"I will sell your house in 60 Days or I will BUY it!" Wow! What a great guarantee that your home will be SOLD - something all Sellers want, right?

But, do you really think that the agent who offers that "guarantee" is really the one shelling out the cash to BUY your house?

No.

In most cases the agent who offers this "guarantee" has a handful of investor buddies that will buy the home from you- usually at a price lower than market value. Now, I am not here to talk about why or why not selling your home for below market value is or is not a good idea. That is not the intent of this post. (We can save THAT discussion for another time...)

I want to discuss FIDUCIARY DUTY - the duties that YOUR agent - the one that YOU hire to sell YOUR house - owes to YOU.

I have been thinking about this a lot lately. There are several agents in our area that offer this "I will sell your house or I will buy it" guarantee. They may be very nice people with relatively good intentions, but I have a serious ISSUE (okay, 3 issues...) with what they are offering their potential Seller Clients.

Let's say you hire an agent who offers this "guarantee." This agent owes you the following (from the National Association of Realtors®):

  • Loyalty: To act at all times in the best interest of the principal and to put those interests above all others, including yourself.
  • Obedience: To obey promptly all lawful instructions of the principal.
  • Disclosure: To disclose all known, relevant facts to the principal.
  • Confidentiality:To safeguard the principal's secrets, unless keeping the confidence would violate disclosure requirements about the property's condition.
  • Reasonable care and diligence: To diligently use real estate skills and knowledge when pursing the principal's affairs.
  • Accounting: To account for all funds and property entrusted by the principal.

First: The beauty of a real estate agent (in most cases) is that WE DO NOT GET PAID UNTIL WE SELL THE HOMES THAT WE HAVE LISTED. We can dump all kinds of time, energy and money into marketing a home, but if it does not sell, we do not get paid. Quite the motivation for us to sell our listings, isn't it?

Well, if this agent has an investor buddy "waiting in the wings" ... the agent basically has a guaranteed commission at the end of 60 days, or whenever the guarantee is. Does this really create an urgency to sell your home for top dollar in the shortest amount of time? Where is the "reasonable care and diligence" ...?

Second: Whose interests is the agent going to put first? You -the Seller, who may or may not ever do another deal with this agent? Or, the "investor buddies" who are good for several deals a year = more commission in the agents pocket? I see this as a complete conflict of interest. Where is the "loyalty" ...?

Third: Someone looking to sell their home DESERVES the absolute BEST service and LOYALTY from the agent that they hire. A GOOD AGENT should not have to offer a "guarantee" like this to sell a home. A GOOD AGENT should KNOW the local real estate market and have EFFECTIVE MARKETING in place to SELL YOUR HOME for the most amount of money in the shortest amount of time for the current market conditions.

In a day where foreclosures are out of control, there are many folks desperate to sell. A "guarantee" like this can be very enticing. Of course, there are always exceptions, and different personal situations call for different approaches. I just want you, the Seller, to understand the possible ramifications of accepting a "guarantee" like this.

Agents: Do YOU offer a "guarantee" like this? If so, I would love to hear how you approach these issues. I thank you, in advance, for your input.

Other Posts of Note:
Broker Bryant's Post on Mortgage Fraud
Broker Bryant's Other Post on Mortgage Fraud

Contact UsSearch for Homes in Colorado SpringsColorado Springs Property Values 

Posted By:  Mariana Wagner  - Wagner iTeam - Colorado Springs Real Estate - Monument Real Estate

 

11 Comments on SELLERS: Is Your Agent Really Representing YOU? (3 Reasons Why I DisTrust the "... or I Will Buy It" Guarantee)

MAY
26
2007
5 Featured Posts

Great post!!! FIDUCIARY DUTY is a major issue with these programs. Thanks for the great info.

 Brad Snyder (BradSnyder.com)

 

4:10pm • #1
263,410 Points 67 Featured Posts Localism Sponsor Outside Blog
Thank you Brad - I think that there is such a conflict of interest in these programs as well.
6:10pm • #2
609,952 Points 244 Featured Posts Localism Sponsor Outside Blog
Mariana, there are several large companies in my area that advertise this. But the thing is they NEVER purchase the home. Why? Because when it gets right down to it the property does not meet their requirements(price). It's just another marketing ploy. And not very honest in my opinion.
6:54pm • #3
263,410 Points 67 Featured Posts Localism Sponsor Outside Blog
You are right. It IS a marketing ploy. Many of the agents I know that do this brag about NEVER having to buy one of the homes. It is very shady - and only furthers the negative reputation of agents. Thank you for your input.
8:02pm • #4

I think this gets the sellers attention but how long will they keep this liating and the thing to ASK is what conditions to they have in order to do this for the seller.  Most that use these slogans have certain conditions and they are so strict that most do not qualify for the I'll buy it approach.

Daphna Oster in Pa.

8:16pm • #5
212,147 Points 56 Featured Posts Outside Blog
I think this should get featured because it merits great discussion.  There are some agents that make promises like these in my area and I can never believe that sellers fall for it.  If a real estate agents jumps at the chance of buying your property before even putting it on the market.....you know something's up!  (there are exceptions, of course, the house could be for them.....but I would keep a weary eye)
10:14pm • #6
247,530 Points 11 Featured Posts Outside Blog

Ines beat me to the punch. This post should be featured!

I can't believe people are getting all the information when they call one of these agents. Don't they understand?  if it sounds to good to be true it probably isn't true.

With apologies to the lurkers looking over your shoulder Mariana - you shouldn't be trying to fool people. I'm going to stop there.

10:50pm • #7
263,410 Points 67 Featured Posts Localism Sponsor Outside Blog

Thank you Ines. I agree "keep a wary eye"

Dena- There are multiple reasons why I would question the validity of the " ... or I'll Buy It" guarantees. But, the main reason boils down to WHO is being represented. The Seller or the investor. It SHOULD be the Seller, but I do not see this as the case most of the time.

11:14pm • #8
MAY
30
2007
2 Featured Posts Hit Router
I see these signs all over our area.  I always wonder how the client "fell for it."  Like you said, it is a major conflict of interest and a very sorry marketing ploy.  Thanks for a well written post.
7:14am • #9
177,161 Points 16 Featured Posts Outside Blog
Great post Marianna! You've got an interesting take on the "guarantee" that I hadn't thought through before. Thanks for sharing!
5:17pm • #10
263,410 Points 67 Featured Posts Localism Sponsor Outside Blog

Tina- A complete conflict of interest. Thank you.

Ryan- I never thought much of it before, but never really "liked" it - something was not right. I finally figured out WHAT it was that I did not like.

5:42pm • #11

Leave a response…



(optional)
What does the graphic say?
 
Derek_mariana_30_ Rainmaker_large

Mariana Wagner ~ Colorado Springs REALTOR®

Colorado Springs, CO

More about me…

Wagner iTeam -Keller Williams Hope Realty

Address: Wagner iTeam ~ Keller Williams Realty, 12 E. Kiowa St., Colorado Springs, CO, 80903

Office Phone: (719) 434-7525

Email Me

Colorado Springs Area & Real Estate Information
Our original thoughts, ideas, frustrations, compliments and ramblings about the real estate and related industries. Food for thought ... Get you thinking ... Learn something new ... That is our goal. Enjoy!

Search for Homes in Colorado Springs Colorado Springs Property Values


JOIN ACTIVE RAIN TODAY


Colorado Springs, CO Weather







Derek & Mariana are Associate Brokers with Keller Williams Hope Realty

Wagner iTeam on Facebook






Links

Archives

RSS 2.0 Feed for this blog

Find CO real estate agents and Colorado Springs real estate on ActiveRain.