puts it square in the spotlight.

"Scraping" or "Spidering" or whatever the term is, search engines page through sites using an almost text-based browser. Engines like Google rate certain HTML characteristics and content which (using a KFC-style secret recipe) give sites their placement. It is possible to restrict certain pages - but not all search engines follow these restrictions - if it's out there, it can potentially be indexed. Added to this is that just because a site isn't added to Google doesn't mean it won't be found (and indexed or scraped) by Google or another engine. Thus is the viral online world we live in. The only way to secure data is by an old-fashioned authentication system whereby you have to know who the person is before they can see the data (in theory, making electronic browsing more difficult). This may be partly what's going on between the lines.

If NAR decides to stick to and enforce this policy, it's going to negatively impact agents across the board. People pay for IDX feeds, they're not getting stuff for free and, as long as the IDX feed is adhering to NAR rules, if it boosts an agent's Google rating, then it can only (in theory) benefit their clients who are paying for the best marketing they can get. If agent Joe's MLS listing shows up on agent Mary's site, Joe will still be compensated...

 

As Midori says - you're paying for these rights.

Not only is the interpretation archaic, it's ethically questionable and, to my mind, an attempt at control. As Barry says, look what happened to Realtor.com. If agents are going to be corralled into ever-tighter regulations, then any "personality" or "creativity" will go by the wayside and they might as well look for a "desk job". Add in all the companies that provide supporting services and you've got a pretty big issue on your hands.

I'm sure the original thought behind this "scraping" interpretation was somewhat noble, to revent data theft and resale, but the cure in this case might be worse than the disease.

My prediction, for what it's worth: If this ruling does start being enforced across the baord, it won't stop with IDX. The next thing will be listing-specific websites (of which I do several) because it will be deemed "unfair". Then they'll add any form of e-flyer, Craigslist or other advertising medium, emailing, twitter, blogging and so on, until everyone is forced to go through "approved" and mandated systems.

Eventually, enough agents will drop out of the system and a new, less restrictive body will form.

Apologies for the novella. I'm not even an agent and it infuriates me that these enforcing bodies go after the benign when they should be focusing on bigger fish.


Dave

11:10am • #12
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First of all I am supportive of NAR as my trade association. I think the small amount of money we pay is fine. They do many good things for us. I am also in favor of and supportive of my own board and the Michigan Association of Realtors.

I personally do not have the same negative feelings for NAR. My only complaint over the years has been with Realtor.com and how that was handle and is handled today. BUT that is not what this post is about, that is for another day.

That being said...the policy written in 2005 and interpreted to Paula's board in Indianapolis is just out dated and is wrong. It needs to be changed so they we can compete on an even playing field  with the BIG Boys.

Dave, the policy does include all search engines indexing and not just Google.

11:23am • #13
359,055 Points 95 Featured Posts Localism Sponsor Outside Blog

Missy-I am too but they need to support us as well.  Knowing that our market is tough because of current economic times...they should in fact...take that ruling either update it or toss it out the window.

I get very angry about REALTOR.com that is my biggest beef with them as well!  They did something great about keeping banks out of Real estate and I made that clear in one of our meetings!  I give to RPAC but I am telling you I view NAR as sometimes very self serving!  NAR is made of REALTORS and they should never forget it!

11:32am • #14
161,004 Points 3 Featured Posts Localism Sponsor Outside Blog Hit Router

NAR can't get things right without input from its members - thanks for bringing this to our attention, Missy.  Had to Tweet it out loud after reading!

11:33am • #15
365,154 Points 63 Featured Posts Localism Sponsor Outside Blog

NAR clearly has this issue misstated. The NAR model rules need to be corrected. I would suggest that the NAR MLS members take this issue up by a motion from the floor ( only members can make a motion), not withstanding that this issue is confused by an old term of screen scraping, the membership needs to be enlightened and then to modify the rules accordingly. While the rule was well intentioned, the rule as written is wrong when it leads to unintended misinterpretations of intent.

11:45am • #16
568,958 Points 59 Featured Posts Outside Blog

Missy, based on your definition I would agree with you that Google is NOT a scraper site.

11:56am • #17
401,058 Points 2 Featured Posts Localism Sponsor Outside Blog

Thanks for bringing this to my attention. I will certainly try to make my voice heard.

12:03pm • #18

I agree that google is not a scraper site and the NAR rule needs to be updated ASAP. NAR should be all over this; after all, their purpose is supposed to be to help its members be more profitable and successful. On another note, I've been disenchanted with Realtor.com for a long time.... they are far too expensive, and slow to update -- but that's an entirely different discussion...

Lil Converse
12:24pm • #19

I think the debate needs to first focus attention on the fact there is a difference between 'scraping' and 'indexing'. The act or process of 'scraping' is simply programmatic retrieval of a web page, including its content and links.  Search engines necessarily do it before they can index the content. For more on what Google does, check the first paragraph of what Matt Cutt says here

On the other hand, nasty old page scrapers use similar programmatic processes to retrieve web pages and their content, but they don't do it for the higher purpose of indexing - they do it for the nefarious purpose of publishing the scraped information without disclosing its source.

So, to me sure, Google 'scrapes', but it isn't the process, it's the purpose and use of the scraping process that counts. Does the use to which Google puts the scraping process amount to 'misappropriation' of IDX information?  Seems like a looooong stretch to me.

12:29pm • #20

Thank you for bringing this to my attention. I appreciate your work.

12:40pm • #21
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Missy...

It's more complex that you might think ... Duncan makes an excellent case ... the idea is not to use metas and titling in a nefarious way.

I need to really look into this to uncover what the actual intent is here ... it could very well be to protect brokers that hold listings.

12:42pm • #22
208,338 Points 7 Featured Posts Outside Blog

Richard I think you might be right. I dont know all the facts either. I can see trying to have the broker site have the content indexed for that particular listing so that listing shows up in search results for that particular website. The other websites should be treated as duplicate content and not be shown in search results. Thats fair and I think the way it should be since they are the originators of the content. How that could be achieved I dont know but I would think its possible. If that is what the NAR hoped to do then that makes sense and I would think its a good thing. I certainly dont think any of the corporate sites should be getting good Google placement by adding duplicate content. Nor should they be showing up in search results for one of my listings. But another person pointed this out last night that you can do all these things with a blog and more. I commented on that post that Im not trying to get my website to rank because of the listings I put on there. I guess I dont have enough listings for it to matter my broker site is different though. Maybe they should get a bonus for their site for having all the listings. I think thats fair.

12:55pm • #23
335,872 Points 16 Featured Posts Outside Blog

Missy,

I have been following this very closely as well from AgentGenius blog and the comments have inundated my in-box lol. Other than that I am glad that Jay and Paula are able to appear in front of the committee, hope they will be heard. We need to do whatever we can to get our sellers the most exposure possible (unless the seller requests us not to - not sure why they would???) and that means if their address, MLS# whatever gets distributed to even more places via IDX I'm all for it. If an agent doesn't want to participate in IDX they can opt out. Not sure how the seller would feel in that case. ~Rita

1:05pm • #24
191,059 Points 64 Featured Posts Outside Blog

Only the NAR would get confused between a site than indexes and one that scrapes.

1:09pm • #25
173,752 Points 1 Featured Post

I have to agree with the aabove comment by Barry Bridges. We have to pay through the nose for Realtor.com and we are the ones who have made the known.

