I have been providing marketing assistance to help a local builder sell condominium units in a new development in our area.  I have designed a print and online advertising campaign, created an effective drip marketing campaign, designed a website, blog and online newsletter to capture search engines and to keep buyers coming back to the progress in the development.  Our efforts have paid off and the first few units are now under deposit.  Many more potential buyers have raved about the complex but have not been able to commit to purchasing a new home.  What was preventing them from making the decision to move to the new complex...the economy?  the amenities? the price?  something else?......

What we determined after analyzing the data was that the biggest obstacle the builders faced was not competition from other condominium developments, it was the seller's inability to take the next step;  to leave a home where years of memories and accumulation of "stuff" would potentially be lost.  How could we get potential sellers "unstuck" and able to take the step toward downsizing their lifestyle and moving toward condo living.  It was time to call the Diva of Downsizing....Moving Mentor!

We enlisted the help of Moving Mentor and Dr. Barbara Perman, a Move Management Consultant specializing in Senior Move Management to help us.  We invited potential buyers who had visited the units to come to a special seminar called "Don't Downsize Your Life, Rightsize It".  Dr. Perman was able to help the attendees open up, express their fears, concerns, and worries about the moving process while helping them to embrace the "Moving Mentor Mindset".  In the end, they were relieved to know that they can have control over the moving process, bringing them a sense of renewed energy and positive focus to use in taking the next step.  This is the first of a continued series of events planned.  Stay tuned.