Are You Getting SEO Reports Directly From Google? I Am!

Real Estate Agent with Dakno Marketing

Google has a great tool to alert you when they find a new backlink or see content written about you on the web. I was shocked when one of my clients said they didn’t even know this tool even existed. I figured if he didn’t know about the tool, others may be in the same boat. So I did the only logical next step. I jumped on Active Rain and his that magical new post button.

Google Alerts

Notifications directly to your inbox.

Google Alerts allows you to setup notification emails when Google picks up new content related to a specific search term. For example, then name of my web design company is Dakno Marketing. So I have a Google Alert that notifies me every time they index new content that contains the word “dakno”.

The process is easy to setup. Just go to the Google Alerts home page, sign in, and enter your search phase. You will get an email in your mailbox every time Google picks up new content that matches that search phrase.

A Practical Example

Google Found Me a Few Hours Later

On Friday night, I wrote my very first Blog Post on Active Rain. It was a short post about Online Real Estate Buyer Statistics. Saturday Morning, I receive a Google Alert Email letting me know the new information has been added to their search engine. Less than 24 hours and Google picked up my post! Of course this was because I had already setup a Google Alert to notify me of any new content related to me.

Keeping Tabs on Your Competition

Let Google Be Your Spy

Don’t just limit Google Alerts for your own website. Keep up with your competitors by having email alerts sent when Google indexes content that is related to your competition.

If you already use Google Alerts and want more robust information then stay tuned. I will soon be writing about Google’s other tool that gives you even more detail and SEO feedback about your website.

Untill Then,
Brad Carroll
Dakno Marketing - A Real Estate Web Design Company


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Alexander- Slocum
RE/MAX equity group - Vancouver Washington - Vancouver, WA
REMAX Team- Vancouver WA Real Estate
Great Tip -- I had not been aware of that one before.  Going there now...
May 29, 2007 05:45 PM #20
Michael Eisenberg
eXp Realty - Bellingham, WA
Bellingham Real Estate Broker
Great info. I have been using to keep up on news but not my own site, Thanks
May 29, 2007 10:16 PM #21
Diane Bell, Hilton Head Real Estate, Bluffton
Charter 1 Real Estate, Hilton Head, Bluffton, SC - Hilton Head Island, SC


That's a super post.  I've used Google alerts for other reasons but never for my own website.  Just so I understand, would I set up an alert for my domain, or would I do it differently?

May 30, 2007 06:05 AM #22
Tom Burris
NMLS# 335055 - Dallas, TX
Texas Mortgage Dallas Mortgage FHA
Great stuff. I like the google alerts
May 30, 2007 11:09 PM #23
Bob & Carolin Benjamin
Benjamin Realty LLC - Gold Canyon, AZ
East Phoenix Arizona Homes

Really good post. Thanks. Will have to come back and read it more thoroughly as there is so much there.

Carolin Benjamin
Bob and Carolin Benjamin
The Benjamin Team
Keller Williams Integrity First Realty
Gold Canyon Arizona

May 31, 2007 02:53 AM #24
Jeff R. Geoghan
Coldwell Banker Residential Brokerage - Lancaster, PA
REALTOR, Marketing Manager
I set this up last week for a couple of terms, but no alerts yet even though I've been posting.  Hmm.
Jun 05, 2007 10:52 AM #25
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor
I find it is a bit hit or miss.  I have one set up for "vacation home" to give me information I can post in my blog entries, and only once has my blog entry shown up, despite numerous postings using that term.  On the alert for my website name, I often get similar ones as well.  Do I get all of them?  Who knows? 
Jun 05, 2007 10:57 AM #26
Ron Fuhrer
Nazareth,Easton, Bethlehem - Prudential Patt, White - Nazareth, PA
Lehigh Valley PA Homes
me too, I set up the keywords for our home page of our website and what I often use in blogs but no alerts yet... not sure why.
Jun 05, 2007 12:24 PM #27
Brad Carroll
Dakno Marketing - Knightdale, NC
Real Estate Web Designer
Keep in mind that the alerts send you emails when new pages are indexed that match that particular search criteria. Just because your post contains information on a subject doesn't mean that your going to get indexed for that particular keyphrase. You also have to consider how easy it is for Google to find you. If your post is buried then it will not index that page. Another thing to consider is setting an alert for a unique phrase that you include in your post. For example, it's easy for me because i have such a unique company name "dakno". So anything I post that contains the word Dakno will be included in the alert. Not getting alerts doesn't mean that Google's feature is broken. It means your search engine optimization efforts are broken. :-)
Jun 05, 2007 12:45 PM #28
Brad Carroll
Dakno Marketing - Knightdale, NC
Real Estate Web Designer