Patriica Aulson/Portsmouth NH Real Estate

1:13pm • #26
373,337 Points 3 Featured Posts Outside Blog

It is sad that WE the REALTOR go out and get these listings and then these other companies create these sites, get higher google ranking using OUR listings and them have the nerve to sell the leads back to the REALTOR who is willing to buy their own leads... I also agree with Barry about Realtor.com

1:15pm • #27
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This is the first time I've heard about it - and it is crazy!  I'm with you, I want my listings to be on every conceivable real estate website and I can't believe that NAR would consider supporting this.

In additon to my listings, I have also invested hundreds of hours and thousands of $$$ building my real estate websites and if Google can't index my IDX pages, I'm assuming that my traffic will drop off?  

1:39pm • #28
623,218 Points 104 Featured Posts Localism Sponsor Outside Blog Hit Router

So then that would mean that Real Bird would not work for those of us who have to go through google base to get the search widgets on our blogs and such since our mls is not on the real bird list.

I have issue and always have with Realtor.com but that is not what your post is about.

I am concerned that Google is going to eventually sell those leads back to us too. Maybe that is the concern. I want my listings out there for anyone to see but I don't want my own listing being sold back to me.

1:55pm • #29
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Katerina, Google is not going to sell the leads back to us.

Their model is ad words, that is their revenue generating model. When those of us that buy Ad Words to have a sponsored link that is how they make money.

Since Google is a billion dollar corporation, making money from folks like me (for paid search) why would they go the individual lead route?  Doesn't make sense.

They want to give the best search results for what a consumer in industry is looking for.

2:31pm • #30
115,204 Points 2 Featured Posts Outside Blog

my guess is that NAR doesn't even understand the rule, it was probably written by someone fROM realtor.com or influenced by them. No shocker here, we will have to fight this one hard

2:40pm • #31
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You have to be a member of NAR to get into the .org site. Here is the position on IDX sites.I have highlighted below the Section in Question and how it was interpreted for Paula and her board in Indianapolis. #2 in the SEC below.

    Associations of REALTORS® and their Multiple Listing Services must enable MLS Participants to display on Participants' public websites aggregated MLS active listing information subject to the requirements of state law and regulation. To comply with this requirement MLSs must, if requested by a Participant, promptly provide basic downloading of all current listings and may not exclude any listings from the informaiton which can be downlaoded or displayed under IDX except those listings for which a Participant has withheld concent. Associations and MLSs can also offer alternative display options including framing of Board, MLS, or other publicly-accessible sites displaying Participants' listings (with permission of the framed site). For purposes of this policy, "downloading" means electronic transmission of data from MLS servers to Participants' servers on a persistent or transient basis, at the discretion of the MLS excluding the listing or property address, respectively, of any seller who affirmatively directs that the listing or the property address not appear on the Internet or other electronic forms of display or distribution.

    MLSs that allow persistent downloading of the MLS database by Participants for display or distribution on the Internet or by other electronic means may require that Participants (1) utilize appropriate security protection, such as firewalls, provided that any security obligations imposed on Participants may not be greater than those employed concurrently by the MLS, and/or (2) maintain an audit trail of consumer activity on the IDX site and make that information available to the MLS if the MLS has reason to believe that a Participant’s IDX site has caused or permitted a breach in the security of the data or a violation of MLS rules related to use by consumers. This policy does not require associations or MLSs to establish publicly accessible sites displaying Participants' listings.

    Unless state law requires prior written consent from listing brokers, listing brokers' consent for IDX display may be presumed unless a listing broker affirmatively notifies the MLS that the listing broker refuses to permit display (either on a blanket or on a listing-by-listing basis). If a Participant refuses on a blanket basis to permit IDX display of that Participant's listings, then that Participant may not display the aggregated MLS data of other Participants on an IDX site.

    Alternatively, MLSs may require that Participants’ consent for display of their listings by other Participants on IDX sites be affirmatively established in writing. Even where Participants have given blanket authority for other Participants to display their listings on IDX sites, such consent may be withdrawn on a listing-by-listing basis as instructed by the seller.

    Access to MLS databases of current listing information, or any part of such databases, may not be provided to any person or entity not expressly authorized such access under the MLS rules.

    Participants Internet Web sites may also provide other features, information, or services in addition to IDX information (including Virtual Office Website (“VOW”) functions) which are not subject to this policy.

    Policies applicable to Participants’ IDX sites

    1. Participants must notify the MLS of their intention to establish an IDX site and make their IDX site directly accessible to the MLS for purposes of monitoring/ensuring compliance with applicable rules and policies.

    2. Participants must protect IDX information from misappropriation by employing reasonable efforts to monitor and prevent “scraping” or other unauthorized accessing, reproduction or use of the MLS database.

    3. Listings or property addresses of sellers who have directed their listing brokers to withhold their listing or property address from display on the Internet (including, but not limited to, publicly-accessible Web sites or VOWs) shall not be accessible via IDX sites. Notwithstanding this prohibition, listing brokers may display on their IDX sites or their other Web site(s) the listing or property address of consenting sellers.

    4. Participants may select the listings they choose to display on their IDX sites based only on objective criteria including, but not limited to, factors such as geography, or location ("uptown", "downtown", etc.), list price, type of property (e.g. condominiums, cooperatives, single family detached, multi-family), cooperative compensation offered by listing brokers, type of listing (e.g. exclusive right to sell, exclusive agency, or open listing), or the level of service provided by the listing firm. Selection of listings to be displayed on an IDX site must be independently made by each Participant.

    5. Participants must refresh all MLS downloads and refresh all MLS data at least once every seven (7) days.

    6. Except as provided elsewhere in this policy or elsewhere in an MLS’s rules and regulations, an IDX site or Participant operating an IDX site may not distribute, provide, or make any portion of the MLS database available to any person or entity.

    7. When displaying listing content, a Participant's or User's IDX site must clearly identify the name of the brokerage firm under which they operate in a readily visible color and typeface.

    Policies applicable to Multiple Listing Services

    The following guidelines are recommended but not required to conform to National Association policy. Pursuant to these guidelines, MLSs may:

    1. prohibit display of expired, withdrawn, or pending listings

    2. prohibit display of confidential information fields intended for cooperating brokers rather than consumers including compensation offered to other MLS Participants, showing instructions, property security information, etc.

    3. prohibit display of the type of listing agreement, e.g. exclusive right to sell, exclusive agency, etc.

    4. prohibit display of seller’s(s’) and occupant’s(s’) name(s). phone number(s), and e-mail address(es)

    5. require that any listing displayed identify the listing firm in a readily visible color and typeface not smaller than the median used in the display of listing data

    6. require that the identity of listing agents be displayed

    7. require that information displayed not be modified. MLS data may be augmented with additional data not otherwise prohibited from display so long as the source of the other data is clearly identified. This requirement does not restrict the format of MLS data display or display of fewer than all of the available listings or fewer authorized data fields.

    8. require that any display of other Participants' listings indicate the source of the information being displayed

    9. require that other brokers’ listings obtained from other sources, e.g., from other MLSs, from non-participating brokers, etc., display the source from which each such listing was obtained

    10. require Participants to indicate on their websites that the information being provided is for consumers' personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing

    11. establish reasonable limits on the amount of data/number of listings that consumers may retrieve or download in response to an inquiry

    12. limit the right to display other Participants' listings to a Participant's office(s) holding participatory rights in the same MLS

    13. require a notice on all MLS data displayed indicating that the data is deemed reliable but is not guaranteed accurate by the MLS. Participants’ IDX sites may also include other disclaimers necessary to protect the Participant and/or the MLS from liability
    Additional local issues / options

    1. Where MLS participatory rights are available to non-member brokers or firms as a matter of law or local determination, the right to display listing information pursuant to IDX may be limited, as a matter of local option, to Participants who are REALTORS®.

