I have had my own real estate website for over 7 years and was the first to have IDX technology in Idaho. I thought I was pretty cool back then and though "I had arrived" because buyers could find me on the web and search all he properties in my local MLS. So I stuck up a site, added the IDX technology and away I go.
Fact of the matter is this is only one piece of the puzzle. How do I assure people will find my website and continue finding it and continue using my IDX technology? How do I follow-up with these leads and convert them 3,6 or 12 months down the road?
Broker Agent News just sent me a story of yet another Realtor that is having a banner year when most Realtors are so concerned about the doom and gloom news that it has affected their production. I have been investigating lead generation systems the past several months and have found there is a small percentage of Realtors that have built incredible turn-key Internet systems that continue to churn out business for these innovative Realtors with impressive numbers.
These systems have these 3 things in Common:
- All have attractive consumer oriented sites (It's all about the consumer)
- A system in place to draw leads to these sites
- Systems in place to follow-up and convert leads
The author encourages all of us to go to this site: Can You Find Me ? All you do is inter your information including your URL and the system will tell you if consumers are finding you or not. If consumers are not finding your site in high numbers you need to seriously look at a different system.
Eugene Oregon Realtor Mark Nored has built a powerful lead generation site which is defying logic and creating a lot of Internet traffic in a market where others are struggling. Find out why Broker Agent News found it important to print Marks Story and share with you and I.
Keep in mind the California Association of Realtors® reported: "92% of Internet buyers found their home on a website. 66% of Internet buyers found their agent through a search engine. We can all build a Realtor website or we can all build a "Lead Generation Machine".
Comments(18)