This is probably one of the most important aspects in Staging and Selling a home.  You must draw that person out of the car, unto the sidewalk and up to the front door.  Color, landscaping, walkway, driveway, neighbors... all give a feel to the home.  In order to show the home to a global buyer, it must look pristine from the street to the doorknob.

If a home is taking longer to sell than the average there may be a good reason. What is the first thing you notice when you drive up to the home? How does the home make you feel?  Do you want to get out and see it? How does it look compared to the other homes in the neighborhood?  These are questions you need to ask yourself when preparing your home for sale.  

Well, you can't change the neighborhood, and you probably didn't budget for a complete front yard makeover.  So what can you do?

Here is a start:

Walk across the street or as far way as you can.  View your home by at least 3 angles such as the right side, front and center and left side. Now take a really good look at it.

#1. Can you see it?  This sounds funny but if you can't see your home, you can't sell it. Trees and shrubs are great and should be trimmed so that you can still see the house.  I usually suggest trimming trees up to the rain gutter line or the top of the highest window.  Shrubs should follow a same line as the bottom of a window trim. If a lot of trimming needs to be done, do it several weeks before so that the plants have a chance to recover.

#2. How is the paint?  Is it a neutral color?  Does it flow with the rest of the homes on the street?  Painting your house bright Blue will attract attention for sure, but not when you are selling.  Remember, with global buyers... neutral is key here.  Start with the trim if you can't paint the whole house, especially around the front door and front porch. It can be as simple as painting the front door a different color.  That can be a quick and easy fix.

#3. How is the driveway?  Are there cracks, oil stains, garbage cans?  The driveway is the largest hard area near the home, the material and look of the driveway and garage have a huge impact on curb appeal.  Clean it up and clear everything off.

#4.  Is your walkway to the front door defined?  Does it lead buyers to the front door or front entry? Make sure people know where your front door is, and then work on drawing people toward the front door. If the front entry area has a patio, create an outdoor sitting area.

#5.  How is the landscaping? Make sure that the grass is well watered, edged, and mowed. Flowers, flowers and more flowers. These little pops of color make us happy and cheerful.  Add some pots near the garage and plant away.

Curb appeal is really part of the whole package, which means the small details are as important as the big picture. A manicured front yard means a manicured home in a buyer's eyes.

Finally, don't forget to tidy up. Remove the garbage cans, hide the hose, pick up the paper, etc. Curb appeal means a place that looks neat and clean, the kind of place you'd like to live.

This is the first in a series of Blogs for Preparing your Home for Sale.

Lori Kim Polk

Artful Journey Designs and Staging...Exceeding your Expectations!

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48 Comments on "Honey, Stop the Car!" The Importance of Curb Appeal.

MAY
27
2007
Your post really rang a chime!  Nothing says stop by and see me like a home with a real estate sign in the yard with great curb appeal.  My first thought would be something like if the outside is this well done, I can't wait to see the inside!
10:54pm • #1
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog

Roger, you are so right!  I just wish that some Homeowners and (some)Realtors realized the importance of this. Thank you for your response.

11:03pm • #2
6 Featured Posts
First Impressions are a one-time opportunity. Front entry is key. Good post Lori.
11:26pm • #3
MAY
28
2007
336,983 Points Outside Blog

Good post.

Carolin Benjamin
Bob and Carolin Benjamin
The Benjamin Team
Keller Williams Integrity First Realty
Gold Canyon Arizona

12:44am • #6

Hi Lori,

You're right.  We certainly were on the same wave length!  Great blog!

Charlene Storozuk
8:56am • #8
Wonderful advice.  I have asked my client's to do similar "reviews" on their own properties.  I find that they are quite surprised at what they "see" once they take off the seller's glasses.
12:06pm • #9

Hey Lori -

Do you have this advice typed up and ready to hand out to all your clients?  I think most home sellers have a basic understanding of curb appeal, but many don't realize just how important it is and they don't know how to actually achieve it.  Since we are both teachers I bet you will agree that instructions in print can be very valuable to motivating action because they are harder to ignore (of course no one ignores my suggestions :)).

 

11:49pm • #10
MAY
29
2007
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog

Charlene... thanks for visiting, Great minds think alike.:)

Cheryl-Ann... yep, they have to look out of the "right" buyer's eye and forget the whats "left" seller's eye!

Mandi.. I am ignoring you on this girly! I might share this info. with Sellers... for a fee ;) and of course... I never disclose everything.  There are some Staging secrets you know!