    2. MLSs may, but are not required to, limit the right to display listing information available pursuant to IDX to MLS Participants licensed as real estate brokers.

    3. MLSs may, but are not required to, limit the right to display listing information pursuant to IDX to MLS Participants engaged in real estate brokerage. This requirement can be met by maintaining an office or Internet presence from which Participants are available to represent real estate sellers or buyers (or both).

    4. MLSs may, but are not required to, allow non-principal brokers and sales licensees affiliated with MLS Participants to use information available through IDX to populate their own websites.

    Even if use of information through IDX is provided to non-principal brokers and sales licensees affiliated with MLS Participants, such use is subject to Participants' consent and control and the requirements of state law and/or regulation.

    5. MLSs cannot prohibit Participants from downloading and displaying or framing other brokers' listings obtained from other sources, e.g., other MLSs, non-participating brokers, etc., but can, as a matter of local option, require that listings obtained through IDX be searched separately from listings obtained from other sources, including other MLSs.

    6. MLSs may, as a matter of local option, charge the costs of adding or enhancing their "downloading" capacity to Participants who will download listing information. Assessment of such costs should reasonably relate to the actual costs incurred by the MLS. (Amended 11/02, 5/05, 5/06)


2:43pm • #32
9 Featured Posts Outside Blog

NAR needs to wise up. We live in an age when a 20-year-old college kid can start a web page that gets a zillion members inputting data and updates daily and hourly. It is only a matter of time when a few companies get good and annoyed at their board's rules and goes renegade on another site as a defacto rival MLS. Once the horse is out of that barn...

2:49pm • #33
177,177 Points 13 Featured Posts

This is really well said:

"I am sorry, but I just simply do not see how NAR could consider a search engine to fit under the same designation as a "scraper site"

The NAR as J. Philip said, is still trying to put the horse back in the barn.  It is too late for that.  Let's move forward.

3:20pm • #34
397,548 Points 72 Featured Posts Outside Blog

Missy...

This is just one of the many reasons I have no respect for NAR. When people tell me how wonderful NAR is I Pooey them. NAR sucks and always has. The almighty dollar bought their collective brain :)

TLW...ROAR!

3:55pm • #35
820,460 Points 213 Featured Posts Localism Sponsor Outside Blog Hit Router

Any entity that doesn't understand the difference between indexing and scraping should remove themselves from any involvement with the Internet whatsoever.

Google "spiders" the entire Internet and indexes those sites that meet the Google guidelines.  It then publishes a "snippet" from the site meta description or first few lines. 

Any web page owners who does not wish to have their content spidered can easily include "no follow" tags to achieve that result.  By omitting such tags, permission is given to Google to spider and index the site.  Google does not compete with real estate brokers or real estate agent sites. 

Scraper sites publish a content without regard to copyright protections.  Scraper sites often compete with original publishers.  Google does not.  Google properly publishes "snippets" and links to the web sites that have given permission.  In fact, scraper sites are also indexed by Google which is the intent of the scraper sites. 

IDX is available to NAR members participating in an MLS.  I've been accused of "stealing" listing information because other brokers' listings appear on my IDX site.  The listing agent, when they question me, admit that they don't have an IDX site and don't know how they work.  That appears to be the situation with Mr. Niersbach.

My question in this matter is, who would benefit from a policy as Mr. Neirbach proposes??  That is the question we need answered.  We have been sold out to Move, Inc. and their predessors before. 

I see no benefit for the NAR membership, particularly agents who actually list and sell real estate. 

Further, I hate to bring up a sore subject but by attempting to limit the accessibility and functionality of IDX, would that not bring the FTC/DOJ right back in our faces???

Congrats to Morgan Carey for pursuing this debate.  Thanks Missy for bringing this to the members.  Thanks ActiveRain for this spectacular forum.

 

 

 

4:42pm • #36
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Lenn, do you want to go to the hearing? There is a get together the night before. I am trying to find a cheapo flight.

5:29pm • #37
175,013 Points 12 Featured Posts Outside Blog

I could be wrong, but it sounds like someone is playing dirty. Good comment Lenn! :)

6:05pm • #38
282,874 Points 52 Featured Posts Localism Sponsor Outside Blog Hit Router

Looks like NAR is still pretty clueless with respect to how the www works.

 

6:18pm • #39
332,099 Points 3 Featured Posts Localism Sponsor Outside Blog

It makes no sense to me that any MLS or board wouldn't allow our listings to be indexed by Google.  It doesn't help us or our clients.

7:09pm • #40
595,898 Points 244 Featured Posts Localism Sponsor Outside Blog
Very interstng stuff Missy. I think I'll keep doing what I always do.....continue running my business the way I choose. This wouldn't be the first NAR or MLS rule I ignore. It will be interesting to see how this plays out.
7:13pm • #41
10 Featured Posts

I'm the chair of my board's (CBR) Tech User's Committee. As such, I sit in on the MLS Committee meetings. As luck would have it, that committee has been having similar discussions. Unfortunately, very few on the committee understand the ramifications.

Our MLS rules allow IDX but the brokers and their IDX must sign agreements regarding protection of the data such that it doesn't get released to those sites that have not signed such an agreement. Part of the agreement is that the broker's name, a phone number and the listing agent's name must be included with the listing.

So when my Real Living listing is shown on a Coldwell Banker web site, then my name is there as the listing agent. It's OK if the buyer wants to work with a CB agent and that is what reciprocity agreements are for.

The second piece is that my broker also uploads all the Real Living listings to Trulia and Zillow. (they don't upload other broker's listings). On those sites, Real Living is identified as the broker and I'm identified as the listing agent with a phone number. When a buyer wants additional details on the home, the link goes to the Real Living web site.

Whether my listing appears via an IDX or Trulia or CB or ReMax, I know that when I change out a snowy photo or change the price or withdraw or sell the listing, that eventually the listing will be updated to be correct because of the system put in place by CBR.

Where the potential problem arises - which may be what this issue is about - is when an IDX isn't set up to prevent the data from getting into the sites which have not signed such an agreement. That could be scrapers or it could be non-Realtor brokers/agents or eventually Trulia and Zillow. When those listings get on those sites, there is no guarantee that pricing or status changes will be updated. I hate to use the word "control", but without the signed agreements in effect, I lose "control" to keep that listing information accurate. What if I terminate a listing that later is listed with another agent. If the listing is still being "advertised" as my listing, what responsibility do I have to get it corrected when I have no way of knowing how the offending site gained access to the listing?

I ran into this particular problem a couple years ago. I found one of my old listings - with my name - on a scraper site. That home happened to be now listed with another agent. I checked the WHOIS in order to contact the site's owner to attempt to have my old listing removed. The WHOIS indicated the site was owned by someone outside the U.S. It was privatized so no name or contact was available other than the server. I didn't care to spend my time trying to go thru legal chanels to get the listing removed.

Like many have mentioned, I want my listings to be "out there" for maximum exposure. But I also want to know that they are located on a Realtor's web site who is using an IDX that will ensure that updates are made as they occur and who will put in place the necessary steps to keep the listing data from getting into the "wrong hands" that might jeopardize the accuracy of the listing details, and thus, get me into trouble with the seller or the CBR, OAR or NAR rules.

I'll let the IT folks figure out whether an IDX system can let Google index the info while keeping out the scrapers or non-Realtor agent's sites.

 

7:30pm • #42
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Elaine, I think that is part of the problem......a search engine doesn't know if it is a scraper site. I am sure your blog gets picked up by splogs too. Mine do.

