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I had seven showings to book at around 8pm at night. It took 30 minutes to accomplish because all the offices are closed and I'm dealing with very busy call-in centres. Out of the seven, four put me on hold; three were long distance and never answered; and four didn't understand which agent I was looking for.

The next day, of course, only 3 confirmations came in. I re-called to the now open office and asked for a 2nd request. The first requests hadn't come in I was told. They'd book now.

So much for 24 hours notice.

Three of the agents never got their message which is not a surprise. I find most answering services somehow lose showing requests on a regular basis.

My client and I went to see 5 homes. The other two hadn't confirmed by showing time. 

So my question is... if you're paying so much money to your brokerage for a great service, why is an answering service responsible for your image? Most people (agents and customers) call at night after the office is closed. The services most brokerages use are the same and are overworked. They also have no clue who you are.

I work for a small, 100% commission brokerage. You know, the kind that are frowned upon by the big franchises. We hire a top knotch answering service because they're in charge 24/7. And most of the people answering know me as they've had our business for some time.

I pay for answering services just like you do. I pay a little more because they're on tap all day and night. But I don't pay the heavy fees you pay to have office staff work 9-5 when most clients are working themselves (and not thinking about real estate).

Wouldn't it be easier to do the "showing" thing by computer? Are we such an backwards industry that we can't come up with an online system for booking? 

Of course, then you wouldn't need all that office staff. Heaven forbid, we need to keep them working. After all, that's what the fees are for.

 

Robert J. Morrow is editor of www.HamiltonHomeReview.com, an online real estate magazine serving Greater Hamilton, Ontario. Click here for a FREE SUBSCRIPTION sent to your email monthly. Click here to receive new Hamilton area listings in your email daily. 

 
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6 Comments on Are you getting your money's worth?

MAY
21
2009
325,065 Points 5 Featured Posts Localism Sponsor Outside Blog

AMEN .. This is why I switch to ACCU SHOW.. for my showing service.. I wanted make sure all agents could show as needed. I just wish other agents in my area would adopt the service

8:52pm • #1
1 Featured Post

Hi Robert. I'm not sure where this service is available, but our board is using Touchbase, which send messages directly to agents in whatever form they specify. It also handles feedback, and I find it is a huge time saver. I often get showing confirmations in minutes.

9:31pm • #2

Thanks Bob. Our board tried that in 2007 and apparently the majority of the members voted it out. I thought it was good too but most of those in our membership aren't computer literate enough; according to the release sent out after the experiment.

9:37pm • #3
205,231 Points 1 Featured Post

Robert, all of our listings have a "BOOK APPOINTMENT" Button online.  However, most agents don't use it.  Not every company wants to pay for that 'button', but even with the ones that do pay for the service and have it available, very few agents use that option.  For some reason, people prefer to phone the office instead, and be put on hold, etc.  Isn't the online button easier, since you're logged on and checking the listings, anyway?

Our answering service is not the best, after 10 p.m., but it's pretty good otherwise.
Our office is open long hours, 7 days a week, so we hardly need the answering service.

It makes a huge difference who answers your phones and gets messages to you.
You can be losing business if you don't have appointments scheduled and confirmed on time.

11:08pm • #4
MAY
22
2009
730,552 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

The Toronto Real Estate Board is adding Touchbase to TorontoMLS (available to TREB members only) in the next few months.  However, I believe that the broker of record will decide if the brokerage will have its listings on Touchbase. I had a brief demo recently and it seems to be a nice addition.

Some brokerages offer the "book appointment" button because the backend brokerage software used by the brokerage offers that service that operates with TorontoMLS.

6:48am • #5
MAY
23
2009
205,231 Points 1 Featured Post

Marc, in case you come back to check comments, the 'book appointment' button is separate software and costs almost $10,000 (or it did, when we got it).  It's an investment not every brokerage wants to make, but it's well worth it.

 

2:32pm • #6

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Robert Morrow

Hamilton, ON

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Chase Realty Inc. Brokerage

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Blog by Hamilton Home Review's editor, Robert J. Morrow, a licensed Realtor with Chase Realty Inc., in Ancaster, ON, Canada.


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