If your listings still aren't on Zillow, there is now another reason they should be: mobile.
Two weeks ago Zillow release an iPhone application, and boy was it popular.
#1 Real Estate app
#1 free app in the Lifestyle category
#12 Top Free App
Over 300,000 downloads!
Now you may be thinking, but I don't have an iPhone, so this doesn't affect me. While you don't have an iPhone (still a blackberry user myself), guess what, millions of people who are buying and selling do. And at least 300,000 are interested in real estate, otherwise they wouldn't have download the application. When you list on Zillow, not only are your listings there for the 8.5 million people that visit the site each month, but now they can be accessed on-the-go as well. All of your contact information is right on your listings as well.
Imagine this: a women walking around her neighborhood, iPhone in hand. With the Zillow app, she can see an estimation of what each house is worth as she walks by. Then she comes to one of your listings. It is on Zillow, so she immediately has access all of the homes details, including price, description and multiple photos. After seeing all of this data, she pushes a button and can places a call to you, the listing agent. How qualified would that woman be?
Zillow is the number one most downloaded real estate app in the iTunes store. If you listings aren't on Zillow you are missing out on a big exposure opportunity. If they are on Zillow, you now have a mobile component to add to your listing presentation for your Sellers and yet another avenue to reach Buyers.
Find out more about posting your listings on Zillow by watching this short video.
And here is another video, if you would like to learn more about the iPhone app and its capabilities.
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Sara, my company, ERA has an automatic feed for our listings. But they use a company email address that is not mine. Is there a way to override this and claim the listing as mine?
Virginia- This easiest thing to do would probably be to beat the ERA feed to the site, meaning when you get the listing, immediately post it on Zillow. The feed usually runs at night. Another thing you can do, which isn't quite as immediate, is: log on to Zillow, go to the listing in question, near the contact info click on the gray flag, select 'dispute listing agent', and obvious describe the situation.
Please know that Zillow ties a profile and a listing together via the email address. If those don't match, then we think it is two different agents. So keep that in mind when setting up your profile and claiming your listings.
One more point- when you do claim your listings, you are then responsible for any updates (price changes, pending, sold, etc) - the feed won't automatically do this for you.
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Hey Sarah, That video was pretty neat. I'm thinking even some of the techno scared realtors in my office could understand that one! thanks.