I too had a client call me about a home they found on Trulia. I looked it up in MLS and it was expired but I called the agent anyway. She laughed and said, "oh I haven't had that listing for a year. Someone listed it after me."  That's why I tell clients to stop looking anywhere but my site. Direct feed, current information, if the listing agent posts it Pending it is gone.

Now with Short Sales that is not happening so unfortunately we still have to make those calls.

8:27pm • #43
103,345 Points 2 Featured Posts Outside Blog

Missy - Thanks for carrying the message forward. Unfortunately, the recurring theme I hear, is "many do not know what it means to us as REALTORS.

We have an opportunity to take back the data we work so hard for and put it in the hands of agents who have an ethical and vested interest in maintaining the integrity of the data.

Many do not understand the ramifications of putting their listings on third party sites. I spoke to an independent broker the other day who stated she may not renew her membership and just advertise all her listings on 3PA's.

This is not what we need, although - if 1.2 million members decided NAR is not going to listen to the very people they claim to represent, that may make them take a second look at the issue.

Elaine - The IDX companies who serve REALTORS with an IDX feed have a very detailed agreement with the local boards. They will not risk having that feed cut. It would be the end of business for them.

If REALTORS are not allowed to have the IDX feed indexed, then all you have left are third party aggregators, R.com and true scrapers.

BB - I aslo continue to do business as usual, except in this case, my board threatened to cut my feed.

Lenn - As always - you know exactly what the issues are and the repurcussions. If you are able to make it to the meeting, I would love to meet you.

Everyone  - lease take this issue to every REALTOR you know.

Thanks,

Paula

8:31pm • #44
239,283 Points 2 Featured Posts Hit Router

Hi Missy -- I have been following this issue and it makes my blood boil.  The leadership in the REALTOR community is stuck in the dark ages.  Just like MLSs across the company thought the Internet would be their undoing (some still do) but only get dragged along, local MLSs should be leading the charge, not fighting change.  Adapt or become irrelevant.  This is ridiculous.

8:51pm • #45
561,687 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

Here is the problem... 

MIBOR and the NAR don't want Google to index addresses of listings on agent sites because they don't have control of Google...  AND YET, Trulia and Zillow WILL be indexed on Google for those very same listings.  And so with R.com. 

So, Elaine, you don't have control now.  You will NEVER have control of that information.  This rule does nothing to increase the control the agent has over this information.  The absolute and only difference is WHO Google will spider for the data, and with this ruling in place, it increases the power of Zillow, Trulia, Realtor.com and other aggregators, while diminishing your ability to rise in the search engines. 

The bottom line is that it is pointless for security and accuracy, and counter-productive to NAR members.  Giving increased advantages to companies that wish to overtake us in the Search Engine Rankings so that they can sell us the bounty of that advantage is not in our best interests.

9:05pm • #46
10 Featured Posts

Lane I totally agree with your last sentence. After reading the Agent Genius post, I Googled the address of one of my listings, and Trulia was #1 - my web site was #2. Then I checked the address of another listing and Zillow was #1 with my site #2. I cross promote my listings with my web site and my blog, plus I create a Google map of them. So that is likely why I'm "#2". It doesn't sit well with me to have them be #1.

BTW, I've never had R.com come up in Google searches and the number of leads I've gotten from R.com has been very limited even though I've paid for the Showcase listing for many years. It's like R.com doesn't even exist.

9:30pm • #47
244,351 Points 8 Featured Posts Outside Blog

Missy, thanks for bringing this up so well.  I read the original post here then went to Agent Genius to follow along, then sent it to many in my office.  We are deeply concerned that NAR is doing a slight of hand to make Google indexing illegal (?)  by we the Realtors... yet Trulia and Zillow will carry the information without consequence.  Then the public consumer will bypass we the Realtors site, and put more credence in the Zillows and Trulias ...  we the Realtor need to be the VOICE of Real Estate to the public...as you stated our information is CURRENT and CORRECT.

Although I can't be at the NAR meeting, I will be watching for the outcome via your posts and Paula's.

10:01pm • #48
291,646 Points 100 Featured Posts Localism Sponsor Outside Blog

Missy, when I first read this, I found it incredible that Google would be lumped into the category of a scraper site.  If you've ever had a blog post stolen by such an entity, you know that Google is not in the same category...not even close.  I am still mystified by that assumption/position taken by NAR.  Hopefully, the hearing will shed some light and comprehension on the subject.

11:01pm • #49
358,442 Points 18 Featured Posts Localism Sponsor Outside Blog

Missy,

It is some links to check and somestuff to read. I heard this but jut noted it and immediately forgeot like we often do. Thanks for explaining and warning

11:06pm • #50
148,211 Points 9 Featured Posts Localism Sponsor Outside Blog Hit Router

I am really surprised that the folks at NAR are not noticing the error of their ways. Maybe some of the staff making these decisions should take the e-PRO course and learn the distinction of a scraper site. Maybe they could make a more educated, and correct, decision that way...

11:23pm • #51
160,516 Points 6 Featured Posts Outside Blog Hit Router

Hmmmm. This is important. Is there some way that we can fight this thing besides attending the hearing? A petition to NAR requesting them to amend that rule, perhaps?

11:39pm • #52
MAY
10

You may want to give Point2Agent.com a try which syndicates your listings the way they should be syndicated to a very broad range of sites including Google and Yahoo... you have total control of how and where your listings appear...

For more info you can alo look up my site at www.HJSWebDesign.com which deals with state-of-the-art real estate design & marketing...

 

 

 

Hans J. Schindhelm
12:18am • #53
1 Featured Post Localism Sponsor Outside Blog

Missy all I can say is I am just glad it's Morgan fighting the fight against NAR on this one and bringing it to our attention. NAR needs to move forward into 2009 - this kind of thinking may be exactly why so many agents as so far behind in technology.

12:53am • #54
623,218 Points 104 Featured Posts Localism Sponsor Outside Blog Hit Router

Missy- Just came back by to wish you a very Happy Mother's Day!  Give Krista a hug from me.Katerina

1:09am • #55

Shouldn't we all have an equal advantage in the indexing of our data if we want it?

Absolutely!

4:55am • #56
168,688 Points 27 Featured Posts Outside Blog

Missy - I'm sure you've read my thoughts on this (on AgentGenius).  What concerns me is the ease with which NAR seemed to a give a nod of the head and said sure let's interpret it that way.  It seems like a flippant decision on a rather important issue.  Of course, I wasn't there when it went down, but I just feel that any person looking through the facts and the case would have decided differently.  I think the spider/scraper looking the same on the server side was just a quick answer to make it all seem better.  Of course, this is just my opinion.  I got a really great email from Paula and I can tell she's ready to take on the world if need be.  And we all know Jay will.  I'm glad NAR extended the invitation to them to speak before the Committee and I hope they are allowed enough time to speak and the Committee "gets it."

7:02am • #57
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

William, I added Chris's email address in the post, email him your thoughts. He responded back to me. He needs to hear from everyone.

7:25am • #58
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Hans, I have a Point2 Professional site. It does not index by address. If you have a client doing that show me. Here is how it shows up on Google. The only two indexing my address are my blog posts.

7360 Fosdick Rd Saline, MI 48176

7:31am • #59
587,950 Points 59 Featured Posts Localism Sponsor Outside Blog Hit Router

Q. Is the issue framed vs. unframed?  Missy's IDX is framed so other agents listings are not showing up in search engines for her IDX? 

