Recently in my office an initiative started to create an internal "HOT LIST" of properties.  A property to be worthy of the hot list has to meet a couple of criteria:

• Priced to Sell compared to Relative Properties
• Something Unique, Special, Remarkable that Sets this property Apart from the Crowd
• A property that "YOU" would buy if you were in the market for this type of apartment

The hot list would be circulated between agents and we would see some potential deals for our customers.  I think this idea was great.  I recently heard the quote, "You Sell what you See."  We all have customers that pass on properties for certain reasons, but throughout the process of showing a property or during a negotiation you see what a property could trade for.  You see that somebody could get a really terrific deal. 

One of the iron clad rules of the hot list was that the property cant be one of your own listings that you've been trying to sell for the past 10 months with no avail.  You can't exchange in a "I'll rub your back you rub mine" exercise of agreeing to recommend the listing of the person you sit next to in the office and vice versa.  We all know when we see an overpriced listing!

I look forward to seeing this week's hot list.  There are a lot of super creative, very smart, productive agents in my office and I'm sure they come across some interesting apartments in their daily routines.  I am hoping some of these properties fit the bill for what my customers are looking for.

If you would like to receive the Hot List just to see what properties are being recommended contact me today (917)837-8869 and I will put you on the list.