Technologists and marketers agree that the best way to convert site visitors is to give them EXACTLY what they want as soon as they show up on your website. And for years, the technologically astute and companies with budgets for this sort of thing have built Landing Pages optimized for particular consumers to deliver the information that they desire, right there on the front page.
But us little guys or those that couldn't design their own pages were locked out.
However, lurking in the capability... largely unnoticed... of WordPress has been that of making customized landing pages. Dozens. More than dozens.
Now, I will throw out a caveat that it doesn't work the same for all themes. But, most themes DO have the capability to make these pages without altering the basic delivery of the content. The themes that are going to be the most difficult to use this way are 'magazine' themes. Because of the way they arrange their front page content, the posts may just appear as a boring list. That can also happen with some other themes.
What is the trick, you ask?
Tags & Categories. Yep. The first step is to maintain tags or categories for the content you want to present. If you want to have a series of posts presented together, tag or categorize them the same way. First Time Home Buyers, Sellers, Reviews, Listings... All of these can be easily created... In fact, most of us already have similar tags for our WordPress blogs. So, when writing about a particular subject, instead of leaving a generic link, you can set up a link like this. http://lanebailey.com/tag/gwinnett/ This presents all of the posts i have published about Gwinnett County.
This IS available on other sites. For example, it could be applied to your Active|Rain blog. However, it gives kind of an ugly page to land on.
There are lots of ways to use this. We also know from SEO experts that DeepLinking delivers a little more juice than just linking to the front page. Google DOES index tag and category pages. This is a great way to use those abilities to deliver a little more juice or more readers to slightly broader areas than just linking to a single post.