Missy wrote "Now my IDX site is framed so I don't get indexed per listings but I don't want 3rd party vendors, who don't belong to NAR and don't have to follow the rules have an unfair advantage."

The Indianapolis sites that MIBOR and NAR are "picking on" are unframed.  Other agents properties are indexed on the sites MIBOR and NAR are "picking on."   Depending on what that agent is doing or not doing on their website the info that shows up in the search engines is Trulia, Zillow and another agents or brokerages IDX?

 

8:39am • #60
201,330 Points 34 Featured Posts Outside Blog

Some are saying that they don't like being just behind Trulia and Zillow in the rankings for thier listing's addresses.  It will only be worse when 1000s of other's agents IDX sites are indexed.  Your listing will come up on their site's page and you won't get the call.

At least with Zillow and Realtor.com, the listing agents contact info is on those pages. I'd rather have that than being diluted out by other IDX pages that don't have my contact information.

8:42am • #61
4 Featured Posts Localism Sponsor Outside Blog

Hi Missy - I have been reading for quite a while about this issue.  It's pretty obvious that NAR feels they are losing control!  They make the rules, unfortunately.  Thanks for the info.

Mary

9:01am • #62
159,170 Points 5 Featured Posts Outside Blog

Excellent post! Morgan Carey writes many informative posts, and I read as many as possible. As for the NAR, I contacted them a few years ago concerning blind website, sites where the Realtor does not disclose their company in a reasonable manner (if at all!). They told me I had a strong case to take to court. Huh? It's YOUR rule....

9:09am • #63
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Tim, a true IDX site MUST HAVE the Brokers information on it. Only the scraper sites do not. That is part of IDX rules adopted by NAR and accepted by the local boards.

Maureen, YOU GOT IT. I knew you would.

9:20am • #64
587,950 Points 59 Featured Posts Localism Sponsor Outside Blog Hit Router

Missy  I think the whole thing about Google being a scraper is a matter of semantics. 

It is about framed vs unframed.

Why do you have a framed site then? 

 

IDX requires listing agent info, a A VOW does NOT need to have the broker info on the content that is provided by another member of the MLS? Right?

 

9:40am • #65
102,657 Points 4 Featured Posts Outside Blog

Thank you so much for this enlightening post!  I will get the word out to my REALTOR SOI.  I have struggled greatly with NAR's views on technology and the internet and DON'T even get me started on realtor.com!  GRRRRRRRRRRRRR!!!!

9:48am • #66
103,345 Points 2 Featured Posts Outside Blog

Maureen - This is not an issue of framed vs. unframed IDX, either could be scraped. It is the misinterpretation of the rule and whether an agent or broker is able to avoid misappropraition of the data. In my opinion, we (REALTORS) have a vested interest in maintaining the integrity of the data.

This begs an answer to the question, "Should agents have the same rights to display their content as third party aggregators?" Our feed is directly from our boards MLS; is updated and accurate. The same can not be said for third party aggregators. In the interest of having their listings on as many sites as possible, agents syndicate their listings to other sites and never go back to adjust the price. Some of these sites never change the status, while others it is vitually impossible to delete the listing after it is on the site.

Results from a random listing on your site:

http://www.google.com/search?hl=en&q=667+Dark+Star+Ave+gahanna

Real Estate Yahoo has the first listing which gives a home value to the property. Inaccurate Home Value based on the listing price and the number of times the price has been reduced. At the top you will see "Find a Realtor" which coincidentally leads you to a HomeGain Search for a REALTOR who has paid to get leads from your companies listing info.

The next two listings are Trulia - which does have a direct link to the listing agent. It also has links to featured agents in Gahanna on the sidebar; a list of questions and answers leading to other agents and paid advertising at the bottom for other agents sites. Not being a statitician, I have no idea what your chances are of being contacted by someone looking at this home. I know no one has ever emailed or called me from Trulia.

Tim - I don't even know how to respond to someone who believes the only reason to have a home listed is so you can be the one to receive the call. I thought we were supposed to get the home sold.

I'll use the same results from a random listing from your site for Alpharetta:

http://www.google.com/search?sourceid=navclient&ie=UTF-8&rlz=1T4GGLL_enUS318US319&q=1050+Ambrose+Avenue+alpharetta

The first two results are for a company called Movoto. Their display of the listing is horrible and if you want to contact the listing agent - too bad; they have their own agents who have PAID to get access to any inquiries about the listing.

The fourth result is even worse (realestatespace) than the first two with the same concept being employeed - they have their featured agents on the sidebar who will receive the inquiry - faceless agents who either paid for the service or are paying a referral fee.

Then there's Zillow with two places and zestimates which indicate the homes are overpriced. Link away from the listing and you will find ad; sell your house for $695 plus 3%.Yep - it goes to another agents website.

Further down you have realestateyahoo with a value estimation and the same link to HomeGain.

Then there's a Facebook ad, which I don't know what to make of.

http://apps.facebook.com/marketplace/

In the top 10, there is one agent site - I really don't think you have to worry about 1000 agent sites if you willing to give your data to companies whose only interest is in lining their pocketbook with our data.

 

 

10:53am • #67
103,345 Points 2 Featured Posts Outside Blog

Frank and Jodi - I ran into the same thing while researching the data for the above post. on REALTOR.com, no less.

A search for Carmel Indiana $200,000-300,000 brought the following results:

http://www.realtor.com/realestateandhomes-search/Carmel_IN/price-200000-300000

On the sidebar is a link to another site for Carmel IN Real Estate

http://www.realestatesearchtoday.com/Indiana/HamiltonCounty/Carmel/Carmel.asp?source=RPS1&s_area=Carmel&s_state=IN&gclid=CNrsqL-RspoCFRINDQodSxwubg

No where on the site does it make mention of the agent or company.

The only place you don't find a link to another site on R.com is on a specific listing page. On the first page of any general search you will find paid advertising - for another agent.

11:13am • #68
587,950 Points 59 Featured Posts Localism Sponsor Outside Blog Hit Router

Thanks Paula Now I am confused.  I want it to be framed vs. unframed. So why isn't Missy's site indexed?

Could having competitors have the right to have Google pick up an address via the IDX boost the agent over Trulia or Zillow?  Won't the listing agent on the property if all can have an IDX indexed on search engines, possibly eend up way down the list after a number of competitors?  Of course it will still say who the listing agent is.

It is NOT about getting the call per se but I agree with Tim on

"It will only be worse when 1000s of other's agents IDX sites are indexed."  

Really we can't have our own IDX (local board rule... )  we have to link to our brokers  site.  Maybe I won't worry my pretty little head over this one anymore.

11:15am • #69

I'm getting sick and tired of NAR's heavy handed tactics. We need a revolt by the members. A new organization that promotes openness, actually wants to help its members succeed, and doesn't charge you over and above your membership fees to do it.

Sometimes I wonder what am I actually getting for my dues. In my market you HAVE to be a member if your broker is. Then once you have paid your NAR dues and local association dues you have to pay additional fees to join the MLS. It almost seems like mob and paying protection money. "Pay us or you can't work here". 

11:22am • #70
159,170 Points 5 Featured Posts Outside Blog

Thanks Paula, unbelievable! I was not referencing Realtor dot com site. I thought you HAD to have your state andbrokerage company in a somewhat obvious area on the site. I follow these damn rules and the org that set them up doesn't!????

11:48am • #71
103,345 Points 2 Featured Posts Outside Blog

Frank and Jodi - I know you weren't referencing R.com, but it was ironic I found one of the sites you were talking about with a link there. You do have to have your brokerage name in any online advertising:

Standard of Practice 12-9

    REALTOR® firm websites shall disclose the firm's name and state(s) of licensure in a reasonable and readily apparent manner.

