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Don't Be Just Another Cog In The Wheel

Cog In developing a real estate business you need to have your identity stand out. We all need to know we are unique but EMPHASIZE that uniqueness to the world.

Don't Be Just Another Cog In The Wheel.

Your special talents need to come forth. Brand yourself by your specialty. This can be done by Realtors, Stagers, or even Title Companies and Lenders. Find a way to advertise the area or type of clientele you serve. No one wants to be a run of the mill cog. Oh you are one of "those" Realtors who just puts a sign in the yard. No, they want to know you are the Kalamazoo lady or the N. Atlanta short sale guru. I think your colorful self looks mighty good against those grey guys.

Posted by Gary Woltal - Assoc. Broker REALTOR® SFR Dallas Ft. Worth on 05/29/2009 07:09 AM

Comments (31)

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31 Comments on Don't Be Just Another Cog In The Wheel

MAY

2009

Gary...

I think that my specialty is blogging ... thank goodness that I am able to do so!

Hey Gary thanks for the post and I think you are 100 percent vcorrect . We are branding ourselves here as All Mountain Realty "Capturing the spirit of the mountains"

You do have to find your niche. It is not possible to be all things to all people! Have agreat day!

Gary, I agree. Sometimes a bit difficult to achieve, but we all have something special and unique that we need to use to enhance our business.

ToulaRosebrock,com

Hi Gary:

That's what I'm all about...

Being different.

People tell me that I am not the normal agent. I state that my wife says the same thing about me. I agree with your post. People are searching for answers. I just got a CPA on my team to answer the 1099 questions coming at the first of the year for people who did short sales and foreclosures. One must stay ahead of the curve.

Branding takes time as well. Finding a niche is always a good way to brand yourself. But what if you pick the wrong niche?

If your just a gray wheel in a bunch a gray wheels. Who is going to notice?

I suggest don't be the money wrench in the works. Some are and don't even know it.

Love the graphic and the post.

Gary: As I was reading your post, several associates came to mine and made me think about how they differentiate themselves and stand out. Just like the houses we try to sell, they must stand out from the competition. Being another cookie cutter with nothing extraordinary to offer just doesn't sell, whether a house or a person. Also, Larua above - learn from the experience and then back up and punt. I think we've all been there in some form or fashion but there's always something of value to be learned and applied to the next experience in life.

Hi Gary-In this economy and also global market it is indeed necessary to stand out from the crowd. I like this line "Your special talents need to come forth. Brand yourself by your specialty." I think I do that in my job and in other areas of my life. <SMILE>

you post just reminded me of a quote from Zig Ziglar: "Don't become a wandering generality. Be a meaningful specific."

Bettina

Great post and I totally agree with you. We need to set the example so other people follow suit. Make a difference

Great post and thanks for the reminder. Make every day count. Others are watching

Having a special niche is one way of standing out in a crowd. But, that niche needs to be useful.

Gary,

We do, at times, fail to see our own uniqueness and as you say we should focus on it.

Hi Gary, we are all unique--thanks for your thoughts today on standing out -- so that others will notice.

That's why I'm Your Fair Oaks Realtor.... YourFairOaksRealtor.com is my outside blog. I've had doubts about whether it will limit me to people only wanting Fair Oaks, since I sell ALL over Sacramento, but it has seemed to work pretty well over 20+ years. it certainly makes it easier to get referrals from within my company of 900 agents - they think of me when they have someone for Fair Oaks. I just read another realtor Brigita? who writes about horse stuff - that's her niche. She had someone approach her and say they know her because of her blogging, which they have been following. Horses are her niche.

Gary, my comment was longer than your post!

Hi Gary..Picking a speciality and niche to target to and build your brand is definitely something worth working on. People will start to recognize you as the expert in that area and come to you first.

Have a great weekend,

Anne Rains

Hi Gary, That is a reat photo of a Cog. Your readers and those that comment are miles ahead of most in the industry. Anne Rains says it best except if my may I would chage the word first to last. My clients may not come to me first but they do come to me last ( as in the last time they ever have to select one a REALTOR. :-)

Hi Gary,

Love the photo! Your message is right on..look @ the niche you have carved in AR..we all keep coming daily for your great messages!

Hi Gary, You have the best and most appropriate photos on your blog! And you have one of the best blogs out of 147,945. Wow!

Gary, Great points! I strive to offer things others don't have in my area and include it in my "Services" page. I also stay in touch with my clients which had the unexpected surprise of referrals...Standing out from the crowd even just a bit is always a good idea.

Hi Gary!
Since an agent left us that possessively specialized in Land Park, Curtis Park and East Sacramento, I decided to become the expert people want to call. That was almost 3 years ago. It has taken diligence, hard work and consistency, but it is just now starting to pay off. I too worried about losing business, but these are the areas I want to work anyway, so that is ok.

Sorry to hear about your brother-in-law--you have some wonderful blogs-I think you are a blog-master!

The dog pic is funny. Keep on blogging!

Regarding the brand yourself blog-I purchased shirts that would differentiate myself and another agent said I want that shirt-I replied there is a catalog of 2000 choices you can pick one to brand yourself with and embroider what you want--maybe they thought copying was branding?

I want to serve my clients the best I can as a Professional Stager. My goal in all my work projects, blogs, facebooking , tweets, advertising have this in mind.

love your graphic and message-you rock gary!

I would have to say my market reports are what makes me stand out! People are always emailing me and asking me how to do those! You are right, be original, put something different out there and people will recognize you for the EFFORT!

MAY

2009

Hi Gary... Great advice. Standing out from the crowd is a big factor in being noticed and recoginized.

Dear Gary,

You are totally right, being one in a million is just fine for lots of people. To me standing out and being the memorable one in that million makes more sense. Thanks for another great post!! Keep them coming my friend!!

;)

Hey Gary,

I am reminded of the popular car commercial airing right now...the one that has all of the hamsters in the exercise wheels, all doing the same thing...except for those little guys in the red car. Stand out from the crowd!

Have a great weekend...

Gary - I like the title and the graphic. I agree it is important to stand out. I definitely do not want to be another cog in the wheel.

JUN

2009

Gary,

Thanks, great advice. I am in the process of reading a book "The Brand Called You" and it is awesome.

My favorite quote is this: "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel." - Maya Angelou

A large part of branding is the service you provide and caring will brand you all by it self.

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Gary Woltal - Assoc. Broker REALTOR® SFR Dallas Ft. Worth

Flower Mound, TX

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