One of the things that we all want for our sites (some might not know this yet... but they still want it) is link love. We want those high ranking sites to link back to us and pass some page rank to our blogs and websites. 
At the same time, many of us are leaving some SERIOUSLY hot and sexy links standing at the bar with a drink in their hand... They want to give us some lovin', but we aren't responding...
Now, as David Gibbons (he's the Zillow Dude...) reminded me last weekend, if you participate in social networks your profile will get linked back more... and then the Page Rank for that profile will go up! I have a plethora of profiles and many of them have PR2 or PR3 going for them.
Another great opportunity for link-backs are property websites. Of course you would send a link back from your property websites back to your own site or blog... but what about the free links you can send to your property website? If you do a property video, most of the sites that you would post it to allow a link... You might be able to send a dozen or more good links to your property website from those videos... And some of that Page Rank will carry through. and of course the property site itself will rank higher.
I have spent the last few days tweaking profiles and tuning links for social networking sites. Active|Rain, LinkedIn, FaceBook and more... and there are more left to do.
Hi Lane,
Thanks for your post. I'm just starting to learn all this SEO lingo, but my hair still hurts trying to understand what the heck you just said above. Ack!! I'm looking forward to the day I don't feel like such a moron about these things.
Could you please tell me what you mean by PR2 and PR3? I've seen these terms bandied about on other posts as well and 1) I don't know what the heck they mean and 2) even if I did know what they meant, I have no clue how to find out my PR ratings!
Any insights you can share would be greatly appreciated.
Thanks.....and have a great day!