I'll assume you're already sold on Twitter but here's some tips to help step up your game.
Twitter makes it really easy to customize your profile with your company logo and an image of yourself-so take advantage of that! It just takes a few seconds and it will mean a world of difference in getting prospective customers to click "follow."
It's fun to have a big audience and befriend agents across the country, but don't forget the purpose of your marketing. Your goal is to sell more homes so it does not really matter if Ted in England is following you, unless of course he has friends in your area. Do local searches to begin the conversation with other real estate professionals and consumers.
Do Some Automation
Many real estate agents hesitate to get involved with social networking because it can all become overwhelming. I know the feeling! The nice thing about Twitter is all the applications that you can use to automate certain functions. EasyTweets alerts you any time someone uses one of your target keywords. For instance, it would send you an email when someone says "I'm buying a home in Kansas City. Know any agents?" Boom, you're in! Some other great tools to look into are TweetBacks, TwitterFon, and Twitterfeed.
Keep the User in Mind
It's tempting to stuff your feed constantly with keyword heavy tweets and follow everybody under the sun, hoping they will follow you back. Like any marketing tactic, don't forget about the real goal and what effect your actions will have on your prospective customers.
Hopefully this post will encourage you to join Twitter if you haven't already or take it to the next level if you're already tweeting.
Thank you kindly,
Lee Forbes CRS, GRI, ABR, E-Pro
RE/MAX Alliance Group
"We Make Real Estate Easy"
Visit our website GulfsideLand.com for FREE info:
· Mortgage Calculator
· Articles & Advice for Homebuyers & Homesellers
· Search the Mid Florida Regional Multiple Listing Service
Awarded "Young Professional of the Year" by the Manatee Association of Realtors!