Do you understand why the newspaper business chose to Kill their own business?  You would think that they would have noticed the advent of the computer and IPhones and other forms of communication. I think that they never got their heads out of the sand and thought it would always be as always.

The change in the funeral march actually came a long time before the little black boxes on our desk's. First of all when the classified ad rates jumped 200 percent and reduced the numbers of people using this form of marketing  was the first notes of the funeral march.  They did not stop to think this move out very well. About 50 percent of the paper sales came from people reading the classifieds.  Good thinking guys and gals, we will just increase the price of ads so much we won't need to publish all of those little old ads and we won't need to print all of those copies.

The latest brain waves rippled through the business when most of the papers decided to increase the prices by twenty five percent. Good thinking again this will surely increase our sales, what did you say.  Most Sunday papers went from $1.50 to $2.00 per copy that will work.

Just a clue to the newspapers get back in the advertising business, cut ad prices it will increase circulation.  If you need to save ink cut out some of the funny papers, that's old business and way out of date. They say print advertising does not work anymore for real estate but I think if we could afford the type of ads that we used in the past it would work for the real estate companies and the newspapers.