The world of tech is buzzing from today's big news that Facebook, the sixth most trafficked site on the internet is opening it's API and transforming itself from merely a social network into a technology platform on which anyone can build applications for social computing.
Facebook is growing rapidly right now. They already have 24 million members and growing at about 150,000 per day and the fastest growing demographic is the 25 and up age group. Active users have doubled since Facebook expanded registration in Sept 2006.
Supposedly, anyone will have access to Facebook's so-called "markup language," which is
intended to be usable even by those with basic programming skills. Not only am I excited to see what companies like
Trulia,
Zillow &
Move end up developing for this platform, I'm also itching to see what I'll be able to build myself.
So, what does this mean for real estate professionals? I see it as just another social media tool for us to add to our online arsenal. Not only do we have our own websites and blogs (or a combination of both), we also have
ActiveRain,
Trulia voices,
Zillow,
del.icio.us,
Twitter (
see my earlier post) and now the new Facebook platform.
Social networking is becoming a full time job onto itself; I say this because it pretty much is for me. I spend a majority of my work day using these tools in order to build our network and identify the nodes within that network that our team can provide value to in order to get paid.
I realize that others may not have the amount of time to dedicate to these tools as I do, but here's a few things that you can do.
- Sign up on Facebook and build a profile.
- Join our ActiveRain group on Facebook.
- Start building your network.
- Share your experiences as you go.
In the meantime, here are some helpful resources & additional reading:
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