It's our Identification, it's the first impression of our business skills, so inexpensive, so valuable, a memento that can be kept and can survive an entire lifetime. Little old business cards!
Why do we want to keep them? ..........It's better to get them in someone else's hands, don't you think? How many times have you been out and do not have one business card on you? Why?...I can't understand it! Honestly....I do it too .....I just run out! "I'm sorry, I must have given my last card out! How Embarrassing!
This is what turned me around, too many "how embarrassing" moments, I hate to admit it, I am still not the very best, yes I still run out of cards.... but I am better than what I was.
Being better than what I was helped me to recruit two incredible Realtors to our company this year! "So the goal is always to be a little better at everything you do, better than what you were! If we haven't mastered being the best, then at least we can master being better!"
Always stash cards- Everywhere!!! My desk, Lysa's desk, wallet, day planner, trunk, glove box, my jacket pocket, a kitchen shelf, in the living room, and in my room. Everywhere...
Attach business cards on everything. Whenever I receive cards they go to a holder on my desk, then at the end of the week, I sort through them and in my wallet they go!
It's not enough that you carry your cards but the people closest to you should carry them as well. Your sphere of influence! That would include your assistant or real estate partner, the call coordinator, your broker ( I carry most of the associates cards on me!), your spouse, family and friends, everyone should have your cards. Give out in groups of 5.
When out at a restaurant, leave your card with your tip, on the back leave a note, "Thank you for the great service!" Not a good tipper, ignore this and save yourself the embarrassment!
Did you ever get such great service that you had to tell the manager?
Do it with business cards. Twas the night before Christmas Eve, I went shopping with my dad and one of my brother's. Two hours later, I discovered a defect and had to return it. Who wants to go to the mall at 8 p.m. on Christmas Eve Eve night to return something? I wasn't happy at all.
I went in and it was so fast and painless and pleasant I had to tell someone! I did, to the cashier and the manager, Thanking them for the excellent service! I felt good for just doing that after seeing the look on their faces. I think they will remember me and who knows I think there is a good chance they shared that story with someone or possibly my business card....
I could go on and on about the unique ways to market yourself with business cards, why professionally you should wear a name tag and let's not forget, courting your sphere of influence....it would be very lengthy....
I think I said it best here:Being better than what I was helped me to recruit two incredible Realtors to our company this year! "So the goal is always to be a little better at everything you do, better than what you were! If we haven't mastered being the best, then at least we can master being better!"