12:37am • #11
127,685 Points 12 Featured Posts Outside Blog
Lori Kim: Another brilliant blog. I can't tell you how many consultations I go on to homes about to be listed and the drive up just makes me want to weep. It is a big problem for many home sellers (and their Listing Agents). How can you get someone out of their car and in the front door, if the house doesn't look outstanding from the curb? At a minimum, the house should look at least as good, well kept & landscaped as the immediate neighbors. We're trying to sell something here, people!
1:06pm • #12

0h Lori!.  Don't you know that it's impossible to ignore me!  I didn't mean for you to give up all your secrets!  What I had in mind is when you have a client who is paying you for your services on the inside of thye house only.  However, you notice that the curb appeal needs help and that the Realtor you are working with is concerned that it is not being addressed.  Perhaps as a favor to your client and Realtor you could have an edited down version of what's in your blog to give to your client. It would open up their eyes to what needs to be done. 

1:37pm • #13
Lori, Very impressive first blog of your series. Looking forward to the next!
2:48pm • #14
MAY
30
2007
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Thank you Michelle, Mandi, and Leslie.  Curb appeal must be in the air. I am working on my second in the series... should be out tomorrow ;) Maybe......
12:36am • #15
JUN
05
2007

Hi Lori, great logger as always, I am getting caought up on your blogs now! Youw ill be hearing fro me on AR now. I am hooked! Busy too but love it here.

As for curb appeal, how about replacing those nastly worn out door hardware and welcome mats?

Lori do you or anyone have a good suggestion for a good concreat cleaner for all those oil stains on the driveway?
Kath

11:47pm • #16
JUN
06
2007
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Glad to see you here Kath!  You can use Oxy Clean and Kitty Litter.  Spray the area with water first.  Then spray the stain with Oxy Clean, scrub... then pour a good amount of the litter on the stained area.  Let it sit awhile, say couple of hours depending on weather, then sweep up and spray down again.  That has worked for me.  You can do it when you are Staging so that it has time to soak up. :))))))))))
9:28am • #17

Thanks Lor for your suggestions! You are a blessing to me! We can celebrate when you get off shcool!!!! YEAH

Love ya

Kathy

11:35pm • #18

Sorry about the misspelling- I hit the submit when I saw SCHOOL misspelled. the teacher in you must cringe when you see them!!

Kathy

11:37pm • #19
JUN
16
2007
Hey, Lori!  What a great blogger you are!  I'm loving your posts because they're very expressive that it's so easy to grasp the point you're trying to impart to us.  Very applicable, too, specially in this market we're in at the time being...
2:09am • #20
JUL
06
2007
Curb Appeal in every regard is important.
Senorita Violet, www.detective-curb-appeal.blogspot.com
4:20pm • #21
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog

Thank you Emilie and for Senorita Violet for stopping by.

Water, water, water everyone, as best that you can.  Make sure you change the timers on your properties and check the potted plants.  I have lost several to the heat on vacants.

9:37pm • #22
SEP
07
2007
110,065 Points 3 Featured Posts

Lori Kim -- this would make a great leave behind marketing piece after a consult.  Do you use it that way?

Thanks for posting this to the new AR group -- Real World Home Staging for Newbies

3:15pm • #23
SEP
08
2007
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Great idea Karen.  Though I do arrange my consults around what has been said here... maybe having it on a hand out would add to my CDR for my clients.  Thank you :)
12:22am • #24

Lori, I always love your blogs and this one is no exception.  Well done.  I continue to be amazed at how many homeowners put the for sale sign in the yard, and never bother to do anything to make their house appealing from the street!

1:47am • #25
Lori Kim - I like Karen's suggestion about leaving behind your list after a consult.  Good marketing tool.
9:56am • #26
126,813 Points 2 Featured Posts Localism Sponsor Outside Blog

It is very hard to get this point accross to some sellers. I know there are people in my own family that I cannot motivate to prepare the front of their homes better for showing. YIKES!

12:40pm • #27
SEP
18
2007

I am new to this blog world! I am a home Stager in San diego and I am just getting started! I liked your guidelines on trimming trees and shrubs! Thank you! Joy.....The Staging Contessa

12:15pm • #28
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Amanda.. thank you for stopping by. It really does not take alot to make the front yard appealing for buyers.  Sometimes it is as easy as watering the grass ;)))
7:04pm • #29
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Cheryl Ann and Tina.  One of the best things that homeowners can use is the Detailed Report. This gives THEM the chance to do what they need to do to prepare their home for sale. I leave them the list and also check back with them before their MLS pictures to make sure that they are "picture ready". Tina.. that is why you send in the trusty Stager to tell them what they need to do.  Then you can focus on what you need to do as a Realtor to sell the house :)
7:12pm • #30
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Thank you for stopping by Joy!  I really like your name... The Staging Contessa.  Welcome to AR, buckle up, and prepare for a great ride!
7:14pm • #31
OCT
07
2007
Lori Kim - my clients have embraced the Detailed Report together with photos in assisting them in preparing their homes, putting them in control.  Once they have done their part, I then go back in to fine tune and take the final photos.  It is a win/win situation.
7:25am • #32
NOV
08
2007
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Thank you for stopping by Cheryl-Anne.  With our winters approaching, Curb appeal is even more important.  It darn well better look good or we won't get the buyers out of the nice warm car to see the house :)
1:28am • #33
373,438 Points 1 Featured Post Outside Blog
Curb appeal is at the top of my list when I visit with a homeowner to discuss a listing and curb appeal includes includes painting the front door - one of my pet peeves, Karen
4:56am • #34
113,205 Points Outside Blog

Hi Lori-

Good suggestions on viewing the house from across the street.  Trimming off lower tree branches and trimming down the bushes to make them much smaller makes the style of the house so much more noticable.  Kinda has that "new model home" look on the outside.  Makes the house stand out!