    Websites of REALTORS® and non-member licensees affiliated with a REALTOR® firm shall disclose the firm's name and that REALTOR®'s or non-member licensee's state(s) of licensure in a reasonable and readily apparent manner. (Adopted 1/07)
11:58am • #72
4 Featured Posts

I have read all the comments and info on agentgenius and everything here and not to sound contrarian but what gives? I mean seriously...what are you people talking about?

We run a website for an agent and have no problem with any of this. Why? because the scraping or indexing of an address is basically meaningless.

Seriously...how many people do you think are actually going to be searching for a specific address? The Seller..maybe??

So what if Google and Trulia and Homegain index the or scrape the listing...are you telling me that's your sole source of promotion? To have these other sites do the work for you?

How about say marketing and promoting the property in a way where people will actually SEE IT!

I could write a blog post about any adress in our area and with a real BASIC backlinking campaign my post would be number one in days! I don't need Google or Trulia to index an address.

I just don't get it ..even Missy said "goal when I list a home is to GET AS MUCH EXPOSURE FOR MY SELLERS AS HUMANLY POSSIBLE."...then go the extra mile and make sure it's seen in the place that matters.

My blog is a PR5 blog and has plenty of strength. If I put up a post about a specific address, did the backlinking, did some other SEO stuff I dare not share but not black hat, the listing I promote will be tops wherever I want it to show up.

So what's the problem here? I just don't get it..it is begining to sound really like a bunch of people who want Google and the rest to do the work so they don't have to.

I went to Paula Henry's Blog...nice...and probably could push an address if there was an actual post...what's the need to have the IDX indexed. Write a post about the same property they issued the ceast and desist for and make that work for you. Then there's no issue!

Before anyone chimes in with the "he's not an agent" mantra..understand we have agents we work for who aren't having any problem with the ruling.

2:01pm • #73
201,330 Points 34 Featured Posts Outside Blog

Paula,  The reason I want to receive the call on my listings is because I'm probably the best one to answer any questions that the buyer might have.  I would assume that anyone doing a Google search on a specific address wants specific information that probably only the listing agent has.

As your example illustrates,  it would be better for my listings to show up on pages that I control vs. pages that other companies and other agents control.  So I would be in favor of not allowing individual listings to be indexed by search engines.  Only allow the individual listing pages that are controlled by the listing agent to be indexed. 

This discussion has brought to my attention that I need to optimize a little better for address specific searches.  I probably should have the address in the title tag and do an activerain post that goes on localism and my outside blog along with my main website. 

3:47pm • #74
4 Featured Posts

Tim...you are exactly correct. This argument is warrantless. If you optimize and maintain a good backlink program for a searchless title tag like a simple property address , you'll have no problem whatsoever.

What might be more of a problem is agents pushing this issue and homeowners seeing it and wondering..."hmmm..this free google indexing is the marketing my agent was talking about? And for that I'm being charged 5 percent??

This argument is for those who have found an extension of the tired game of "out it on the MLS and see what happens". Now it's spew it on the Internet and see what happens...that's not marketing by a long shot...a monkey could do that!

 

4:08pm • #75
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Tim this is who Movoto is http://www.movoto.com/aboutigen.aspx  They plainly say they are NOT a real estate company but work with top agents.

Now you and I both no that top agent means "The agent paying for the leads from their site"

So your listing, my address is driving traffic to this third party vendor, who will sell the lead.

Although I don't agree, it is their business model.

But, the fact of the matter is YOU, Tim Maitski should have the right to syndicate your own listings by address, mls number or what ever you want to do. You have and by you I mean WE, have abdicted our role to third party vendors and they are NOT Realtors and don't have to follow our MLS rules.

Now whether every agent will use their data that way is up to them, but for those of us that want to our hands are tired by an archaic rule and we have given away our listing to R dot c and the other 3rd Party Vendors.

 

4:13pm • #76
548,810 Points 95 Featured Posts Localism Sponsor Outside Blog Hit Router

Barry, I blog all my listings and they do come up on Page 1 from my activerain blog, my outside AR blog and my outside, outside blog .Example click here.

We are just advocating that Realtors those of us who market the listing should have the same ability as third party vendors do on indexing from our IDX's.

On thing I'd like to point out that I also pointed out on AG, where are the third party vendors. NOT ONE OF THEM has commented!

Answer that one, why are they quiet on this issue all across the blogosphere.

I'd love to hear your thoughts on that one.

4:26pm • #77
4 Featured Posts

I think they are quiet..except from the guy from REW becasue it's a non-issue to them. I won't mention who I spoke to (we may do an interview) and they feel, sort of like I do..that it's a non-issue being stirred up by some agents who can't compete. Funny that you and Jay who actually GET it seem to be having more of an issue than those who don't. Missy you proved my point exactly. With your SEO efforts and social media efforts you are protected and compete well with the big boys.

I find that the spirit of competition wins out. It's easy for some realtors to bitch and moan and whine about trulia, and zillow, and homegain, and google...becasue they CAN'T compete! The sooner the herd is thinned by these clingons the better.

Obviously you are well entrenched and become more entrenched easy day with your efforts/ The rest will fall by the wayside becasue of their continued ignorance, lack of experience and incompetence. Do I feel sorry for them? Absolutely not! I spend thousands of dollars every month, and countless hours solidifying our position. So while I am busting my hump and while you are busting yours what I find unfair is these dinosaurs who can't compete whining and complaining.

You know as well as I do that indexing from the IDX is meaningless..what's the real story here? You know as well as I do that NO ONE searches exact property addresses and you and I know how to determine that..so what's the real story...it's obvious that lazy agents find indexing the IDX to be some form of marketing..which it's not..it's chimpmuse!

Prove me wrong!

By the way..this is Brett.

5:15pm • #78
103,345 Points 2 Featured Posts Outside Blog

Tim - You should show up #1 and still, that is not the point. Without the ability for REALTORS to index listings as anyone else can, we give the data to anyone with a [real estate] site the ability to take away the data we have worked for.

The argument is whether we are able to avoid misappropriation of the data by having it indexed.I believe we have a greater interest in doing so.

5:45pm • #79
4 Featured Posts

Missy..I forgot...innearly 300 comments on AG and 80 or so hear...until I brought up the prospect of blogging it yourself..NO ONE mentioned it! Yet as soon as I did..you underscored my comments COMPLETELY. Yes..you get it! You are involved and are tops in your market and you know how to take on the big boys.

To prove my point, I had the agent we are working with pick ANY property active in the Fort Lauderdale area. I told her to write an article featuring the property and for her to SEO it as we always do but NOT to do any backlinks as of yet.

In just 50 minutes, her blog post rose to number 2, over homegain, trlia, yahoo, google, the newspaper without a single backlink.

1818 SE 10th St Fort Lauderdale, Florida

If I were to place this into an even modest backlink campaign we would EASILY be number 1 in a day or so. We may be number 1 in a day anyway.

Case closed, argument is moot and you might as well save your money on the airplane ticket. This issue is BS and you're championing a cause for the incompetent. You will be fine and so will anyone else who actually knows how to market...

 

6:03pm • #80
103,345 Points 2 Featured Posts Outside Blog

Brett -

You're right, I have not written about my listings on my blog - that will change now. Whether I blog my listings or not doesn't change the issue at hand.

