Google is adding some different functions to Google suggest. If you aren’t sure what that is it’s when you are typing in the Google search box and it “suggests” what you might be looking for. This seems harmless at first glance because how a suggestion could hurt anyone? Well what if the suggestions were paid suggestions?! Now the added functions are suggested links to sites (hopefully only when you type the site name into the box) and ads (thanks we needed more)

But wait. Ads? Yeah this is the kicker. Now Google is adding PPC ads to the search suggest which means the big dogs are going to get even more traffic to their sites and you are going to need a huge ad budget to compete. Why? Because the click through rates are going to be through the roof on these and people will pay enormous amounts of money for this. The reason for this is that Google is suggesting these sites to people so they don’t have to pick through 10 suggestions. Instead they just click on the suggestion. So instead of competing for the top 10 slots on the search results (serps) there might only be one suggestion. So whoever pays for this spot might see a massive amount of traffic and those who can’t afford this spot might see a huge slump. So far it’s only rolling out to a few test sites or test advertisers. Hopefully it breaks and results are poor so that this doesn’t see a massive rollout. I know I don’t have the budget (mine is $0) to compete with the other companies in my area.

Here is a word from Google as well.

http://googleblog.blogspot.com/2009/05/faster-is-better-on-google-suggest.html

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