thoughts on social media marketing from Li Read on Salt Spring Island...

Real Estate Broker/Owner with Sea to Sky Premier Properties (Salt Spring)

So, is everyone jumping on the social media marketing bandwagon? I welcome you to follow me on Twitter, and to be my friend on Facebook, and to link to my business profile on Linkedin.

I've been blogging since 2005, although I didn't realized that this was what I was doing, until 2008. My daily blog is on my main website (, and I also have auxiliary blogs through particular sites, some entries the same, and others quite different.

I do think that the Internet erased time, geography, age, gender, race and created a global environment that is "intellect to intellect". Although we may not have met, face to face, in real time, it doesn't mean that the connections in the virtual world are any less important. We bandy about words such as "global marketplace", without even thinking about what this truly means. Global means an erasure of distances, and the opening of the entire world to each of us, no matter where we might live, or the lifestyle we might be engaged in.

The methods of communication change rapidly, and, as Marshall McLuhan said, in the 60s and 70s, the "medium is the message". The different ways of communication do change us, as people, and also change our societal structures. The telephone was a societal shift of dramatic proportions, when it first appeared in everyone's home. The ability to have email recreated our ways of intereaction, both personally and in a business situation.

The erasure of time, which creates a time famine in a way, as time is "always", and one is "always on" as a result, means that the Twitter format of microblogging has become a way to keep in touch, in business as well as with friends and relatives, without the lengthy format of most communication venues. 140 characters, including spaces & punctuation, means the haiku approach to communication is the way to go! Words like "pithy" are back in vogue, and one has to sharpen one's flabby thinking, or the message won't be clear. A good exercise for all of us, perhaps.

In being "pithy" in expression, we may have to ressurect our "editing function", Important to be able to "rate" data, rather than to accept all that evenly weighted and undifferentiated data, without question -- to become information, we need to prioritize the data, and to research its validity. Maybe Twitter's microblogging "rule" of 140 characters will also reteach us the ability to differentiate the important from the non-important?

Now, there would be a "gift", from Twitter, and perhaps an unexpected one...Twitter may make us more discerning, as our ability to be "pithy" increases. Didn't the Ancient Greeks teach this skill in the Gymnasium?

People point to Obama's successful use of social media options in his bid for the White House, remember. When things appear on CNN, I always feel they're "mainstream". Now we have newsbreaks via Twitter, as a regular feature, off CNN. Oprah, who likes to be in the forefront of change, has a Twitter address. Mariel Hemmingway also microblogs to her Twitter audience, on a regular basis. Interesting! mulling...societal changes afoot.

Your thoughts? Always welcome!

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Jeanna Martinez
RE/MAX Access - Schertz, TX

Great post, very well written! I have just been blogging since about still learning!  I love reading other peoples blogs as well!  As far as twitter, I do have an account but I still don't really "get it", hopefully one day I will ;).   My favorite so far has been facebook! 

May 20, 2009 05:02 PM #1
Mary Douglas
United Country Ponderosa Realty, Red Feather Lakes, Colorado - Red Feather Lakes, CO
REALTOR, Red Feather Lakes, Colorado

Hi Li, great post! If someone had told us about this 30 years ago...we would have thought it absurd, or unbelievable that so many could communicate this way -- it is truly an amazing societal change.

May 21, 2009 08:28 PM #2
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Li Read

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