Disneyland has long marketed itsself as the "happiest place on earth." Having been there several times, I can see why they can make that claim. From the moment that you arrive you are greated by smiling happy workers, even the ones that are sweeping up the trash are happy and smiling. At least they have been each time that I have been there. I have never felt like I wasted any money or time at Disneyland, even with long lines and a park crammed with people.
It isn't cheap to go to Disneyland, I just have always felt that I have recieved great value for my money each time that I visit the park. What do the employees do besides smile and treat everyone politely? I am not sure that I can name all of the things that they do, but I will try to compare that to our business of selling houses in Cedar City, Utah or in your area.
1. They make you believe that not only are they happy to be there, they are even more happy that you are there. They smile, and when I say say smile, the employees faces must ache at the end of a shift from smiling. Their smiles also come across as genuine. Do we treat our clients that way?
2. The customer is king! I remember taking my wheelchair bound mother there not long before she died, it was her first visit. She had the time of her life, they went out of the way to make sure that she was able to do what she was wished to do, and that she was comfortable doing it, from sending a van out to pick her up, to making sure that she was dropped off near our vehicle at the end of the day. Do we make all of our customers feel like they are the King in our business.
3. They are positive in everything that they do, whether it is a by product of always smiling, I don't know, but the words they use, and the way that they resolve concerns, they do so in a positive productive manner. Do we take the high road of being positive when a concern comes from anyone? How do you answer, what's the market like? Does the manner of expressing our answer match the words coming from our mouths?
4. The park is always clean. I mean really for a park that has that many people inside on a daily basis, that park is clean! I have been in other less busy parks that aren't anywhere near that clean. A clean desk may be a sign of a sick mind, but it also extremely beneficial to being able to effectively use your time, besides, what impression do you leave your client if papers are scattered all over the place and there are a dozen drive through drink cups bordering the outside of your desk?
5. They exceed expectations. On each ride there is a sign that shows the estimated wait time for the ride. Usually you can cut the estimated time in half as to what you actually wait. Do we under promise and over deliver? Our clients notice when do and when we don't.
6. They have a great delivery system. It would be impossible to accomplish what they do on that scale without having every detail accounted for. Their parades and shows start on time and end on time. They move people through the park in an ordered fashion, even if it seems chaotic. If not so, it would be constant grid lock through out the park. Do we have the systems in place to make sure that our clients concerns and issues are taken care of? Do our clients know or percieve that we are delivering a great value to them?
I am sure that there are many more things that Disneyland does that I have left out, these are what I, a casual and infrequent visitor of the park have noticed. Here in the real estate market in Cedar City, Utah, I hope that what we aren't doing, we are trying to do!
If you're looking to buy or sell in Cedar City or surrounding areas, The C Team would love to sell your house! Make it a great week!
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