You say those who throw it at the MLS and see what happens will soon be gone. And they should! The spirit of competition does win out, and I am not bitching and moaning about T,Z,H, or any other company. My complaint is agents not having the same rights to index the data and we are the ones who provide the data.

I also have spent 1000's building my presence here in Indianapolis and most people reach my site through some other means, whether it's a subject I have written about or a properly optimized page.

Will having an indexed IDX make ma a better agent, no, but it also does not make me a LAZY AGENT. I simply abhor the fact I can not have the same benefit of company X,Y, or Z, when I am the one providing the data.

6:30pm • #81
4 Featured Posts

@ Paula...you wrote.."Without the ability for REALTORS to index listings as anyone else can, we give the data to anyone with a [real estate] site the ability to take away the data we have worked for...

Not at all true! I just proved that and Missy's comment underscored it. If you work hard and actually use the data to your advantage you can indeed work yourself to a position wherein not only do you have the ability to compete, but you can dominate.

To me..the ability that realtors don't have is quite obvious. That is what people should be championing. The ability to compete is yours and every realtor's opportunity for the taking. It's just not going to be as easy as putting something on the MLs and hoping for the best. Like you said...your "worked" to obtain the listing, why not 'work" to truly market the listing.

SEO is a lot of work but it most assuredly levels the playing field, as I have just illustated. The problem being that many of the big guys have people who know how to do what's necessary while most realtors have no clue.

The game has changed and it's a necessary evolution.

6:31pm • #82
103,345 Points 2 Featured Posts Outside Blog

Brett - In your infinite wisdom, you have proven my point. Robin was able to take this listing to the top of Google, and I have to assume Robin is NOT a REALTOR. In our world - I could not do what Robin has done because I would then be advertising another agents listing, which is what the board said I was doing by indexing the IDX.

Maybe, that's what we need - 10's of thousands of agents leaving NAR to get their attention. The point is not MOOT - you have given me ammunition to take to Washington to prove REALTORS should have the same rights to market as those who are not members of the NAR.

You guys could make so much more headway in the industry if you weren't so quick to judge everyone else incompetent.

7:11pm • #83
103,345 Points 2 Featured Posts Outside Blog

Brett - yes the game has changed and I want the chance to play by the same rules - that's all!

7:14pm • #84
142,766 Points 23 Featured Posts Outside Blog

Barry -

My concern isn't so much over whether or not my IDX feed can be indexed. (and for the record, it's not indexed. I get plenty of "Google Juice" for search terms that will perform MUCH better than a property address or MLS number).

My concern is the clueless boards and associations, including the NAR, that make these ridiculous decisions without fully understanding the implications of them.

Comparing a search engine to a malicious scraper is one of the most asinine things I've ever seen the NAR do.

And if they are this clueless, what is the next bonehead move going to be?

Personally, I'm sick and tired of the NAR telling me how I can and can't run my business.

Any agent that thinks this action doesn't affect them needs to step back a moment. This thing has the potential to explode into yet more restrictive reuls and regs.

 

7:36pm • #85
4 Featured Posts

Paula...you assume wrong. If you had went to the post you would have seen that she is INDEED a Realtor. What you also do not understand is that she did not by any means violate any terms of the IDX. Of course you can advertise another agent's listing. Are you kidding me??? As long as they give permission..which the listing agent most assuredly did.

Secondly..she did not use any of the meta data of the MLS and wrote an editorial piece about the subject property which is COMPLETELY ok to do. You INDEXED another agent's data. Including their neta data which is where you got into trouble. You didn't write a blog post or editorial article about the property using your own words and information garnered from other 3rd party sources. You merely turned on a faucet from your local board's MLS from which others drank from. BIG difference!

The ammunition you seek to bring maybe self-destruction. It actually supports the NAR's casue...but please..by all means..have a fun trip.

Oh..and when you say.."You guys could make so much more headway in the industry if you weren't so quick to judge everyone else incompetent."

What makes you again assume incorrectly that we AREN'T making the headway we desire? Also..one last assumption I have to point out as erroneous.

I don't think "everyone else is incompetent"...above I already applauded Missy for her efforts and I obviously applaud the real estate agents that we work with. However, I'm not at all afraid to point out incompetence when I see it.

Sometimes the truth hurts...heck..isn't that how the weak get strong? We came from nowhere, have 15 blogs ranking highly and very profitable. We have learned from the best and continue learning every day. it amazes me how nobody here or on AG except Tim, realized the answer is in your own hands.

All the pleading in the world won't work. The point is indeed moot. You want to make someone sit up and take notice..you beat them at their own game.

We're already all playing by the same rules, it's just that some of us know how to make them work to our advantage and some..well..some just prefer to watch the game play out and hope for the best.

Fortunately, we're not spectators. Don't like what I ahve to say...think I'm an arrogant SOB..so what..like I have told many here on AR..you're not our market. Fortunately for us there are many who are.

7:48pm • #86
142,766 Points 23 Featured Posts Outside Blog

"We're already all playing by the same rules, it's just that some of us know how to make them work to our advantage..."

Until you wake up one morning and find out some clueless association has changed the rules.

That's where the really scary part of this lies Barry. One board make one phone call to the NAR and the rules change.

THIS particular rule has no affect on me or how I manage my business or internet presence. My concern is what's next? And I have no idea. If an organization is so clueless as to claim search engine indexing is missapproation of data and akin to malicious scraping, that is an organization capable of creating ANY rule out of thin air.

I for one don't want an organization that dictates what I can and can not do to be so utterly clueless.

8:49pm • #87
142,766 Points 23 Featured Posts Outside Blog

Not Barry, Brett. Sorry....

I coulda sworn I used to be abel to edit comments here?

8:52pm • #88
103,345 Points 2 Featured Posts Outside Blog

Brett  -I did go the site and did not see Robin is a REALTOR, so my apologies.   I never said you are an arrogant SOB - what you are talking about and what I am talking about are two different things.

I have already stated the majority of people visting my site come from something I wrote.

My board has stated I can NOT index any MLS data; address, bedrooms, baths, square foot, MLS number, etc on my site about another agents listing. IF I put it on a blog with the same info Robin used, I would be using the MLS data and it would be indexed. Robin can, that's great!

The rule being stated is about whether we, as REALTORS can access the data in the same way without misappropriation. I believe we can, as well as maintaining the integrity of the data. A direct MLS feed has accurate data. Not so everywhere.

I already have a distinct advantage in my area (with or without indexed IDX), and will continue to win the game, I just don't like the game rules changed at the whim of someone's interpretation.

 

8:55pm • #89
2 Featured Posts Localism Sponsor Hit Router

As a fellow Indianapolis Realtor, I have been reading about this in a variety of places.  It reminds me of Blue Laws, things that were "dictated" during a time that might have made sense and then are carried forward when the "times have changed". 

I think a face to face with NAR leadership of some sort will help the situation.  They probably just aren't current enough with the times to understand what scraping and indexing are and aren't, which is scary in and of itself.  Good luck to those of you fighting for all of us later this week.

9:41pm • #90

@ jay..the NAR being clueless is a point you don't ever hav to argue with me. We're on the same side on that...you being worried about where it goes from here is a different animal and yes..I agree...if there is concern about it moving into other areas then I'd agree with you. I have had nothing good to say about the NAR since we started. A more out of touch organization I have never seen. It's all about "scraping" dues! They don't have a problem with that!

Brett Wilson | Real Estate Radio USA
10:12pm • #91
561,687 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

Barry, that is great... and I blog my listings... but there are 40,000 real estate agents in my market.  And most of them have never heard of blogging... so, by default the Zillows and Trulia get to be the only player for the VAST majority of the listings.  They only have to compete with each other.  They are guaranteed a top three spot in a 45,000 person race. 

