Real Estate Agent with Keller Williams Realty Infinity

I have just re-read a recent featured post by Active Rainer Jennifer Allan titled "Social Media Is not the Solution to the Real Estate Crisis."  In her post, Jennifer writes "I'm among the crowd who "just doesn't get it."

Fine.  You don't get the value of Twitter, Facebook, or LinkedIn.

That's cool.

But as far as solving the real estate crisis, who said that it would?

Social media is a way to stay connected.  It's great for that.

But are you really trying to solve the real estate crisis?

I am not.  Honestly, the problem is bigger than me or any other Realtor...

I am trying to help people achieve their housing goals.  I can do that very well.

But I cannot fix the housing "crisis".  Taking nice pictures and having lockboxes that work won't make home values go up.  They won't.  Knocking Twitter won't help either...

We as an industry should take a realistic look at our roles.  Sure, we can help our clients accomplish their housing goals...

But we cannot correct the imbalance of supply and demand that we have in today's real estate market.  Therefore house prices continue to fall (see this mornings Case-Shiller numbers).

So as for me, I will continue to use my Twitter, Facebook, and LinkedIn profiles for what they were intended...

To market myself, my services, and my listings.

If you don't want to use these free tools, great.

But I don't understand why it is suddenly popular to bash such powerful tools.


A Realtor you can trust.



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  1. Daniel J. Hunter 05/28/2009 08:22 AM
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Steve Shatsky
Dallas, TX

Hi Ken... as usual, you are asking a really great question that I have been wondering about myself.  It's almost as if these tools intimidate folks to the point that to deal with them, they must discredit them somehow.  Great post!

May 26, 2009 07:01 PM #57
Glenn S. Phillips
Lake Homes Realty - Birmingham, AL
CEO, Lake Homes Realty /

Hmmmm.  While this makes for an interesting and dramatic discussion, I think some strange assumptions were made about Jennifer's post.

I understood Jennifer's post to express here views about those that declare loudly and repeatedly that the latest tech tools, as they come along, are THE exclusive answer over ALL other options.  Not that these tools had no value (which seems to be what many here are suggesting she said).

This discussion is interesting though.  Why?  I think it is interesting to watch how people respond when their personal favorites (tools, tech, companies, computers, football teams, kids, etc.) are questioned.   Very revealing about how we respond and to also notice what gets ignored if it interferes wtih our position.

Peace!  G


May 27, 2009 01:18 AM #58
Harrison Painter
GoGladiator Media - Carmel, IN
New Media Consultant

Point to Ponder: This buggy whip makers probably did not want to re-tool either! :)

I am working on a blog post now that should help many of the folks who might not fully understand, or are too busy to embrace the new technology.

It is my intentions to help people grow their business with the least amount of effort possible!

Have a Profitable Day Everyone!

- Harrison Painter

May 27, 2009 04:18 AM #59
Diane Schubach
Laffey Fine Homes - Port Washington, NY

I agree wholeheartedly. Every agent is different with different strengths, and if you have something that works, keep doing it! If you don't understand something and are doing fine without it, then it's wrong to criticize others and suggest that they are not doing their job.

May 27, 2009 04:24 AM #60
Jerry Murphy, CRS, SRES
Long Realty West Valley - Anthem, AZ
Anthem, Phoenix, and Scottsdale AZ Real Estate

Hi Ken.  I am an avid Facebook/Linked In user.  You are right.  They won't solve the housing crisis but they are great tools to stay in contact with friends, family, past clients, new clients, etc.  That alone is worth the time invested in using these tools.  Great post and best of luck.

May 27, 2009 05:48 AM #61
Patricia Beck
RE/MAX Properties, Inc., GRI, CDPE - Colorado Springs, CO
Colorado Springs Realty

Different tools work for different people.  I don't think social media is the only method to building one's business but it definitely an extra tool to utilize.

May 27, 2009 06:46 AM #62
Kim Daugherty - McKinney, TX
d + b real estate, McKinney, TX REALTOR Broker/Own

Ken - very well put. The national housing crisis is something that will shake out over time. It's happened before in our history, and will keep happening even after we straighten all of this out. And it's important to focus on our jobs at hand - and you said that perfectly - helping clients achieve their dreams. By educating them along the way, we can help them avoid potential pitfalls too. As for social media - it's here to stay. Embrace it -NOW. Well said.

