Ugly Yellow Signs are just that: Big yellow signs, usually written in magic marker. In a world with thousands of highly polished ad messages, these signs get noticed because they aren't polished. They are ugly, yellow, and hard to ignore. See my lovely example:

The Ugly Yellow Sign gets people interested with a simple headline such as "Buy This Home - NO MONEY DOWN. (888) 555-8888 ext. 500" or "Must Sell - Call for Recorded Info: (888) 555-9999".

Once the potential buyer calls the toll-free #, their information is captured either by caller-id or through asking for their info to be left as a voice mail message.

Some of those that use the caller-id method have a small message on the yellow sign with a disclaimer stating that those who call give permission for follow up calls. An easy way to make sure you're in the clear for the do-not-call list.
The Ugly Yellow Signs attract people who were interested enough in your headline to call. If they called, odds are they are interested in purchasing a new home soon. One of the tricks of these leads is to call them back quickly. When calling these leads, you'll definately see a difference between calling same day vs. even one or two days later.

Your Ugly Yellow Sign, paired with a good call capture system or text messaging service like Bouncepad, could drastically increase your book of business.

This signage is what you might call "unconventional", but it really makes the phone ring!
Click here for a quick testimonial video from someone at the By Referral Only main event seminar.