The winds of change are continuing to accelerate. The way we do business needs to change as well... if we are to keep up.
This year is the year of the social networks. Twitter and Facebook seem to be the flavor of the day for now. How many of your co-workers have Facebook accounts? I guess the better question is to ask, how many of them don't? It was not too long ago that Facebook was only something that college kids were on. Now it has gone main stream.
How about cell phones? I know many of you can recall the days before cell phones. Can you even imagine doing business without cell phones today? It would be imposable. Our clientele expect that we will be available for them at a moments notice.
Text messaging is coming into it's own this year. This is partially do to the popularity of Twitter and similar applications. But it can also be attributed to the maturing of the medium itself. This is the first year that the number of text messages will exceed the number of phone calls. More and more Realtors are finding ways to incorporate text based marketing into their marketing plan.
So what is the next technology change? Photo Messaging
Many see the next change coming as digital images become more Mobil. Platforms like Fliker, Facebook and MySpace have trained us how to post pictures on-line for years. Cell phones are now equipped to take, view and send pictures far better than they could even as recently as 12 months ago. According to a recent survey by PMA Foresight;
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