May 27, 2009 06:55 AM #63
Donne Knudsen
Los Angeles & Ventura Counties in CA - Simi Valley, CA
CalState Realty Services

I'm going to second Glenn's comment and say that Jennifer wasn't bashing those that use these tools.  One of her points was that other people who use these tools often like to claim that those of us who aren't jumping on the bandwagon and using these tools aren't really in business or aren't serious about our business if we don't use all these tools.

I take offense to the commenter who personally attacked Jennifer.  It's one thing to respectfully and professionally disagree.  That was out of line and uncalled for.  Shame on you.

May 27, 2009 07:59 AM #64
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

FINALLY! I figured out that if I go on Firefox, I can comment. Otherwise, I'm shut out - and I was taking it very personally...

Thanks, Ken, for the mention... I guess.

Here was one of my comments from my "Social Media Bashing" blog.

"Ken & Rick & others, I don't think anyone ever said Twitter would solve the housing crisis, so if that's what my blog implied, it shouldn't have. My point is more that I wish our industry would focus more on figuring out what we can DO to solve the crisis instead of constantly obsessing over the latest & greatest new toy to prospect with. If we would all commit to doing our part to get the sluggish economy moving again, we'd all have more paychecks to enjoy, and more clients to serve, thus distracting us from our prospecting woes.

This is a topic I can soapbox on all day long and it saddens me that very few people join me on that soapbox. People - LET'S DO OUR JOBS to the best of our abilities and sell some houses! While we can't turn the economy around ourselves, we can certainly make a big impact if we focus less on bright shiny prospecting gadgets & gimmicks and more on serving the clients we're already honored to have.

That's all I'm sayin'"

Ken - you say that you help people achieve their housing goals. That's fantastic! And if Twitter, Facebook et all help you do that, then even better. In fact, with that statement, I kinda think you're agreeing with me that the most important aspect of our jobs is to DO our jobs... which, in serving the client, does not often involve social media.

The title of your blog is something about "blaming Twitter" for the housing crisis. Uh, I'm pretty sure I never blamed Twitter for that. But I do believe that if more of us Reee-la-tors cared about taking pretty pictures and owning lockboxes that work (among other things) instead of making sure we have the latest prospecting gadget, it would go a long way toward healing the crisis. We DO have a lot more power than we give ourselves credit for in that department.

Thanks to everyone who recognized what I was really saying in my blog. And I apologize to anyone I offended by taking shots at social media.



May 27, 2009 08:20 AM #65
Jennifer Allan-Hagedorn
Sell with Soul - Pensacola Beach, FL
Author of Sell with Soul

And another thing!!! ;-]

Anyone who knows me knows that I'm a huge fan of staying in touch with my Sphere of Influence. I mean, that's what I DO. But you know what? I never put my prospecting/SOI activities ahead of my customer service obligations. My clients come first, always. What I do after I've taken care of my clients to find more clients is certainly a matter of preference. I, personally, find most social media outlets boring. But I love lunch dates and happy hour. If a particular socializing medium works for someone, then I'm all for it! So, please don't take my comments as being critical of any prospecting strategy or avenue - no, what I was criticizing is the fascination with all these prospecting strategies over what is more important - being exceptional real estate agents.

May 27, 2009 08:28 AM #66
Anna Banana Kruchten CRS,CRB
Phoenix Property Shoppe - Phoenix, AZ
Arizona's Top Banana of Real Estate!

It's all good.........every little piece adds an interesting element.  And the community building is one of the best things (as well as selling real estate).  Great post......well wriitten!

May 27, 2009 10:33 AM #67
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

Ken- I know Jennifer Allen and she is a giving person. I don't think there is a mean bone in her body that would put down any tool that is working for someone.

Of course, agents are not in the business of curing the housing crisis. That certainly is not my calling.

Now as far as some comments go about if you don't do the social media thing, you will get left behind in the dust- that is a misnomer.

In our town, I am the only blogger, the only agent on Twitter, and one of the very few that use Facebook for biz reasons. But there are other agents making just as much money as we are and have just as many listings as we have and those that don't; don't need them because of the dollar volume of the ones we do have access to in our market.

I love Twitter, Active Rain, blogging, etc. So I do it with passion. But if I did not like it, I would not do it. And you know- it would not effect my biz one bit. You see, real estate marketing is local just as the markets are. In our town, you could go ride horses all day long and get all the listings you want by hobknobbing with your pals who ride horses with you. In our town, if you love golf, you could golf with the elite and famous and get their listings too. We are a 'who you know' town and it works.

