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In Part One of the Series I discuss the need to 'Ditch the term GREEN' - It's confusing. People don't understand it anymore because everything is 'GREEN'
Reading through the comments of my post it is evident why we need to, as fast as possible, get rid of the word.
It means something different to everyone
It brings on Anger to some in light of recent and absurd Government spending
Many people assume that it just means it costs more money
We could go on and on. But this is about noting the Obstacles and by the end of the Series, hopefully having an answer to overcome and move forward.
While much can get lost in the written word I am actually embedding a video below to help explain what I am about to say here. But if you want the cliff notes version, keep reading.
Overall as a society we are more open to Sustainable Ways. We are more open to buying something that is better for the Environment and for ourselves as well. However, the Basic Ways that people purchase a product, any product, have not changed.
We still as consumers weigh our options. Cost vs. Benefit - What's in it for me - Can I afford it?
In Houston, we have a lower than normal Median Price Range for the Nation. This is one of the largest obstacles to overcome. While we all may love to have Solar Panels, Rainwater Capture System, GeoThermal or whatever. Many and probably the Majority, simply can't afford it.
Second, Well- It's that word Green again. We need to get back to basics and explain 'Green' homes in a way that makes sense. Do we use 'Green' Flooring for a Healthy Home or do we maybe use a Wood or Tile that promotes less accumulation of dust and allergens for a more comfortable home to those with Allergies and Asthma? The two statements are very different.
Third, building inventory homes is a Business that sells a product. We need to remember that if we are using a checklist for a Green Building Program, checking off points to make the home Green - That Green means something different to everyone. While one may consider putting an additional $5000 in to Mechanical Equipment, the buyer of the home may want a Healthier Home. And Vice Versa.
I think from a Sales perspective we need to get back to the Discovery stage of things. What do people want?
Ok, for a more in depth (much more in depth) version of what I am trying to say here watch the power point presentation below. It has graphs, Houston Economic information and everything. Oh, and it also explains why I feel that nearly every single homebuyer wants Green Features in one way or another.
Disclaimer: ActiveRain Corp. does not necessarily endorse the real estate agents, loan officers and brokers listed on this site. These real estate profiles, blogs and blog entries are provided here as a courtesy to our visitors to help them make an informed decision when buying or selling a house. ActiveRain Corp. takes no responsibility for the content in these profiles, that are written by the members of this community.