Kathy

4:49pm • #35
JAN
07
2008
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Now is the time to start thinking about how you will make your home stand out.  Will buyers want to stop and look? What will draw them to YOUR house?  Take a look and start now! 2008 will be a very competitive year. How will YOU make your home stand out among the rest? Start with your curb appeal.
10:57pm • #36
JAN
08
2008
130,811 Points 2 Featured Posts Outside Blog Hit Router
You don't get another chance to make a first impression.  The first impression gets them in the door, no two ways about it.  Good post.
2:31am • #37
JAN
12
2008
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Right Terrylynn. What is stopping buyers from driving right on by? It must make a solid first impression from the moment they see it on the net... to driving up in real life. You want them to love it.. and they haven't even stepped inside yet ;) Then, they are hopefully hooked.
3:34pm • #38
MAR
18
2008
411,550 Points 81 Featured Posts Localism Sponsor Outside Blog Hit Router

In the course of preparing for a garden club presentation on the importance of curb appeal, I did a search for statistics on the NAR website.  The first article listed on this page http://www.realtor.org/libweb.nsf/pages/fg303 is your post.  Don't know if you're aware of that, so I thought I'd send along this link.  That could be another post altogether!

 

9:11am • #39
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog
Thank you Margaret. Yes, it is my Blog. I was very fortunate to be picked up by NAR, but I didn't know I was the first one ;) Thanks for reminding me to get started on another one!
5:24pm • #40
APR
23
2008

Awesome... I loved the part were you talked about exactly where trees should be trimmed up too.

However I am in a situation. I have a chain link fence that goes around my entire house. blahh..

I think it's awful for curb appeal. It's not inviting although its in good condition.

It has been great for keeping in the puppies and kids.  We also live in a not so noticeable but yet high crime area.  All the neighbors have the same chain link fence.

Should I take it down? 

Adrianne
12:24am • #41
2 Featured Posts

This is so well written.  Thank you!

Kim Dillon, Creative Eye Home Staging

7:41am • #42
JUL
01
2008
5 Featured Posts

this is sooo true ... there are sooo many homes that i can't believe they can't see the entry!

8:06pm • #44
JUL
24
2008

Great post.  First impressions are important.  If the home is all set up to show nicely on the outside, a nice addition might be  the flyers infront.  The potential buyers will see the home, like its look and want to know more information...stop the car and grab a flyer.  Be sure not to give away the shop though...leave a reason to call!

4:17pm • #45
JUL
25
2008
130,811 Points 2 Featured Posts Outside Blog Hit Router

Lori, awesome post when written last year and still true today.  Thanks for the reminders that you can't get them inside if the outside doesn't pass the test.  and look at this over 10,000 reads of this post!!!  You are an amazing fount of information.  You should put this in your next Luxury newsletter girlie.

10:16pm • #46
103,189 Points 2 Featured Posts Localism Sponsor Outside Blog

Wow... thank you everyone for your support on this very important issue. I can't believe I have had that many views. I am so honored. This one blog has received the most publicity for outside sources and permission to reprint. What does that tell you all about curb appeal?  When 87% of buyers are looking on the net... why wouldn't this be top on our list of preparing a home for sale?!!!!

10:34pm • #47
MAY
03

Why not try to sell a house and earn an income to help you in your financial needs. These days a lot of people are looking into selling a house. They may have decided to forego mortgage loan modification and just want to be selling a house to get out of the housing market, or they're lucky enough to get transferred to a better job somewhere else. There are a few things that everyone should do to aid with selling their home. First is to update the curb appeal – the better your house looks on the outside, the better the odds it will sell. Then update the interior. A new coat of paint will do the trick. It's really worth it, even if you need small personal loans to help with selling a house.

Taya F
11:12pm • #48

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Lori Kim Polk, Roseville, Sacramento Home Stager

Roseville, CA

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Artful Journey Designs and Staging : Home Staging Services

Address: RESA California President, Areas served: Granite Bay, Roseville, Rocklin, Eldorado Hills, Sacramento and surrounding, Granite Bay, Ca, 95746

Cell Phone: (916) 300-0402

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