Now for the future- that is relative- you see, I will be retired in 10 years. So whatever happens with tools after that- well I just don't give a darn! Katerina

May 27, 2009 12:30 PM #68
Judy Greenberg
Coldwell Banker Long Grove - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

Ken- congrats on the feature.  I'm a facebook lover also and have received a lot of business from it,

May 27, 2009 03:30 PM #69
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

I started to read Jennifer's post but quickly lost interest so I don't know if she was saying that Twitter was not going to solve the housing crisis.  Or that anyone thought Twitter was going to solve the housing crisis.     Jennifers' a great writer but the majority of the  "coaches" and gurus on ActiveRain post's bore me.  And that's before the comment threads thanking the writer over and over and over.... for the great info.

Should I go back and reread it?  No thanks.

I like Twitter.  I have not been a big fan of Facebook but I am warming up to it. I don't spend much time on any of them. 


May 27, 2009 11:59 PM #70
Kim Brown
Keller Williams Realty - Keene, NH
Keene, NH - New England at its Best!

I think it's clear to anyone who actually read Jennifer's post that she was merely pointing out that all the techie enhancements in the world won't make a mediocre real estate agent a stellar one.  Furthermore, the better we serve our clients, the more likely we are to help create some forward momentum in the current economic climate.  We can't fix it entirely, but we can do our part to point things in the right direction by not forgetting the basics.

I'm just getting familiar with Twitter, Facebook, etc.  I like them for various reasons, and can see a use for them, both personally and professionally.  I don't for a minute expect them to be the magic pill to cure, well, anything. 

I will say that Twitter's limited character entry undoubtedly works fabulously for those with limited attention spans or the inability to absorb more than handful of words at a time.  Heck, with such limited info, it would be almost impossible to determine whether or not a tweet is "boring" before it's been read in its entirety.

May 28, 2009 12:53 AM #71
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Oh Boy.

Hi Kristin, Lana, Chris, Sergio, Monique, Robert, Donna, Sherry, Linda, Rita, Russ, Matt, Don, Elizabeth, Kellie, Michael, Mark, Christianne, Jessica, Scott, Chris, Cristal, Heather, Christing, Steve, Glenn, Harrison, Dianne, Jerry, Patricia, Kim, Donne, JA, Anna, Judy, Maureen, and Kim.

Whooo.  Hope I didn't miss anybody.  Thanks all for reading and commenting.

First of all, I want to repeat... Jennifer is one of my favorite writers here on Active Rain.  She is generally the FIRST post I read in my subscription list.  However...

As Spider Man's Uncle said before dying, "With great power comes great responsibility."  Jennifer has a lot of followers here on Active Rain.

For those that believe I misread Jennifer, here is a paragraph from her post:

But whether or not Jennifer is too dumb to Get It is not the point of my blog today. (To read my point, visit Marty LaChance's featured blog - he says it beautifully and I'll just say "Uh, what HE said.")

I would ask you read Marty's post.  He works for a company called Utopia.  I think he is selling us this product.  I think he has an agenda.  And that is cool.

But he was bashing Twitter and other forms of social media that we currently use.  I bet he has a better solution for us...

And if Jennifer is going to use Marty's writing as a proxy for her own beliefs, than I am not going to hold back my criticism just because I like her writing...

Thanks everyone for getting involved in this spirited and friendly discussion.  I am sure Jennifer and I (and Marty too) appreciate the bonus Google Juice...:)



May 28, 2009 02:05 AM #72
Michele Ott
Reno, NV

Don't knock it till you try it and don't criticize something you haven't tried.  I find that if people do not understand something they knock it and think it's silly.  Ms Allen linking social media and saving the housing market is ludicrous.  A little band aid isn't going to fix it.  It is going to take time and care backed by determination.  She seems to be missing the point.  Social media if used smartly can help you.

Great post and great responses.

May 28, 2009 05:08 AM #73
JL Boney, III
Coldwell Banker - Columbia, SC
Columbia, SC Real Estate

So now you tell me that this won't fix the situation we're in, now I have to come up with a whole new plan.

May 28, 2009 05:23 AM #74
Keller Williams Realty - Austin, TX
Over 2,000 homes sold…..

In my career I have rarely heard whining from top producers, yet I have heard massive amounts of whining from non producers.  It is merely a mindset that "I will overcome". 

I just ignore it and move on.  Time for a glass of wine.

Sell on........

May 28, 2009 08:32 AM #75
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Tim, JL, and Michele.  Thanks for stopping in.

I hope all is well with you.  Sell on is right!


May 28, 2009 11:39 AM #76
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