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Caryn, I also use ping but sparingly. If people think you are just advertising on facebook or twitter, they will object. My understanding of social networking is that I need to be out there connecting with people. Very few people want to talk, or hear, about real estate all the time. So I join in discussions about dogs, weather, music, politics, art, food, or whatever conversation is going on that appeals to me. Same with flickr, picasa, and brightkite. Over time, people will wee that I am a real person and not just another real estate agent who wants to sell them something.