In reading over the comments again  I wanted to clarify one thing. A few mentioned that you were including your domain name as the Google alert. I have not yet tried to track off of domain names (not sure if they just alert off of the content or the domain name also. I have added my domain name as an alert and will see if anything comes out of it.

Also: I realize that things don't always come across correctly in text. So I wanted to let you guys know that the comment about your SEO being broken was typed in jest and not to come down on anyone's SEO efforts. 

Jun 05, 2007 12:53 PM #29
John Popp
Charlotte, NC
Jun 09, 2007 08:28 AM #30
Chris Liverett
Associated Brokers Of Pagosa - Pagosa Springs, CO
Pagosa Springs Real Estate
Great post BRad. I Used Google Alert a lot a year or two ago, but I did not think about using it specifically for my buzz on the net. Good reminder!
Aug 27, 2007 05:45 PM #31
Rick and Lynn Orze
RE/MAX All Pro - Carol Stream, IL
Carol Stream, IL RE/MAX All Pro
Thanks for the info Brad. We have been using the Google Alert system since June. It is such a valuable tool not only for our site but to keep an eye on our competitors! Thanks for reaffirming that we should be using this!
Aug 27, 2007 08:04 PM #32
Ashley Berg
Realty Executives BRIO - Seattle, WA
Seattlenulls Green Real Estate Agent
Ok, now you have my attention...just subscribed to your blog.  Looks like I have alot to learn....thanks.
Apr 08, 2008 02:58 AM #33
Don Rider
EZ Rider Home Inspections LLC. - Bossier City, LA
Shreveport Bossier Home Inspector


Another great idea, I am already using google alerts, however I do not have it set up to spy on my competition yet.

Apr 08, 2008 10:29 AM #34
Steven Odierno
Chestnut Ridge, NY

Hi Brad - I just followed the link and entered some terms to be notified about.  Thanks for the advice.  I look forward to reading and learning from your future posts.

Apr 08, 2008 10:45 AM #35
Doug Fritchie
DOUG FRITCHIE-Silver Legacy Properties,Inc. - Portland, OR
Brad~ As usual,really good information. I can't wait to set it up and see what happens.
Apr 08, 2008 10:52 AM #36
Bill Somerset
Avalar Advantage Real estate - Dover, NH
ABR, e-PRO - Realtor - NH Real Estate Agent
Thanks for the tip Brad.  I of course use a google account and use analytics, and seen some of the other tools, I guess it just takes someone pointing these things out to me to get me to do it.
Apr 08, 2008 10:56 AM #37
Alan Kirkpatrick
Austin Texas Homes - Round Rock, TX
Alan in Austin
Brad: Awesome stuff. I always benifit by paying a visit to your blog. Thanks for contributing.
Apr 08, 2008 02:02 PM #38
Lesley Lambert
Park Square Realty serving Western MA - Westfield, MA
Real Estate Agent - Realtor - Westfield, MA - 413-
Wow, great tool!  I can't wait to set this up to "spy".  Thanks.
Apr 08, 2008 02:36 PM #39
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Brad Carroll

Real Estate Web Designer
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