Check out this gorgeous listing sign. Normal listing signs have agency and agents names and something creative like "For Sale" on them. But notice what this agent did with this one - which he positioned right on the main thoroughfair in town pointing it right up the street to the house on the hill.
I wrote a blog earlier on this particular listing because the home has some historical significance in Puyallup, and the agent is using this blog to help promote his listing too. Using an aerial photo on listing signs and telling the home's unique story through internet advertising and flyers in the home? That's taking some extra steps to attract some buyers, for sure!
I was sitting with this agent at an open house a few weeks back when a lady came in asking about the photo on the sign. Turns out, she does aerial photography and we got to talking about what it would take to put something like this together for a seller (the seller of this home already had this photo hanging up in the living room, and the agent was smart enough to see the potential for it - but he had no idea how to do this for future listings).
So we asked Jane Hartman with Hartman Foto Works (she can be reached at ejkhartman@hotmail.com what it would take. An address and about $300 for a basic package and she hits the skies and gets you what you need. Do you have listings that you could use this technique with? Maybe not your everyday listings, but those distinctive properties that need that little extra touch?
Puyallup Event June 20th: Jane is also putting together a big event at Spark's Stadium on June 20th to benefit the Puyallup Fish Food Bank. Each participant receives a yellow umbrella (reminiscent of our famous Daffodils) and is assigned a spot on the football turf - spelling out "Puyallup" on the field. Jane is flying over to photograph the event and everyone gets 8x10 shots of with-umbrella's up and with-umbrella's down poses, plus other goodies. Cost to participate is $35 and a portion of the proceeds goes towards supporting this wonderful charity.
Deadline to register is soon - call Jane at 253-970-8020 or email her for more info and directions. Meet other agents and community leaders and support a great cause!
Sounds interesting Glenn. I wonder how effective this strategy is. I would go to the event but I'm in California..