I am often asked by people or quoted to from people that the 3 most important words in real estate are location, location, location. While this is definitely a key ingredient in the selling pie Im going to propose something else that carries more weight.
Living in East TN and the Smoky Mountains when you say LOCATION, this can mean desireable locations anywhere from Downtown Knoxville lofts to Lakefront Property to Mountain Chalet living.
While all three have the desirable LOCATION part, there are two of these that have a handicap.
The Lakefront property and the Mountain Chalet both are handicapped by the amount of EXPOSURE they can get due to their LOCATION. The Vol Navy(UT football fans who drive our boats to the waterfront stadium) and black bears are about the only creatures who see these homes or lots.
Therefore I put forth that the three most important words for SELLING real estate are..
EXPOSURE, EXPOSURE, EXPOSURE!
Anyone who has been in sales can tell you that it is a numbers game. The more people that see your home the better the chance of getting that all hallowed CONTRACT!
So even if your home/listing isn't in the greatest location you might have an advantage over someone in the same price range as you in a desirable location who doesn't have that all important thing when selling........ EXPOSURE, EXPOSURE, EXPOSURE.
So when choosing an agency(to work for) or a realtor(to represent you) make sure it is one that understands the importance of this.
When it came time to pick an agency to work for I knew it was 1 of 3 companies. All 3 are national companies who are great, but I went with Century21 for reasons including these 3......
1) My Broker
2)Market Share
3)EXPOSURE, EXPOSURE, EXPOSURE!
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