Do you believe in providing top notch customer service to your real estate clients? Do you achieve the highest levels of satisfaction from them if you survey them after the business transaction whether informally or formally?
Think aboout these two things:
What Adoration Of Your Client Should And Shouldn't Look Like.
I speak of "adoring" your customer because if they are to be delighted with your service they need to be viewed one way and not the other.
First off what adoring your client SHOULD NOT look like. They always say get the dollar signs out of your eyes. It's a million dollar listing. Woo Hoo. We finally get to stop eating macaroni and cheese this month.
A client is not to be looked at as your meal ticket. Should you have focus in your business? Certainly.
But it doesn't mean you discriminate only on those sellers or buyers that you care to help. You can't help them all of course but when a person sits across the desk from you and you hear the word "rental", stop thinking of sneaking out the back door.
People are people and they all deserve our very best. We just have to match them up to the right resources to help them.
Likewise if it is a huge commission potential and the selller or buyer is listing or searching 60 miles away, maybe the pure hassle of the transaction may make it not worth our time despite the larger commission.
Second, what adoring your client should look like.
ALL who come across your path with you taking your professional skills to help them (real estate, lending, appraising, inspecting, Staging, etc.) need for you to have love in you heart for them.
No, not lust or romantic involvement, but genuine caring for their best interest. Despite whatever the end result commission will be. People believe it or not are looking for this caring, for what is important to them, and many working professionals don't get this concept at all.
The right kind of adoration of your client looks like this little smiley here. Is the world full of roses and smileys in getting properties bought and sold and closed and funded and staged? Absolutely not. But those of us in a people business need to use our serving hearts to educate, nurture, and move people forward to meet their real estate goals.
They say the best salespeople love their clients. With compassion towards others needs you will never lack for people coming back to you.
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