Inspirational Stories~In Hiding from Blogging? No Just Gone Fishing
When I began to blog I was very consistent in my pace and messaging and while I insist that a schedule of blogging 3-5 times per week is best for business and readership I have found my blog dragging.....
Aimlessly.....posting meaningful yet sporadic content.
Today when I look at my blog I am grateful for each and every post that I create. I have been able to find the words to steady my craft and develop my skills by reading, practicing, and delivering...yet I was starting to feel more like Mr. McFeely. A speedy delivery, posting for the sake of posting, just isn't my style.
I want to stretch, lean, connect, redirect. I always want readers to come to my blog and walk away with a thought they can chew on, mull over, or put into immediate action. When I write I feel like I am talking. When I read I feel like I am being spoken to and I am intent on responding in kind. I enjoy the many conversations on my blog and am grateful for them.
Lately I have jumped off my blog to create and maintain some offline connections. Real belly to belly conversations with people from all different generations and professions. Depending on the relationship that is cultivated I might point them to my blog, or my Facebook page, or my LinkedIn or Twitter account.
I may, or they may- regardless of their age, may just feel more comfortable talking with me on the phone, meeting in person, or texting with me.
I preach about listening and now I am in full swing on the second cycle of my marketing strategy which is to listen to consumers. I am not a valid real estate marketing consultant unless I know what my clientele's target audience is talking about and what they are doing.
I can posture and post but that will put me out of touch.
Where do consumers hang? I have said this before and I will say it again..the internet is a tool. There are many conversations taking place offline in local communities, there are many questions about lifestyle and real estate happening daily, some of these exist online, but many exist offline. As marketers we live on the internet and tunnel vision is our worst enemy. Most consumers-20-30-40-50-60- do NOT live online.
As my youngest 22 year old brother said to me the other day about a family event he first heard about on Facebook and missed,
"Sorry, I didn't see it there first and am hearing about it now. Sorry I have a life"
The perfect plan exists in a melting pot where online and offline is blended in harmony. I am not hiding from blogging, I am cultivating my skills and I am mixing it up with real people. Sometimes it's over coffee or tea, a few beers, or some wine. Always in my back pocket I've got some business cards, 'cause you really never know-Carpe Diem.
You might just say I've gone fishing.
Have you been lately?
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