During the #rebcclt video session, one of the things we talked about was using property videos, and syndicating them to a wide range of networks.  The primary reason discussed was that it would be seen by the maximum number of potential buyers for the property... but we DID talk about the other reason... the cooler reason. 

SEO...

That's right.  Search Engine Optimized agents utilize video (along with something else I'll mention in a moment...) in order to boost their site rankings.  The videos are very good at delivering 'spiders' to a destination of the agent's choosing... 

And they aren't all.  So are social media profiles.  Because in the videos and on the profiles, you are allowed to link back to your website (or the site of your choosing).  Many agents waste some of these opportunities by linking the videos to things like the property listing on Realtor.com. 

In many cases, these are 'do-follow links' that pass along a little SEO power.  And they can pass that power to your website... or property websites... or your blog. And most of them are convenient 'one-way' links.

Now, there could be some argument about strategies, but I would say that in the case of videos the thing to do would be to set up a property website and then point the video to that property site... and point the property site back to your website or blog.  If you aren't setting up a property site, then at least deep-link the videos to the page or post specifically about the property in the video.

With the profile links, I think that sending most of them to the site would be the best strategy, but sending them to specific places is still possible.  For example, with a blog you could send them to all posts tagged with a spcific term.  This would be a way to create a dynamic landing page based on the content already on your blog. 

You can get pretty creative here...

I know that I am rolling over some ideas...  I'll be writing about them soon!

BTW, here is a good way to knock out fifty-two birds with one stone.  And while you are at it, hit ten more.  The first link will give you a list of social networks and you can check the availability of a specific name.  The second is TubeMogul.  This site can load your video up to ten different sites more efficiently.