People don't like bad news and when they get it, they sometimes express negative feelings toward the person delivering the message.
In real estate, Realtors know this all too well.
Unfortunately, they find themselves walking on egg shells when it comes to advice on improvements.
Sellers don't want to hear about changing the carpet or removing the wallpaper.
The possibility of losing the listing can tie the Realtor's hands and limit their suggestions.
Home stagers are not in the same situation.
Our hands are free and we will hold nothing back. It's not only our job to point out every issue or concern...we can't help ourselves...the message will be delivered.
In order to have a successful sale, sellers must understand that the home stager is on their side. The home stager wants the same outcome...they want the house to sell, for as much and as soon as possible.
The home stager is only the messanger.
The home stager is not the one who has collected all the Star Wars memorabilia.
It's not the home stager's fault that the gold lighting fixtures and the pink flocked wallpaper and blue shag carpet are not appealing to buyers.
Don't blame the stager for noticing the grease and fingerprints on the cabinet doors and for suggesting your son's room be repainted to cover the magic marker mural he created when he was three.
Home staging advice is delivered with only one goal in mind.
That goal is to make your house stand out from all the other houses in your price range...
stand out as the house that is the cleanest, prettiest, and most emotionally appealing.
Don't shoot the messenger...follow their advice to the letter!
You won't be sorry you did!
Comments (29)Subscribe to CommentsComment