Got a great question from a reader yesterday!
NH writes:
Dear Jennifer,
What do you do when your spouse doesn't get the SWS* [Sell with Soul] concept? My husband is a born salesman if you know what I mean. He has no problem striking up a conversation with anyone, in fact I get some leads from him because he isn't ashamed to brag about me and refer me. I feel blessed to have someone who believes in me so much and supports my career. But we have now had two heated discussions because I was explaining the SWS concept and why I thought it was the perfect thing for my personality (which is the total opposite from his) and he started "coaching" me on how to get out there and to face things that scare me; cold calling, door knocking, etc. He said, "Everything can't be all fun and there are things in every one's job that they don't like. You can't always take the easy route" (when it comes to lead generation).
You probably know how I was feeling. I'm not sure what to say anymore because every time we discuss it, someone ends up getting hurt. Has anyone else had this problem, if not with someone close to them, maybe a team leader, broker, or fellow agent?
NH"
Oh, yeah, NH, I SO feel your pain! I've dealt with this all my life, although not as much anymore because I can throw the "I wrote a book about it!" card around. The thing is, extroverts often really don't understand us - they just think we're wussing out when we refuse to do things that make us uncomfortable. I've had my share of knock-down, drag-out fights myself over my more reserved personality, and, like yours, they always end badly.
Here's an article I wrote on the subject - Stop Trying to CURE us!. Here's another "I'm a Reluctant Salesperson". And another. "Introverts, Stay IN Your Comfort Zone"
I believe that a large percentage of the real estate failures (that is, agents who enter the business and then quit) are due to the cookie-cutter training that insists there's only one path to success, regardless of one's personality. That simply ain't true. Once a salesperson (regardless of his or her product) acknowledges, accepts and even celebrates his natural God-given talents and interests, he can blossom doing things HIS way.
But force him to do it THEIR way and he'll almost certainly fail. It's not a matter of being stubborn or stupid or lazy or wussy. We introverts just have a different perspective on the world and the people in it. It's not better, it's not inferior; it's just different.
NH - I'll chat with you more about this offline, but thanks for the Monday morning blog material!
Any fellow Introverts (or Extroverts married to Introverts) have any tips for us? (Other than "suck it up" - we've heard that one before!)
* When I advise agents to "Sell with Soul" it simply means (among other things) that they should stay true to who they are, whether they are introverts, extroverts or something in the middle. But many introverts equate SWS to introversion because the SWS philosophy is one of the few that acknowledges the fact that introverts can be successful selling real estate. However, to clarify, you don't have to be an introvert to Sell with Soul!!!!
p.s. I have a special newsletter just for introverts - you can register for it here: http://www.sellwithsoul.com/r_prospect.html
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