Outside of Facebook F8The world of tech is buzzing from today's big news that Facebook, the sixth most trafficked site on the internet is opening it's API and transforming itself from merely a social network into a technology platform on which anyone can build applications for social computing.

Facebook is growing rapidly right now.  They already have 24 million members and growing at about 150,000 per day and the fastest growing demographic is the 25 and up age group.  Active users have doubled since Facebook expanded registration in Sept 2006.  

Supposedly, anyone will have access to Facebook's so-called "markup language," which is intended to be usable even by those with basic programming skills.  Not only am I excited to see what companies like Trulia, Zillow & Move end up developing for this platform, I'm also itching to see what I'll be able to build myself.
 
So, what does this mean for real estate professionals?  I see it as just another social media tool for us to add to our online arsenal.  Not only do we have our own websites and blogs (or a combination of both), we also have ActiveRain, Trulia voices, Zillow, del.icio.us, Twitter (see my earlier post) and now the new Facebook platform.  
 
Social networking is becoming a full time job onto itself; I say this because it pretty much is for me.  I spend a majority of my work day using these tools in order to build our network and identify the nodes within that network that our team can provide value to in order to get paid.
 
I realize that others may not have the amount of time to dedicate to these tools as I do, but here's a few things that you can do.
 
  1. Sign up on Facebook and build a profile.
  2. Join our ActiveRain group on Facebook.
  3. Start building your network.
  4. Share your experiences as you go. 
 
In the meantime, here are some helpful resources & additional reading:
 
 
 
 
 
 
Post is included in group: Facebook

19 Comments on It's Time to Start Paying Serious Attention to Facebook

MAY
25
2007
407,030 Points 18 Featured Posts Outside Blog Attended Rain Camp
Hey Andy I joined yesterday but don't know what to do now? Any advice?
2:55am • #1
2 Featured Posts

Hi Cyndee- I sent you a friend request.  Add me. 

Go to the f8 page and click on edit next to the applications on the left hand sidebar and start adding a few.

When you get a chance, upload a photo and add to your profile.

Tinker around, explore, and leave a comment here if you have an a-ha moment to share. 

 
3:04am • #2
8 Featured Posts
Myspace is already pretty big for real estate.  Not a surprise to me that facebook would be next!!
3:16am • #3
42 Featured Posts

Andy

I'm glad you shared this info.  I've been meaning to look over Facebook and now have a solid reminder.  Thanks. 
5:05am • #4
2 Featured Posts
Ed- My pleasure.  Trust me, geeks were up late into last night playing around with the new toys.  This will be a fun one to watch and participate in as it unfolds.
9:50am • #5
Has anybody had any experiences with wannanetwork.com?  effective??
1:38pm • #6
2 Featured Posts

Kaushik- I have a lot of friends on facebook that wouldn't be caught dead on Myspace.  There's an aura of legitimacy that facebook carries that myspace just doesn't have.

Paul- Wannanetwork?  I've never heard of it.  I might check it out, but honestly it's probably between 17-18th on my list.  I've got enough on my plate networking around here.

1:51pm • #7
MAY
28
2007

Hi Andy

thanks for starting a group
2:30pm • #8
2 Featured Posts

MaryAnn- No problem.  Glad to have you on board.

 
4:38pm • #9
JUN
17
2007
111,691 Points 23 Featured Posts
Andy, thanks for the mention.  Facebook has now sourced two investor clients for me.  Definately worthwhile to do some prospecting there.
9:31pm • #10
JUN
19
2007
Man has facebook ever picked up steam! I generally try to avoid social networking siter....er....heh
12:37pm • #11
JUN
20
2007
283,378 Points 75 Featured Posts Outside Blog Called Shot Master

Hi Andy, great idea to have the AR group on Facebook, definitely a good place to be these days. See you there...

the art of marketing you
11:29am • #12
2 Featured Posts

Rich- No problem.  Thanks for the great articles.

Christian- haha.  good one.

Marti- Thanks.  Glad to have you aboard.

4:46pm • #13
JUN
24
2007
410,411 Points 17 Featured Posts Outside Blog

Andy: Wow! More and more information. Saw a mention of FaceBook on Jeff Turner's blog the other day. Guess I'd better check into that too. Are there ever enough hours in the day? Thanks so much for the post. Bookmarked and rated 5!

Glitter Graphics
5:53pm • #14
JUL
03
2007
238,674 Points 7 Featured Posts Outside Blog
i wonder what ever happened to friendster? it was all the rage 5 years ago!
11:27pm • #15
JUL
04
2007
118,156 Points 14 Featured Posts
Yeah, I bit the bullet and joined Facebook. There are really too many of them to keep up with. There needs to be a cool Web 2.0 website that allows you to manage all your social network sites from one location. Man that would be nice!
1:32am • #16
209,447 Points 1 Featured Post Outside Blog
These are some great links to posts that provide great ideas on how to tie all of this together.  There are so many of these social networks I am beginning to wonder how I can keep up with all of it.
9:51am • #17
OCT
11
2007
1 Featured Post
Hey Andy. I have been getting tons of hits from my face book work. I hope you have been seeing the same.
9:41pm • #18
NOV
26
2008
619,969 Points 8 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I think its funny looking at this article in terms of how popular facebook is now and the relevance it has in culture now. 
6:57am • #19


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Andy Kaufman, East Bay Sales & Investments

Berkeley, CA

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Better Homes & Gardens Mason McDuffie Real Estate

Address: 2095 Rose St. #100, Berkeley, CA, 94709

Cell Phone: (415) 269-1034

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