Success in Real Estate is largely due to who you know.

The more Whos, the more opportunity you create for yourself.

Creating a database of regular contacts has always been a sound strategy for real estate marketing.
Mailing Lists 
Rolodex 
Walking Farm 
Past Clients
Friends/Family
Business Contacts 
Email Database 
Blog Feed Subscribers 
Facebook Friends 
Twitter Followers... and now the Hashtag: #

Why follow Hashtags instead of just keywords on Twitter?

Hashtag 101: When Twittering, by adding the # in front of a term (like this: #conan) it automatically groups your post with any other post that included the same #term.  This term ‘group’ can be found by using http://search.twitter.com and searching for the #term.

The use of a Hashtag signifies that you are intending to group your updates to that specific term. 

For Example: You may Twitter a phrase like “on fire in Santa Barbara” that could have many contextual meanings, whereas using the Hashtag #sbfire makes it clear as to what conversation you are contributing.

Although a search for “Santa Barbara Fire” may yield more results, and therefore arguably be a better way to find out information about the fire, it is the intention of those using the Hashtag that I am interested in leveraging.  Users of the Hashtag are looking to be grouped together on purpose: they want to hold a conversation as a group. 

Want to follow the absolute latest group chatter on the Manny Ramirez bust? #manny 
Updates on the aporkalypse? #swineflu

Participating with Hashtags on Twitter.

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