Our weekend web 2.0 wrap-up for today is very exciting for me. I encourage my coaching clients to embrace a form of “Hybrid” marketing utilizing online and offline marketing strategies, and I came across a great tool this weekend to help you do that.
ReadWriteWeb wrote a post about Identify, a Firefox plugin that quickly and easily lets you take the online profile of a current or potential client on one site, and find their social profiles on many others. This is a great way to learn more about new clients that you’ll be working with - as you learn more about them online, you can connect with them quicker in person, and possibly have a jump on their personality type, likes and dislikes, etc.
It’s also a handy tool to deepen current client connections. If you find a current or past client on a site, but it’s obvious they’re not very active on it, you can use Identify to find another social network they might be more active on, and connect with them where they prefer to spend their time.
Finally, it’s a helpful tool to see what kind of information is out there about you. Don’t forget that many potential clients will Google your name before they ever meet with you, and now is the time to remove any potentially embarassing or damaging information - before they ever start looking.
This is a plugin for Firefox, so if you’re an Internet Explorer user, you won’t be able to use it. Why not think about switching? Firefox offers lots of great plugins that can really improve your internet experience.
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