If I were using an IDX that allowed Google to index, I would be competing with them... and perhaps there would be 50 other agents doing the same thing.  That would be a level playing field.

10:37pm • #92
4 Featured Posts

Lane..it's Brett not Barry...

Who cares that there are 40,000 agents in your market who have'nt heard of blogging!!!! It's called competition. If they can't compete they should'nt be in the business! Why do so many real estate agents have this "we're all in this together" BS!!!!

Zillow, Trulia, Homegain don;t get to the top by default...they worked VERY hard and spent considerable money to get where they are. That's not a default play...that's business.

So if the hamburger stand on the corner can't compete with McDonald's we should stop McDonald's? If your local hardware store can't compete with Home Depot it's home depot's fault?

Bottom line..the landscape has changed and a very much needed thinning of the ranks is needed. The strong will obviously survive. That we can be sure of...but if I am reading you right...that you are feeling bad for the little guy who hasn't even had enough since to learn how to blog..I say screw-em!

I work WAY too hard to get ahead to worry about some slacker agent who can't compete. My Gosh...what is going on in this Country! We are in business for one reason and one reason only and that is to make money. I look at everyone in our market as competition. It's our job to BEAT our competition not look out for their better good.

And no..the Zillows, Trulia etc.. are NOT guaranteed a top 3 position..I just proved that..see the comment above! Seriously, things need to be shaken up and unfortunately many real estate agents will have to find another way to make a living. The business is evolving. We have been talking about it for a year and every day we see more and more of it being realized.

Will there be a need for agents in the future? yes...but those agents will be the ones who survive the evolution and come out on the other side. If it were'nt for said evolution how can we even be able to compete with the big real estate agencies never mind the Zillow's of the world. We KILL almost every agent in our area and every day we work to destroy those who can not keep up so that they will NEVER be able to recover and catch up.

Why..because we're in it to win it. Maybe it's my sports intensive upbringing but I do not look to enable my competition, I seek to beat them.

It's the American way. We spend thousands of dollars each month improving ourselves to distance from our compeition...I just don't understand when some of you write that you feel sorry for them.

They are the fat kids who can't cut it. Those kids get axed from the team and NO..everyone doesn't get a trophy!

11:33pm • #93
MAY
11
244,782 Points 1 Featured Post Localism Sponsor Outside Blog Hit Router

My new site isnt framed it hasnt launched yet but we get our data from our state and it's phased into a text file that we can then upload to our site. Does Michigan not have that ability. Now it took a programer a while ot design and fit but it can be done.

8:03am • #94
561,687 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

Brett - Talk about missing the point... 

So if the hamburger stand on the corner can't compete with McDonald's we should stop McDonald's? If your local hardware store can't compete with Home Depot it's home depot's fault?

The point is that the competition can do something that I am not allowed to do... index listings from the MLS.  They can index EVERY SINGLE LISTING from an IDX.  I am not allowed according to that rule. 

Now, what if my hardware store was only allowed to advertise hammers... but not nails or screws or screwdrivers.  What if my hamburger stand couldn't advertise that they used a bun... just had to show bare patties.  In effect, this creates an unlevel playing field.  For ME... I don't care about the rest of the 40,000 agents in Atlanta. 

The only reason they are relevant is that is every agent in the market blogged about every listing they had, they would cut some power from Trullowgaintor.  This would make it easier for me to oust them from the top...  But, since they get to index ALL of the listings, and I only get to index for my own, they get to have a higher authority and be seen as more important by the Search Engines... because they have 80,000 listings v. me having a handful. 

It isn't about everybody getting a trophy, and everybody getting to play.  It is about one player (or a small group) having an advantage. 

Now, in reality there are only a handful of agents in any given market that would even bother to deploy an IDX that allows indexing every property.  But, those agents could have a distinct advantage in their market... and that advantage might even dent the national players. 

But, let's look at the deeper issue.  If Google is a 'scaper site' and the goal is to prevent them from scraping the listing information, why is it ok when it is done by Trulia, Zillow, Homegain or Realtor.c?  What makes it ok happening from them, but evil if I do it?

8:56pm • #95

Hey Lane...I already proved my point above. This is a tired and lame issue. No one searches property addresses and even if they did I could beat trulia, zillow..etc...anytime I wanted to.

Have a great day.

Brett Wilson | Real Estate Radio USA
9:10pm • #96
MAY
12
561,687 Points 34 Featured Posts Localism Sponsor Outside Blog Hit Router

Brett... You didn't prove anything and just because you say you did doesn't make it so...  Anyone can read and decide on their own who won. 

And, people DO search addresses.  They see a house for sale and Google the address to see what they can find.  I guess since you don't actually sell real estate as an agent, you might not know that.  You experience, though much as a buyer and seller is pretty limited in dealing with other buyers and sellers...

11:40pm • #97
MAY
13

Lane,

I did not "say" anything. I showed clear and convincing support with the screen shot. Here's the rub and you wrote it...

"They see a house for sale and Google the address to see what they can find"....if an agent knew how to SEO their own post, if some Buyer did search it then they would find their article...just as I SHOWED above.

Problem being most agents don't have blogs and many of those who do don't know SEO and have little if any strength to beat the Zillow, Trulia's etc....fortunately for us...ours doesn't have that problem.

If you had read my comment above you would have seen that the lame mantra of "you're not an agent" doesn't apply. We manage the blog of a very successful agent and she's killing it.

WE DO BUY AND SELL REAL ESTATE (why do I have to keep telling you that? Maybe it makes you feel better but it isn't true. Her blog generates serious business and is in he top 5 for most relative terms.

Which is what people actually search. There is no measurable data ANYWHERE that says people search for addresses. Show me the data. The only one who is talking is you..I offer very conlusive data.

Prove to me if you feel otherwise that any address gets any measurable traffic. I know how to check..do you?

And no..I'm not talking about the 2 or 3 lookie-loos. If one is trying to make a living on 2 or 3 people searching an address, tey're in the wrong business.

The blogs we manage get thousands of visitors per day and they are from BUYERS around the world. We know how to SEO it to ensure continued visitation and registration.

I'm not looking to "WIN" anything. By now you know we care less about favor from the AR group, however there are some here who read and actually like to see reality. And it is for those that I comment here.

So go ahead..show me any address in your area that has measurable traction based upon search volume. I challenge you to show otherwise.

Soyou don't have to talk...SHOW me and the others that I'm wrong. We both know you can't so I don't expect much.

Brett Wilson | Real Estate Radio USA
8:18am • #98
MAY
16
112,577 Points 5 Featured Posts Outside Blog

Actually, it's the sellers that should be pissed off, first of all. It's their home, their address, their property, and some scraper . . . uses a property owners' home that's listed through a licensed brokerage . . . OMIGOSH.  Thankfully, I don't do listings, or this would really tick me off too!

Then, the buyers (my clients) get annoyed when they can't pull the listing of THEIR new home off.  It's posted on every Tom, Dick and Harry's site and the listing agents that didn't put it there can't take it off.

Everyone wants to play Realtor(r) don't they? 

 

8:12pm • #99

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Missy Caulk-Ann Arbor- Realtor(R)- Ann Arbor Real Estate

Ann Arbor, MI

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Keller Williams-Ann Arbor

Address: Ann Arbor, Saline, Dexter, Chelsea, Milan, Whitmore Lake, Ypsilanti, Manchester, Washtenaw County, Ann Arbor, MI, 48104

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