At Ticor Title in the Northwest, we've been talking with our community about "bringing the conversation to the web" every day for some time now. And every day new free stuff shows up as vehicles for the conversation. Well, Tumblr has taken this quite literally with it's new "call in audio" feature!

Basically, Tumblr's new call in audio thing allows you to automatically post a voice note to your Tumblr site. I tried it out today and it worked perfectly. This would be a great feature for a real estate agent to use for promoting a listing or getting a live audio testimonial from satisfied customers. I suppose you could get as creative as you like with it. (Tumblr is a super simple and free way to blog - here's an explanation of tumblr).

The cool thing with the call in audio feature is that once it's set up, it's as easy as dialing a phone number and leaving a voicemail. Tumblr takes care of recording the audio and posting it to your tumblr blog. That's easy! And easy is good.

Here's how to set it up.

Log into your tumblr account
Click on the Goodies link
Scroll down to the bottom of the page and find where it says "call in audio"
Then put in the phone number that you will call in from and hit save.
It was easy enough that I could maintain my philosophy of not reading directions to set it up.

To use it all you have to do is call 1-866-584-6757 and start recording.

I tried it today. Check it out here. Tumblr "call in audio" recording. The echo that you may notice is because my office has a big echo. It's not a reflection of tumblr's recording quality.

Enjoy!
Matt Sweet
Ticor Title - IT Marketing / Technology Integration